Brand Experience Lead
Advantice Health
Bridgewater, NJ, USA
Role: Brand Experience Lead, Kerasal
Reports to: Head of Kerasal
Location: Hybrid In-office (Bridgewater, NJ) 3 Days every week
✨ Let’s Grow Together
We’re looking for a scrappy, creative, and results-driven Brand Experience Lead to join our team. You will help elevate and reimagine our foot and nail care business. You’ll help oversee campaigns that resonate with consumers, spotlight our product points of difference and ensure consistency across touchpoints.
If you’ve got a knack for entrepreneurship, a head for strategy, and the drive to make a serious impact— this role is for you.
✨ Let’s Evolve & Modernize our Brand
This role is ideal for a brand marketer who thrives at the intersection of strategy and execution. You’ll help evolve brand equity, activate integrated campaigns, and bring big ideas to life. If you love storytelling and turning strategy into action, this is your opportunity to make a visible, lasting impact.
💼 What You’ll Be Doing
- Support and help shape Kerasal’s long-term strategy, ensuring consistency and clarity across all consumer touchpoints including leading business planning.
- Contribute to claims and clinical development in partnership with RCD and regulatory teams.
- Lead execution of consumer campaigns from brief through launch, orchestrating agencies and internal teams across paid and owned channels
- Ensure creative excellence and strong brand expression across all assets, maintaining a high bar for visual and messaging quality
- Partner closely with media, communications, and PR teams to deliver cohesive, high-impact storytelling
- Lead PR and events
- Manage tactical execution of various marketing initiatives including review generation, healthcare professional programs, consumer promotion, packaging refreshes and more
- Drive commercialization project management, ensuring timelines, deliverables, and cross- functional coordination stay on track
✅ You’ll Thrive If You…
- Have a college degree and 3-4 years of relevant experience in marketing— ideally in personal care or a lifestyle brand.
- Are a strategic thinker who can also roll up your sleeves and drive execution.
- Have strong creative instincts and can evaluate work through both a brand and consumer lens.
- Are highly organized, detail-oriented, and confident managing multiple workstreams at once.
- Are a builder with a founder’s mindset: scrappy, resourceful, and unstoppable.
- Love making things look and sound amazing, whether it’s an IG carousel or a retailer sell-in deck.
- Communicate clearly and collaborate easily across functions and agency partners.
- Are energized by fast-paced environments and brand-building challenges.
- Have a passion for tracking trends and storytelling
💖 Perks & Culture
- A brand with incredible growth potential and a real point of difference
- Room to grow, be heard, and make a real impact
- A culture of radical collaboration, team camaraderie, and a tradition of celebrating results
- Hybrid flexibility
- Fantastic benefits package
About Advantice Health:
- Advantice Health is a dynamic consumer health company that's passionate about improving skin health through science-backed, expert-loved solutions. We believe that everyone should have the opportunity to experience skin wellness and bring out their best selves every day
- With leading brands such as Kerasal, AmLactin, Triple Paste, Dermoplast, and New Skin, we offer a comprehensive range of products in categories such as footcare, nail care, body care, and first aid. You can find our trusted brands at leading retailers including Target, Walmart, CVS, Walgreens, Amazon, and more. We're committed to ensuring convenient access to our high-quality products
- Our efficient business model sets us apart. By keeping our operations lean and agile, we're able to reduce complexity and scale with ease. We've strategically partnered with production experts to manufacture our products, while working with trusted allies in sales and distribution. This allows us to focus on what we do best: understanding consumer needs and developing innovative skin health solutions
- Since our formation in 2019, when we carved out category leading brands from a Swedish pharmaceutical company, we've achieved remarkable growth. Our dedication to skin health led us to acquire AmLactin and Triple Paste, further expanding our portfolio. In April 2022, we partnered with TA Associates, a leading private equity firm with expertise in the consumer industry, to accelerate our progress
- We are headquartered in Bridgewater, NJ. This strategic location positions us to better serve our customers and pursue new opportunities both domestically and internationally
- To learn more about our exciting journey and explore our range of products, visit our website at www.advanticehealth.com. Join us as we transform skin health for the better!
Ready to modernize and transform a brand—and have fun doing it?
Apply now and let’s get started!