Sr Product Marketing Manager

US Remote

WHO WE ARE

Certinia is the leading System of Action for services businesses, powering organizations with the unified source of truth, services expertise and reasoning, and agentic action to bring the right knowledge and judgment to every decision across the entire services lifecycle. Purpose-built for professional services, customer success, and financial management, the world’s leading services organizations rely on Certinia to maximize margins, deliver faster time-to-outcome, and grow customer value with certainty. Certinia is backed by Haveli Investments, TA Associates, General Atlantic, and Salesforce Ventures. For more information, visit www.certinia.com.

THE ROLE

The Senior Product Marketing Manager for Agentic AI and Services Delivery is a high-impact, strategic role responsible for driving the market expansion and commercial success of our global solution. Reporting to the Senior Director of Product Marketing, you will frame the industry point of view, messaging and positioning that elevates Certinia’s agentic capabilities and services delivery solutions within our System of Action, delivering a unified and differentiated message to the market.

As a core member of the go-to-market team, you will establish deep domain expertise in services workflows to translate complex AI technology into clear business value that buyers and sellers can easily grasp. You will bridge strategic vision with hands-on execution, collaborating across Sales, Product, Marketing, and Customer Success to keep global growth plans aligned.

Success will be measured by the clarity and differentiation of our solution messaging, high sales enablement adoption, strong launch and market traction, elevated analyst credibility, and measurable revenue contribution for our agentic offerings.

WHAT YOU WILL DO IN THIS ROLE

• Define the “Why Certinia” storyline and the positioning, messaging, and value propositions for our AI and agentic offerings in services delivery.
• Lead the execution of a go-to-market strategy for AI and services delivery by developing messaging and insights that support programs across multiple selling motions.
• Build persona and buying-group insight, track competitors and market trends, and run win/loss and field-feedback analysis to sharpen differentiation.
• Brief analysts and influencers, build third-party validation for new categories, support events and customer conversations, and contribute thought leadership on AI in services delivery.
• Shape launch strategy and release messaging, set readiness criteria, and bring market input into roadmap and release planning early.
• Create the positioning, sales plays, talk tracks and pitch content that sellers users, with a focus on business value, differentiated capabilities and competitive positioning.
• Fuel Marketing with content and messaging that campaigns, field marketing and customer marketing build on to drive pipeline.
• Partner across the business, working closely with Product, Sales, Marketing, Customer Success, and Corporate Communications to keep messaging, launches and programs aligned.
• Be the voice of the customer to market-facing leadership and development teams.
  
  

WHAT YOU NEED TO BE SUCCESSFUL IN THIS ROLE :

• Bachelor’s degree in Business Administration, Marketing, or similar field; or equivalent combination of education and experience
• 8+ years direct product marketing experience combined with selling or marketing SaaS and/or AI-native solutions
• Working knowledge of professional services, consulting, IT services, or a related services-delivery environment, whether from working in it, selling to it, or marketing to it.
• Strong understanding of how AI and agentic technologies are being applied across organizations, and proven ability to translate complex product capabilities into clear, value-based messaging for sellers, marketers, and customers.
• Experience working with sales and overall field organization to support revenue growth and competitive differentiation.
• Excellent verbal presentation and communication skills and proven marketing writing skills.
• Driven, self-motivated, and always looking for ways to continuously optimize our go-to-market approach and execution.
• Great balance of strategic thinking while executing with speed and precision.

WHAT ELSE WOULD BE GREAT

• • Experience marketing with a differentiated message to mid-size and enterprise segments.
  • Ability to achieve and exceed business plan metrics while developing new market and product categories.
  • A collaborative team player able to influence / manage through well-developed, cross-functional communication skills and cultural awareness in a matrix organization.
  • Experience leading product or category launches and competitive positioning in a fast-moving market.
  • Hands-on experience with professional services automation (PSA) or similar platforms.

The reasonably expected base salary range for this full-time position is $126,700 - $173,406

Please note that the final offer will be determined by a variety of factors, including the candidate’s relevant experience, skills, and qualifications, as well as internal equity and market data.