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CertCentral Product Marketing Manager

DigiCert

DigiCert

Marketing & Communications, Product
United States
Posted on Tuesday, June 18, 2024

Who we are

We're a leading, global security authority that's disrupting our own category. Our encryption is trusted by the major ecommerce brands, the world's largest companies, the major cloud providers, entire country financial systems, entire internets of things and even down to the little things like surgically embedded pacemakers. We help companies put trust-and abstract idea-to work. That's digital trust for the real world.

Location: Remote US

Reports to: Head of Product Marketing

THE ROLE

DigiCert is looking for an experienced product marketer for CertCentral and our public Certificate Authority products. This is a dynamic individual contributor role that requires thinking and doing, collaborating with cross-functional teams, and playing a leadership role on high visibility projects. You will own strategic product marketing initiatives across direct sales, channel sales, and product-led growth.

ABOUT YOU

The ideal candidate for this role has extensive experience in product marketing with exposure to product-led growth strategies. You love solving new and difficult problems and then rolling up your sleeves to help execute your ideas. You not only know how to analyze and mine data, but you are driven to turn your analysis into action. You have experience marketing to multiple market segments from large enterprises to owner/operator businesses.

WHAT YOU'LL BE DOING

Specific responsibilities include, but not limited to:

  • Own messaging, positioning, and content to communicate the unique value of CertCentral and DigiCert’s public Certificate Authority offerings
  • Partner with Sales Enablement to equip DigiCert sales teams with the information they need to grow revenue
  • Work with product management to launch new offerings
  • Be a leader on cross-functional teams focused on optimizing our e-commerce shopping experience and product led growth
  • Enable Revenue Marketing to define and execute campaigns
  • Support competitive analysis and market research


WHAT YOU SHOULD HAVE

  • 8+ years of combined marketing, sales engineering, or similar experience, with at least three years in product marketing
  • Demonstrated experience in product positioning and messaging in a B2B cloud solutions company (SaaS, IaaS, etc.)
  • Knowledge of cyber security, enterprise IT, and/or cloud computing
  • Passion for storytelling with exceptional written and verbal communication skills
  • Attention to detail
  • BA/BS degree or equivalent professional experience
  • Experience with product-led growth strategies or e-commerce preferred
  • Experience in the cybersecurity or web hosting industries preferred

SALARY/COMPENSATION

The anticipated base salary hiring range for this position is: $98,400 - $147,700. The specific rate will depend on the successful candidate's qualifications and location.

In addition to competitive base pay, this position also includes an annual bonus based on target achievement, benefits including medical, dental, vision, 401(k) with a match, and more, plus generous paid time off, paid holidays, paid day off for your birthday and other paid leave policies to support employees through all phases of life.

DigiCert is an equal opportunity employer committed to diversity in the workplace. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, disability, veteran status, and other protected characteristics.


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