As the Vice President, Creative at AffiniPay, you will be responsible for leading the development and execution of all marketing creative and production initiatives for our suite of award-winning brands. You will oversee a team of designers, content writers, and video producers while driving the overall planning, creative direction, and execution of all online and offline marketing materials. You are a hands-on leader that will help develop creative solutions that are relevant, exciting, utilize storytelling, inspire sharing, increase customer engagement, and drive conversion across all paid and non-paid channels.

Our ideal candidate is both a strategic and conceptual leader with exceptional design and messaging skills and experience across all channels (social media, paid advertising, partners, events, webinars, sales enablement, ABM, website, email, etc.), with strong concentration on digital. The primary focus will be the development of integrated campaigns and aligning the company aesthetic, voice, message, and experiences while driving new creative assets to connect with our customers. AffiniPay’s VP, Creative will be a senior marketing leader, providing strategic counsel to senior executives, drive new ideas and innovation, provide a strong brand experience for our customers and ultimately deliver results for the business.

What You'll Do:

• Owns the creative strategy and content development for all of AffiniPay’s brands; and delivers innovative, own-able solutions that support the company’s strategic goals
• Drives innovation and pushes creative execution across all relevant channels (i.e. intranet, portals, social media, paid media, partners, webinars, in-app, sales enablement, etc.)
• Collaborates across teams to understand and meet the objectives of internal stakeholders (campaign managers)
• Helps shape and inform strategy as a senior member of the Marketing Team, bringing a creative lens to the conversation and overall strategic plans
• Translates data and information into aesthetically aligned and creatively expressed corporate brand campaigns
• Sets creative standards and guidelines for all of AffiniPay’s brands
• Continually provides insight into industry best practices, design trends, and content generation ideas
• Represents the Creative Team with executives and other business partners, including agencies
• Leads and develops a high-performing team; provides inspiration, direction, and coaching to achieve consistent, strong customer assets
• Manages and controls an annual creative/content budget within established guidelines
• Multitasks in a fast-paced environment and can easily change direction when urgent communication needs

About You:

• 10+ years experience serving in creative roles (ideally in both design and content within agency and in-house) within a high-tech company or similar industry. B2B SaaS experience is highly preferred.
• 5+ years experience leading, directing and managing a group of cross-disciplinary teams including both graphic design and content skillsets.
• Bachelor's degree in marketing, design, advertising or related field preferred or equivalent work experience.
• Experience working with transactional campaigns and a dynamic promo roadmap
• Background in branding and digital marketing is a plus.
• A team player that possesses strong leadership and communication skills, inspiration and vision.
• Strong understanding of best practices related to designing for digital platforms (email, website, social media, video and interactive,), as well as other various forms of media
• Thought leadership: A strong point of view; ability to contribute to the strategic development of an assignment; creative ideas and the ability to promote conceptual thinking among the team.
• Ability to balance multiple priorities, solve complex problems while maintaining flexibility in a fast-paced environment.
• Exceptional attention to detail and a commitment to delivering high-quality work.
• Superior graphic design and typography skills as well as experience directing photo shoots.
• Proficient Mac and/or PC skills and proficient with the Adobe Suite including Photoshop, Illustrator and InDesign.
• All candidates must possess an excellent portfolio, including examples of print/digital design as well as content work across various channels and mediums.
• This position is preferred to sit in Austin, TX with the ability to come to the office 3x/week.