E-Commerce Marketplace Lead

Location: In Office Tues/Wed/Thurs (Bridgewater, NJ)
Reports to: Head of E-Commerce

About the Role

Advantice Health is seeking a highly driven, strategic E-Commerce Marketplace Lead to execute strategy and scale our Amazon/Omnichannel business while helping accelerate growth through emerging social commerce channels with a holistic omnichannel point-of-view. This is a career-defining opportunity to operate with a founder’s mindset inside a PE-backed CPG portfolio company which embraces a flat organization hierarchy, offering increased exposure/collaboration with executive leadership.

This role is built for someone who understands how Amazon works algorithmically, operationally, and commercially; and who can translate ambition into disciplined daily execution. You’ll also play a critical role in ensuring our brands win where discovery is increasing while protecting marketplace integrity and profitability.

Key Responsibilities:

Retail Operations & Marketplace Management
• Lead day-to-day Vendor Central operations
• Own catalog health (item setup, variations, suppressions, A+ content, Brand Registry)
• Partner with agencies to resolve chargebacks, shortages, compliance, and case management
• Own pricing, Buy Box performance, and 3P/gray-market governance
• Ensure consistency and quality across PDP creative on the digital shelf

Omnichannel
• Ensure Amazon launches align with broader eRetail and brand strategy
• Lead new item setup and launch execution across Amazon and other retailers as needed
• Own launch readiness across content, inventory, pricing, media, and timing
• Product review monitoring & reporting to identify new trends, consumer call-outs

Sponsored Ads, Tent Pole, & Promotions
• Execute Amazon Sponsored Ads across Sponsored Products, Brands, and Display
• Partner with agencies on targeting, optimization, and performance scaling
• Own tent-pole planning and execution (Prime Day, Cyber 5, etc.)
• Manage promo cadence, coupons, and trade funding in partnership with Finance
• Lead post-event analysis and performance readouts

Data, Systems & Enablement

• Build dashboards, operating rhythms, and reporting that scale

• Leverage analytics, AMC insights, and automation to improve decision-making

• Drive process improvements across launches, content, and retail operations

Qualifications:

• 5+ years of hands-on Amazon experience with direct ownership of retail operations.
• Proven experience managing Amazon/Omnichannel brand(s) at scale; CPG preferred.

• Independent problem-solver who can operate strategically and hands-on.
• Deep understanding of Vendor Central mechanics and marketplace dynamics.
• Strong analytical and financial acumen—able to connect ads, operations, and profitability.
• Experience supporting or partnering with social team and/or agencies.
• Comfortable operating strategically while remaining deeply hands-on.
• Strong cross-functional communication and leadership skills.

Tools & Platforms

• Amazon Vendor Central, Amazon Marketing Cloud (AMC)
• Stackline, Helium 10, Jungle Scout, Intentwise
• LLMs: ChatGPT, Claude, Perplexity, Gemini

The Ideal Candidate

You’re a hungry, smart, strategic brand builder with a founder’s mindset. You see possibility everywhere, but you know how to turn ambition into action. You’re just as comfortable defining a multi-year tent pole strategy roadmap as you are fine-tuning Amazon copy and digging into AMC data. You know how to build big ideas—and break them down into what matters most.

Perks & Culture

• Competitive salary and performance-based incentives
• Comprehensive health, dental and vision benefits and 401k company match
• A brand with incredible growth potential and a real point of difference
• Room to grow, be heard, and make a real impact
• A culture of radical collaboration, team camaraderie, and a tradition of celebrating results
• Hybrid flexibility

About Advantice Health:

Advantice Health is a dynamic consumer health company passionate about improving skin health through science-backed, expert-loved solutions. With leading brands like Kerasal, Amlactin, Dermoplast, Triple Paste, and New-Skin, we’re redefining skin wellness across multiple categories. Backed by TA Associates and headquartered in Bridgewater, NJ, we operate with the agility of a startup and the strength of a scaled portfolio. Join us as we build brands, scale platforms, and transform skin health for the better.

• Advantice Health is a dynamic consumer health company that's passionate about improving skin health through science-backed, expert-loved solutions. We believe that everyone should have the opportunity to experience skin wellness and bring out their best selves every day
• With leading brands such as Kerasal, AmLactin, Triple Paste, Dermoplast, and New Skin, we offer a comprehensive range of products in categories such as footcare, nail care, body care, and first aid. You can find our trusted brands at leading retailers including Target, Walmart, CVS, Walgreens, Amazon, and more. We're committed to ensuring convenient access to our high-quality products
• Our efficient business model sets us apart. By keeping our operations lean and agile, we're able to reduce complexity and scale with ease. We've strategically partnered with production experts to manufacture our products, while working with trusted allies in sales and distribution. This allows us to focus on what we do best: understanding consumer needs and developing innovative skin health solutions
• Since our formation in 2019, when we carved out category leading brands from a Swedish pharmaceutical company, we've achieved remarkable growth. Our dedication to skin health led us to acquire AmLactin and Triple Paste, further expanding our portfolio. In April 2022, we partnered with TA Associates, a leading private equity firm with expertise in the consumer industry, to accelerate our progress
• We are headquartered in Bridgewater, NJ. This strategic location positions us to better serve our customers and pursue new opportunities both domestically and internationally
• To learn more about our exciting journey and explore our range of products, visit our website at www.advanticehealth.com. Join us as we transform skin health for the better!