About the Portfolio:

• This role will help steward multiple brands in the Baby and First Aid portfolio at Advantice Health: Triple Paste, Dermoplast, New Skin, and Domeboro
• Triple Paste: When it comes to diaper rash, especially the tough ones, those in the know turn to Triple Paste. Long regarded as an “if you know, you know” secret weapon, Triple Paste has been loved by pediatricians and parents as the go-to remedy for effective treatment and prevention for over 50 years. Our formulas have zinc oxide, a medicated active ingredient that soothes, treats, and prevents red, irritated skin caused by diaper rash – without harsh or unnecessary chemicals. Triple Paste is the premium choice for providing fast-acting, lasting relief that helps parents get to the bottom of diaper rash.
• Dermoplast: For life’s minor emergencies - Dermoplast is the #1 doctor and hospital-recommended brand for pain relief, starting with mom’s most intimate, vulnerable moments postpartum to providing relief for the whole family. Our products offer safe, effective relief from all kinds of pains, from minor cuts, burns, and scrapes to sunburn, insect bites, and other skin irritations. Go from ouch to aaaah in an instant; we’re prepared to comfort & care together.
• New Skin: Go beyond basic bandages with New Skin liquid bandage products. New Skin seals, heals, and protects cuts and scrapes and works where bandages can’t. Our 100% waterproof design creates a flexible, breathable shield that blocks out dirt and germs, helps protect from infection, and lets cuts heal. Be unstoppable with New Skin.
• Domeboro: Domeboro is a medicated soak that calms and soothes, a versatile product that’s used as a compress or soak to quickly relieve itch and irritation from poison ivy, poison oak/sumac, insect bites, athlete’s foot and other skin irritations.

Job Description:

• We are seeking a highly motivated and creative individual to join our marketing team as a Brand Management Intern. This role will primarily focus on the advertising function of brand management – social media strategy and execution, organic social content creation, digital / e-comm content creation, and other marketing initiatives as needed. There will be opportunities to work on more general brand management depending on project needs including day-to-day operations and consumer promotions. You will gain exposure to a Consumer Packaged Goods (CPG) brand management environment that combines the breadth and knowledge of a traditional CPG company with the entrepreneurial mindset of a close-knit, nimble company. The ideal candidate will possess a strong understanding of digital marketing, social media savvy, excellent communication and presentation skills, and a passion for personal care.

Responsibilities:

• Content generation:

1. Create engaging and relevant content for social media and digital platforms
2. Develop content calendars and schedules to ensure consistent posting and engagement
3. Collaborate with the Head of Marketing to brainstorm and execute creative campaigns and promotions

• Organic social media strategy and execution

1. Collaborate with external agency partners to manage Baby + First Aid social media accounts, including reviewing and editing content, posting content, and engaging organically with our community
2. Analyze social media trends to optimize content performance and drive growth
3. Stay updated on industry trends and competitor activities for strategic insights
4. Identify opportunities through community management and broader trends to help modernize our portfolio and stay relevant

• Digital strategy and execution

1. Collaborate with internal and external partners to optimize our digital presence (search, video, website, e-comm) by updating content, imagery, ad copy, etc.

• Other responsibilities as needed to drive brand growth

Qualifications:

• Proficiency in priority social media platforms (e.g., Instagram, TikTok) and content creation tools (e.g., Canva, Adobe Creative Suite)
• Excellent organizational skills, attention to detail, and ability to multi-task + prioritize tasks effectively
• Enthusiastic team player with a positive attitude and willingness to learn
• Demonstrated expertise in creating and managing digital and social content strategy
• Strong verbal and written communication skills with meticulous attention to detail
• Thorough understanding of social media best practices

This position is preferred as a 6 month assignment with some flexibility on duration and hours. You will have the opportunity to gain hands-on experience in digital marketing within the personal care industry, as well as mentorship from an outstanding team of marketers and business leaders. If you are enthusiastic about driving engagement and growth through creative digital strategies, we encourage you to apply!

To apply, please submit your resume and a cover letter outlining your relevant experience and why you are interested in joining the Advantice Health marketing team.

About Advantice Health

• Advantice Health is a dynamic consumer health company that's passionate about improving skin health through science-backed, expert-loved solutions. We believe that everyone should have the opportunity to experience skin wellness and bring out their best selves every day
• With leading brands such as Kerasal, AmLactin, Triple Paste, Dermoplast, and New Skin, we offer a comprehensive range of products in categories such as footcare, nail care, body care, and first aid. You can find our trusted brands at leading retailers including Target, Walmart, CVS, Walgreens, Amazon, and more. We're committed to ensuring convenient access to our high-quality products
• Our efficient business model sets us apart. By keeping our operations lean and agile, we're able to reduce complexity and scale with ease. We've strategically partnered with production experts to manufacture our products, while working with trusted allies in sales and distribution. This allows us to focus on what we do best: understanding consumer needs and developing innovative skin health solutions
• Since our formation in 2019, when we carved out category leading brands from a Swedish pharmaceutical company, we've achieved remarkable growth. Our dedication to skin health led us to acquire AmLactin and Triple Paste, further expanding our portfolio. In April 2022, we partnered with TA Associates, a leading private equity firm with expertise in the consumer industry, to accelerate our progress
• We are headquartered in Bridgewater, NJ. This strategic location positions us to better serve our customers and pursue new opportunities both domestically and internationally
• To learn more about our exciting journey and explore our range of products, visit our website at www.advanticehealth.com. Join us as we transform skin health for the better!