Director of Digital Marketing (remote)
appfire
At Appfire, we believe that great work happens when people get to choose how they work. After 20 years of creating software that empowers teams to break silos and collaborate seamlessly, we've learned that one size does not fit all. That’s why at Appfire, you choose.
Choose to work where you thrive: Whether from home, in one of our offices, or while exploring the world, you decide where you’re most productive. From hardware and software to access to two decades of collective wisdom on working effectively in a remote-first company, we’ve got you covered.
Choose to balance your life without compromise: Plan your workday around your needs and what matters most to you. Enjoy flexible time off without the hassle of complicated approvals. From day one, we trust you to deliver quality work without sacrificing your personal life, hobbies, loved ones, and well-being.
Choose to grow on your terms: Take charge of your professional growth with access to online learning platforms, facilitated training, leadership programs, and internal hackathons. Collaborate with a global team to gain fresh perspectives. When you're ready for a new challenge, our internal mobility program is here to support your journey.
No one knows you better than you do. So join us and customize your experience. Choose how you want to work. Choose Appfire.
Job Purpose and Overview
Appfire is looking for an experienced Director of Digital Marketing to join our fast-growing team. The director of Digital Marketing will be responsible for defining the strategy and managing the programs in all digital marketing channels. Collaborating closely with cross-functional teams across channel management, product and marketing to understand our GTM strategy, you’ll innovate, develop, and execute effective marketing strategies that align with business objectives. If you think outside of the box, have a history of success leading digital marketing, and get excited by the idea of creating high-impact programs that drive revenue growth, we want to hear from you!
What You Will Do
- Oversee the planning and execution of all integrated marketing campaigns across multiple channels, including digital, email, paid advertising, paid social, and content syndication.
- Manage both paid and organic growth marketing channels, optimizing performance to maximize return while staying ahead of industry trends.
- Take ownership of achieving agreed-upon growth marketing goals regarding leads at all funnel stages, website visitors, SEO rankings, and other program goals.
- Improve engagement and conversion metrics throughout the customer lifecycle and across multiple channels.
- Effectively manage digital advertising budget, working with an outside agency and in-house team to ensure optimal ROI.
- Own the email nurture strategy to ensure that prospects, customers and partners keep Appfire top-of-mind when buying opportunities arise.
- Monitor program results and make refinements where necessary.
- Test ABM strategies with key audiences to support specific growth opportunities.
- Identify new advertising and promotional opportunities and negotiate with vendors of these programs.
- Stay current with industry trends, best practices, and emerging technologies in demand generation, marketing automation, and digital marketing.
- Collaborate closely with channel marketing, product marketing, content marketing and the sales/marketing/revOps operations teams to ensure alignment and maximize campaign effectiveness.
- Lead and mentor a high-performing team.
What We Would Like to See
- 10+ years digital/integrated marketing experience, with a track record of creating engaging marketing programs and campaigns that drive increased revenue and achieve business results
- 5+ years of direct management experience
- 5+ years of marketing at a B2B software company or SaaS business.
- Experience building, executing and scaling complex marketing programs, including overseeing the end-to-end strategy and coordinating the successful launch across multiple channels and/or audiences
- Experience driving direction and alignment of cross-functional teams
- Excellent communication skills, and the ability to interact with senior-level management, internally and externally
- Highly-organized and detail-oriented team player and leader
- Creative thinker with an infinity around testing and experimenting with a strong balance of risk management and measurement to drive decisions
- Strong analytical skills and experience in segmentation, testing, targeting, and experience building multi-channel marketing programs and reporting on the results.
- Natural drive for innovation and creative problem-solving.
- Location within Eastern Time (EST) or willingness to work EST hours on a daily basis
What We Offer
- Every Appfire employee is eligible for company equity
- 10 paid holidays + Flexible PTO – no set number of days that you must take in a year
- 100% company-paid health insurance
- 50/50 split dental and vision insurance
- Flexible Spending Accounts
- Mobile phone and Internet stipend
- 401(k) Matching Component
#LI-Remote
About Appfire
A people-first approach to business
Since its inception, Appfire has been a remote-first company. With 800+ employees (who we call fireflies) across 27 countries, we foster an environment where everyone is respected. We invest in team members by ensuring they grow professionally and personally.
Watch Appfire's Co-founder and CEO Randall Ward talk about his people-first leadership philosophy: https://youtu.be/GXuChQzzowI
Making an impact
At Appfire, corporate social responsibility is driven by team members, family, friends, customers, and partners through Appfire Town. This program brings people together to generate a strong social impact in our local and global communities.
Our CEO believes being philanthropic is integral to operating our business and is not merely the result of our success. In 2015, Appfire joined the Pledge 1% network of organizations committed to philanthropy. Appfire has since grown our Pledge 1% program to include all four pledge types — product, profit, equity, and employee time. We were among the first to do this, and we’re proud that Pledge 1% is part of our evolution.
Our business
Appfire has been profitable since its inception, with best-in-class free cash flow margins relative to the broader SaaS universe. The company's mission to equip and connect every team so they can plan and deliver their best work has proven successful, producing consistent year-over-year (YoY) growth – with Appfire growing from $10M ARR in 2019 to $200M ARR in 2023.
What’s our secret sauce?
- We follow teams. We do our research and build software that solves real-life collaboration challenges while being easy to implement and a joy to use. We’re proud to support over 20,000 customers and growing, including 55% of the Fortune 500. From the entertainment delivered by Netflix to the devices crafted by Samsung, and Dell Technologies and the financial transactions handled by Visa, Edward Jones, and US Bank, Appfire’s technology is indispensable. Our products also play a pivotal role in streamlining operations and fostering innovation at companies like Tesla and significant institutions such as NASA, Boeing, and many more.
- We enhance. We don’t compete. Our software is designed to give developers, knowledge workers, and teams the ability to extend and get greater value from the platforms they’ve invested in and enjoy. So far, our solutions extend and enhance the capabilities offered by Atlassian, Microsoft, monday.com, and Salesforce.
- We build bridges and invest in our partners. Appfire's success is underscored by the fact that the company has no direct sales team and instead leverages its channel program as its primary path to market. Today, Appfire has a dedicated Channel team supporting 700+ channel partners.
- We make security and privacy a priority, but we also keep it simple for our customers. We’ve achieved International Organization for Standardization (ISO) 27001 and ISO 27017 and System and Organization Controls (SOC) SOC 2, Type I and SOC 2, Type II certifications. In 2022, we launched our award-winning Appfire Trust Center, offering our customers, partners, and prospects the latest security, privacy, and compliance information, including pre-completed questionnaires (CAIQ, SIG, and VSA) with an accelerated NDA process and just one EULA to cover it all.
Market recognition
Appfire has been consistently recognized for company growth, culture, corporate social responsibility, and product excellence and has been included among the Deloitte Technology Fast 500, Inc. Best Workplaces, BuiltIn Best Places to Work, and Inc. 5000. Learn more about our accomplishments, which would not be possible without our team members, partners, and customers: https://appfire.com/awards.
Read about Appfire's continuous growth and mission to equip and connect every team so they can plan and deliver their best work: https://appfire.com/newsroom/Appfire-Exceeds-200M-in-ARR-Signaling-Growing-Demand
Req ID: 509
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