The Apex Group was established in Bermuda in 2003 and is now one of the world’s largest fund administration and middle office solutions providers.

Our business is unique in its ability to reach globally, service locally and provide cross-jurisdictional services. With our clients at the heart of everything we do, our hard-working team has successfully delivered on an unprecedented growth and transformation journey, and we are now represented by over circa 13,000 employees across 112 offices worldwide.Your career with us should reflect your energy and passion.

That’s why, at Apex Group, we will do more than simply ‘empower’ you. We will work to supercharge your unique skills and experience.

Take the lead and we’ll give you the support you need to be at the top of your game. And we offer you the freedom to be a positive disrupter and turn big ideas into bold, industry-changing realities.

For our business, for clients, and for you

This is an exciting opportunity for a bright, ambitious marketer ready to take on a key role within a high impact and fast-paced marketing team. Reporting to the Head of Demand Gen, you will have the opportunity to form part of the Demand Gen team – responsible for driving the growth for the business. You will be someone who is keen to develop and deliver impactful revenue focused campaign plans, is accountable for their role, is data-driven, highly collaborative by nature and works well under pressure.

You will have the ability to drive new ways of doing things, rolling your sleeves up and getting tactical with your team supporting campaign execution, while maintaining strategic oversight and driving your team toward longer term goals. You will play a valuable role in developing the global Group’s established demand marketing function, in addition to embedding campaign structure and accountability into that team.

In this role you will be responsible for overseeing the global demand marketing strategy for a particular product sector and campaign process, ensuring strict budget controls and ROI are in place – regularly reporting to the Head of Demand Gen. You will have a strong background in B2B demand marketing and a proven track-record in executing ABM and demand gen campaigns. You will also be unafraid of a challenge and have prior experience working with cross-border teams and developing direct reports to reach their full potential.

Job Specification:

• Working closely with Marketing Operations & Transformation, Portfolio Marketing, Content and wider team. Development and execution of a clear and repeatable campaign process – including planning and review to be utilised by the team and executed by region.
• Enforce and review regular campaign reporting from cross-functional teams measuring their impact and ensuring ongoing and continual optimisation of tactics – holding monthly measurement meetings.
• Work closely with the Portfolio, Content, Demand, Digital and Comms teams, this person will be responsible for bringing the marketing and comms functions together to deliver integrated campaigns and a connected approach.
• Work to set Campaign KPIs and work with the broader marketing functions to set their KPIs to generate growth through campaign lead gen and drive continual improvement in lead quality and conversion rate.
• Working closely with Marketing Operations to drive reporting enhancement in line with key strategic priorities, ensuring all analytics processes and dashboards are in place to effectively report on campaign performance.
• Work closely with the Sales data and marketing ops teams to report monthly on the marketing revenue pipeline and continually improve processes and visibility of marketing effectiveness within Salesforce.
• Project manage campaigns holding regular campaign assessment and reporting meetings with key stakeholders and delivering a monthly report on performance to the Head of Demand.
• Generate insights on engagement behaviors and identify high performing channels or assets in the campaign journey.
• Support your team members in developing strong stakeholder relationships with regional MD’s and Sales Leaders and hold them accountable for meeting their revenue targets and campaign objectives and presenting to their stakeholders monthly on marketing performance.
• Develop a clear audience focused strategy and support the regionalization of strategic marketing plans.
• Working closely with Marketing Transformation to support a data-driven approach to marketing for your team and clear, measurable outcomes from activities.
• Develop a strong understanding of the relevant markets across each region and bring ideas forward to achieve the group marketing objectives in those regions.
• Work closely with Portfolio Marketing to feed new products into regional marketing campaigns, correctly positioned to meet audience requirements and business objectives
• Ensuring that all regional campaigns adhere to the Group Tone of Voice.

Skills Required:

• Proven experience in a B2B marketing role with demonstrable demand and/or campaign marketing success.
• Detail orientated with strong numeric skills, demonstrable experience in managing multi-million-dollar marketing budgets.
• Enjoy taking responsibility for multiple projects simultaneously and know how to keep yourself, and others around you, organised and focused on a plan.
• Strong relationship building and negotiation skills to manage internal and external stakeholders and work at a fast pace with the rest of the marketing team.
• A natural problem solver and the ability to be a change agent, supporting the Head of Demand in driving change in behaviors and processes to evolve the marketing and comms function in a hyper growth environment.
• A natural aptitude for collaboration and exceptional communication skills
• Experience with CRM and MAP tools - Salesforce (Pardot a bonus)
• Undergraduate degree required; Chartered Institute of Marketing qualification (or equivalent) a bonus

Disclaimer: Unsolicited CVs sent to Apex (Talent Acquisition Team or Hiring Managers) by recruitment agencies will not be accepted for this position. Apex operates a direct souring model and where agency assistance is required, the Talent Acquisition team will engage directly with our exclusive recruitment partners.