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Product Marketing Associate



Marketing & Communications, Product
Austin, TX, USA
Posted on Friday, May 10, 2024

Hi, We’re AffiniPay!

AffiniPay is a leading fintech company, based out of Austin, Texas. As the market leader in professional services payments and practice management software, AffiniPay’s tech products serve legal, accounting, architectural, engineering and construction firms. AffiniPay has been recognized as one of Inc. 5000’s fastest growing companies in the U.S. for 11 years in a row, and as a result, our teams continue to grow as well!

As the Product Marketing Associate at AffiniPay, you will be heavily involved in driving customer engagement and product adoption through tailored marketing campaigns and product launches.

What You’ll Do:

  • Go-to-Market Planning and Strategy
    • You will assess each upcoming product and feature release and determine the optimal channels to deliver the message to market. Collaborating with your counterparts in marketing, you will set the timing of the assets and enter everything into a project plan in Asana.
    • Continuously connect and align on the product/feature with the target market. Work with the product manager to ensure the product is scoped to meet the needs of the target market. This is essential to select the proper launch channels to utilize for the launch.
    • Set metrics for success, track and report on results.
  • Sales Enablement
    • Work closely with the sales teams to understand the needs they have to sell the product.
    • Prepare and create collateral such as: competitive battlecards, internal sales FAQ, sales training presentation, external brochure/one-pager.
    • Conduct win/loss analysis by interviewing won and lost customers to better understand how to direct the sales team to position the product.
  • Persona Development and Messaging
    • Develop and refine/update the buyer personas for the target market by listening to customer sales calls, conducting online research, issuing surveys and interviewing when applicable. Collaborate with the UX team as needed.
    • Write and test messaging for these audiences.
  • Measurement & Optimization
    • Be responsible for key metrics: signups (through webpage or sales team), active product usage, trial to paid conversion metrics (including trial to churn analysis), upgrades, cross-sells, forecasted revenue to goal met, etc.
    • Inform relevant teams and work together to solve, ie: a sought after feature is not being used by new customers. Is it because they don’t know how to use it? They can’t find it? Work with the product team on help articles, tutorial videos, and post in-app based on certain actions. Monitor and revisit.
  • Cross-functional Collaboration
    • Work closely with Product Managers to understand the product roadmap and customer needs
    • Collaborate with Content and Design teams to develop compelling marketing programs
    • Work closely with Client Success to streamline the onboarding process and strong NPS ratings

About You:

  • Bachelor’s degree in Marketing, Accounting, or related field
  • 1-3 years of experience - in Marketing, Accounting, Finance technology / software product preferred prior accounting or fintech experience
  • Excellent written and verbal communication skills
  • A “builder” mentality with strong collaboration skills
  • Preferred experience with Salesforce, Asana, Mixed Panel, Tableau.
  • Strong analytical skills paired with curiosity to understand any and all product engagement behavior to understand the customer holistically.
  • Ability to professionally and efficiently collaborate and communicate across and up the organization of stakeholders (product management, sales team, marketing).
  • This position is preferred to sit in Austin, TX

Our Story

Founded in 2005, AffiniPay’s mission is to build technology products that helps professionals focus on the work they love. As the leader in the professional payments industry, AffiniPay’s products serve legal, accounting, architectural, engineering and construction firms. Our portfolio of software solutions include MyCase (Legal Practice Management Software), CASEpeer (Practice Management for Personal Injury Firms), Docketwise (Immigration & Case Management Software), (Soluno (Legal Accounting), and Woodpecker (Legal Document Automation). Our portfolio of payment solutions include LawPay (Legal), AffiniPay for Associations (Associations), CPACharge (Accounting Professionals), and ClientPay (Architect, Engineer, and Construction). AffiniPay’s products serve over one hundred thousand users, and we are noted as one of the fastest growing tech companies in Austin, Texas. We are constantly looking for talent to join our team to continue playing a key part in unlocking our potential.

Diversity, Equity & Inclusion at AffiniPay

At AffiniPay, we recognize that innovation occurs with a strong team of people who are diverse in background, personality, talent and ideas. Experience comes in many forms and ensuring a diverse and inclusive workplace where we continue to learn from each other is an integral part of our culture. We are committed to creating a welcoming and transparent environment for all that embraces those differences through education, equal access to opportunities and information, inclusionary programs, and community outreach.

Benefits that Benefit You!

As a people first culture, we believe it is important that our teammates are happy, healthy, and productive. In order to best support that, AffiniPay provides award-winning benefits that can make a difference in your life - right now and for the future.

  • All employees receive fully covered medical, dental and vision coverage - Choose from our 2 available health plans based on what fits you and/or your family!
  • Have some fur babies? - We offer them insurance too!
  • RELAX and enjoy your time away with our flexible paid time off policy!
  • We will help you plan for your future - 401K, or RRSP if in Canada, with a company match
  • Competitive compensation packages that include mid-year and end-of-year bonuses and equity options for all full-time employees
  • Health Wellness Program that includes nutrition consultations, mental health apps, and access to discounted memberships
  • Have plans to grow your family? - Parental resources, including 16 weeks of paid time off for primary caregivers
  • Professional development opportunities including mentorships, leadership programs and our AffiniPayU courses
  • We believe it is important to give back with our Matching Gift Program and organized activities focused on donations, volunteerism and supporting the local communities throughout the country
  • D&I initiatives provide educational opportunities regarding multicultural issues, tolerance, and celebrating diversity among our entire staff
  • An incredible, in-office experience at our headquarters in Austin and San Diego including free lunch delivery, a fully stocked kitchen, and some “sweet” surprises for those afternoon pick-me-ups