Senior Manager, Salesforce Product Owner (remote)

About the role

Appfire is looking for an experienced and strategic Senior Manager, Salesforce Product Owner to lead the evolution of our multi-cloud Salesforce footprint. In this role, you will be the primary liaison between multiple functional areas, Salesforce administrators, and the Salesforce development team, ensuring that our systems meet business needs and drive operational efficiency. You will own Appfire’s overarching Salesforce vision and roadmap while working closely with cross-functional leaders to drive impactful business outcomes. The ideal candidate has deep expertise in Salesforce, an understanding of business processes across various functions (e.g., Channel Sales, Marketing, and Product), and a proven track record of managing product lifecycles and driving user adoption. You will lead the Salesforce development team and report to the AVP of IT Operations.

Your everyday tasks will include:

• Team Leadership:
  • Lead and mentor a team of Salesforce developers. Foster a collaborative environment, promote professional development, and drive performance excellence.
• Product Ownership:
  • Define and maintain the Salesforce product vision, strategy, and roadmap aligned with business goals.
  • Prioritize the development backlog based on stakeholder input, business impact, and technical feasibility.
  • Serve as the key decision-maker in determining feature prioritization, enhancements, and upgrades.
  • Manage the relationship with Salesforce, working closely with key Salesforce contacts and internal stakeholders to manage contracts, licenses, and technical requirements for existing and new products.
• Stakeholder Engagement:
  • Collaborate closely with key stakeholders (e.g., Channel Sales, Marketing, Product, Finance, Data Insights, etc.) to gather, understand, and refine business requirements.
  • Act as the main point of contact for Salesforce-related inquiries, providing guidance and strategic insights.
  • Conduct regular stakeholder meetings and workshops to align Salesforce initiatives with business priorities.
  • Conduct monthly SteerCo meetings to inform Leadership of the Salesforce roadmap, key milestones, and risks.
• Technical Leadership & Collaboration:
  • Orchestrate technical alignment across Salesforce admins while promoting IT change control process adherence.
  • Partner with Salesforce administrators, developers, and external vendors to ensure proper configuration, integration, and scalability of Appfire’s Salesforce ecosystem.
  • Oversee the end-to-end development lifecycle, from concept to release, ensuring quality and alignment with business objectives.
  • Ensure Salesforce best practices are adhered to for security, scalability, and performance.
• User Adoption & Training:
  • Implement communication strategies, end-user support materials, and training programs developed in conjunction with Salesforce SMEs to drive user adoption.
  • Actively monitor and gather user feedback, making iterative improvements to enhance the overall user experience.
  • Champion Salesforce within the organization, fostering a culture of continuous improvement.
• Data Management & Reporting:
  • Ensure data integrity across Salesforce by working closely with data management teams to set data entry, reporting, and analytics standards.
  • Create and manage dashboards, reporting structures, and KPIs to provide actionable insights to stakeholders.
• Market & Technology Awareness:
  • Stay informed of Salesforce system updates, emerging trends, and industry best practices to continuously improve the product.
  • Evaluate and recommend third-party tools, integrations, and solutions that complement the Salesforce ecosystem.

Skills and experience you'll need to succeed:

• Bachelor’s degree in business, computer science, technology, engineering, or related field.
• Proven experience leading a Salesforce development team.
• 7+ years of experience in a Salesforce Product Owner, Product Manager, or similar role, with a proven track record of delivering complex and scalable Salesforce solutions.
• Demonstrated experience leading cross-functional teams in a fast-paced, agile environment, working closely with Salesforce admins, developers, stakeholders, and other key business contributors.
• Proven ability to integrate Sales, Service, Experience, and Marketing Clouds to optimize the entire customer lifecycle, ensuring seamless experiences across lead generation, campaigns, partnerships, service, and engagement.
• Strong understanding of Salesforce capabilities, integrations, data architecture, and managed packages, focusing on delivering scalable solutions.
• Proven ability to translate business needs into clear, actionable Salesforce features and enhancements, aligning technical teams with business priorities.
• Excellent communication, presentation, and stakeholder management skills to ensure consistent alignment across teams, from leadership to end users
• Skilled in leading product roadmaps, managing backlogs, prioritizing business goals, and ensuring timely delivery of high-impact Salesforce solutions.
• Extensive experience with Agile methodologies (e.g., Scrum, Kanban), driving sprints, and ensuring seamless feature releases.
• Certifications: Possession of one or more Salesforce certifications is highly desirable, including but not limited to Salesforce Certified Administrator, Platform App Builder, Sales/Service/Marketing Cloud Consultant, or Architect certifications.

  Required Qualifications:

  • Proven experience in one or more disciplines, such as Experience Cloud (Communities), Marketing Cloud, or Commerce Cloud, with a strong focus on delivering organization-focused solutions.
  • Experience working in SaaS, technology, or B2B enterprise environments, driving Salesforce initiatives that align with business objectives.
  • Demonstrated ability to manage third-party vendor relationships related to Salesforce projects and integrations, ensuring seamless project execution.
  • Experience collaborating with Salesforce account executives and other Salesforce stakeholders to maximize platform value and support business growth.
  • Proven experience leading a Salesforce development team.

Beyond the resume skills that match our culture and this role:

• You are dedicated to elevating client and co-worker experiences, knowing that exceptional work centers on serving others.
• You adapt swiftly to new business demands, understanding that change fuels collective and individual growth.
• You excel in communication, effectively connecting in remote/hybrid environments using tools like Slack, Zoom, and G Suite and through occasional in-person events.
• You have exceptional coaching, mentoring, and people development skills.

We offer:

Financial benefits

• Every Appfire employee is eligible for company equity.
• 401(k) Matching Component.

Skills development benefits

• Access to the Appfire University learning platform – a hub of knowledge, interactive resources, and engaging instructor-led courses designed to fuel your learning journey with unparalleled depth and accessibility.
• Access to O’Reilly learning platform for technical skills training.

PTO, health & well-being

• 10 paid holidays + Flexible PTO – no set number of days that you must take in a year.
• 100% company-paid health insurance.
• 50/50 split dental and vision insurance.

Volunteering

• 24 hours of paid time off to participate in Appfire Town, Appfire’s Corporate Social Responsibility (CSR) Program.

Other

• Flexible Spending Accounts.
• Mobile phone and Internet stipend.

#LI-Remote

Req ID: 644

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