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Demand Generation Manager (US Remote)

DigiCert

DigiCert

Sales & Business Development
United States
Posted on Thursday, November 2, 2023

ABOUT DIGICERT

We’re a leading, global security authority that’s disrupting our own category. Our encryption is trusted by the major ecommerce brands, the world’s largest companies, the major cloud providers, entire country financial systems, entire internets of things and even down to little things like surgically embedded pacemakers. We help companies put trust—an abstract idea—to work. That’s digital trust for the real world.

Responsibilities:

  • Develop and execute enterprise multi-channel demand generation campaigns that drive business outcomes (hand raisers and pipe generation)
  • Create programs for all stages of the funnel with priority on creating engagement, generating new leads, and nurturing them to generate pipeline
  • Dig deep into our data and audiences to identify high-value personas and audiences; advise and recommend tactics that can drive short-term impact, as well as those that educate and develop new audiences
  • Organize internal resources and drive consensus on the campaign focus for core products which will result in a cohesive demand gen plan
  • Collaborate and secure buy-in with the other teams (Content, Creative, Product Marketing, Business Development, and Sales) to create an enterprise marketing strategy that drives demand and pipeline impact for core product
  • Lead cross-functional meetings on a routine cadence to inform your team of the campaign plan, ongoing performance and on-going needs
  • Work in close collaboration with Marketing Operations to ensure campaign is trackable and setup optimally
  • Provide continuous and ongoing analysis of tactics, noting areas needing improvement and applying insights to optimize future campaign investments
  • Setup campaign plans to be adopted globally and through channel/partner
  • Identify new opportunities to reach new clients, including new formats, communities/forums and innovative delivery mechanisms
  • Demonstrate a growth mindset that balances the need of getting things done in a timely manner while ensuring your efforts support on-going iteration, optimization, and repeatability
  • Typically requires a minimum of 5-7 years of related experience with a Bachelor’s degree; or equivalent work experience

Experience:

  • Bachelor’s degree in relevant field with 5-7 years of related experience or equivalent work experience
  • Ability to work independently, taking ownership to positively influence end-to-end results
  • Problem-solve skills and a continuous improvement mindset are crucial to turn out succinct projects and improve processes and ways of working across the team
  • Action-oriented and ability to initiate appropriate resources to meet marketing goals
  • Strong stakeholder management with ability to impact and influence different areas of the organization

SOME DIGICERT BENEFITS

  • Generous medical, dental, life, vision, and disability benefits
  • 401(k) plan with employer match
  • Flexible spending plan
  • Educational assistance
  • Gym membership
  • Quarterly activities

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