E-Commerce Marketplace Lead
Advantice Health
E-Commerce Marketplace Lead
Location: In Office Tues/Wed/Thurs (Bridgewater, NJ)
Reports to: Head of E-Commerce
Salary Range: $140,000 - $160,000 annually
About the Role
Advantice Health is seeking a highly driven, strategic E-Commerce Marketplace Lead to execute strategy and scale our Amazon/Omnichannel business while helping accelerate growth through emerging social commerce channels with a holistic omnichannel point-of-view. This is a career-defining opportunity to operate with a founder’s mindset inside a PE-backed CPG portfolio company which embraces a flat organization hierarchy, offering increased exposure/collaboration with executive leadership.
This role is built for someone who understands how Amazon works algorithmically, operationally, and commercially; and who can translate ambition into disciplined daily execution. You’ll also play a critical role in ensuring our brands win where discovery is increasing while protecting marketplace integrity and profitability.
Key Responsibilities:
Retail Operations & Marketplace Management
• Lead day-to-day Vendor Central operations
• Own catalog health (item setup, variations, suppressions, A+ content, Brand Registry)
• Partner with agencies to resolve chargebacks, shortages, compliance, and case management
• Own pricing, Buy Box performance, and 3P/gray-market governance
• Ensure consistency and quality across PDP creative on the digital shelf
Omnichannel
• Ensure Amazon launches align with broader eRetail and brand strategy
• Lead new item setup and launch execution across Amazon and other retailers as needed
• Own launch readiness across content, inventory, pricing, media, and timing
• Product review monitoring & reporting to identify new trends, consumer call-outs
Sponsored Ads, Tent Pole, & Promotions
• Execute Amazon Sponsored Ads across Sponsored Products, Brands, and Display
• Partner with agencies on targeting, optimization, and performance scaling
• Own tent-pole planning and execution (Prime Day, Cyber 5, etc.)
• Manage promo cadence, coupons, and trade funding in partnership with Finance
• Lead post-event analysis and performance readouts
Data, Systems & Enablement
• Build dashboards, operating rhythms, and reporting that scale
• Leverage analytics, AMC insights, and automation to improve decision-making
• Drive process improvements across launches, content, and retail operations
Qualifications:
• 5+ years of hands-on Amazon experience with direct ownership of retail operations.
• Proven experience managing Amazon/Omnichannel brand(s) at scale; CPG preferred.
• Independent problem-solver who can operate strategically and hands-on.
• Deep understanding of Vendor Central mechanics and marketplace dynamics.
• Strong analytical and financial acumen—able to connect ads, operations, and profitability.
• Experience supporting or partnering with social team and/or agencies.
• Comfortable operating strategically while remaining deeply hands-on.
• Strong cross-functional communication and leadership skills.
Tools & Platforms
• Amazon Vendor Central, Amazon Marketing Cloud (AMC)
• Stackline, Helium 10, Jungle Scout, Intentwise
• LLMs: ChatGPT, Claude, Perplexity, Gemini
The Ideal Candidate
You’re a hungry, smart, strategic brand builder with a founder’s mindset. You see possibility everywhere, but you know how to turn ambition into action. You’re just as comfortable defining a multi-year tent pole strategy roadmap as you are fine-tuning Amazon copy and digging into AMC data. You know how to build big ideas—and break them down into what matters most.
Perks & Culture
- Competitive salary and performance-based incentives
- Comprehensive health, dental and vision benefits and 401k company match
- A brand with incredible growth potential and a real point of difference
- Room to grow, be heard, and make a real impact
- A culture of radical collaboration, team camaraderie, and a tradition of celebrating results
- Hybrid flexibility
About Advantice Health:
Advantice Health is a dynamic consumer health company passionate about improving skin health through science-backed, expert-loved solutions. With leading brands like Kerasal, Amlactin, Dermoplast, Triple Paste, and New-Skin, we’re redefining skin wellness across multiple categories. Backed by TA Associates and headquartered in Bridgewater, NJ, we operate with the agility of a startup and the strength of a scaled portfolio. Join us as we build brands, scale platforms, and transform skin health for the better.