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Senior Marketing Analyst

Edifecs

Edifecs

Marketing & Communications, IT
India
Posted on Wednesday, March 27, 2024

Description

Sr. Marketing Analyst

Overview

This role will be critical to driving overall business growth. The successful candidate will possess an ability to balance data analysis, provide meaningful insight with data proof points, and have a demonstrated understating of marketing strategy, programs and tactics.

Position reports to Director, Demand Generation.

What you will do:

  • Providing the marketing performance measurements, reporting, and analysis required to improve marketing program results for associated business decisions through detailed analysis of the digital behavior of prospects and customers.
  • Develop, maintain, and analyze standardized reporting dashboards providing data driven insights to monitor/evaluate marketing, lead generation and sales funnels, and present recommendations to improve performance.
  • Ensure all marketing channels, execution tactics, and promotions are tracked, identifying, and developing options to improve conversion, and ensuring the accuracy of the analytics by validating the data collected.
  • Translating quantitative data into actionable recommendations to meet business objectives, marketing goals and measurements, in easy-to-follow narratives and storytelling.
  • Regularly reviewing dashboards with marketing leadership providing performance updates and summaries
  • Support monthly and quarterly reviews with cross-organizational teams to support continued improvements for integrated demand marketing.
  • Serve as the primary marketing Salesforce resource, providing support to marketing in their use of Salesforce.
  • Assist in developing marketing initiatives to increase relevant digital traffic, improve conversion rate, and generate qualified leads.
  • Work with marketing team to identify, track and report KPIs.
  • Stay current on the latest trends in web-based analytics, business intelligence tools and web development.
  • Other job duties as assigned as needed.

What you will bring:

  • 5+ years of experience in an analytics role with at least 3 years supporting marketing
  • 3-5 years as a power user with Salesforce (B2B/CRM analytics and Workbench), Pardot (or similar), analytics tool (Salesforce B2B Analytics, Tableau, PowerBI, or similar), SQL, Google Analytics, Microsoft Excel and PowerPoint
  • Comprehensive understanding of Salesforce administration and force.com technologies
  • Experience with Microsoft Teams, SharePoint; Monday.com and ZoomInfo experience is a plus
  • Must be an organized, analytical, and critical thinker; act independently when required and have a high degree of personal initiative with ability to execute on business objectives
  • Must have strong written and oral communication skills, with effective presentation and interpersonal skills while exhibiting professional maturity, good judgment, and remain cool under pressure
  • Demonstrate project and process management capabilities
  • Experience collaborating with multiple teams to drive timely project completion
  • Experience in managing Google AdWords is a plus
  • Knowledge of digital marketing concepts, inbound and outbound
  • Strong attention to detail
  • Ability to work in a fast paced, highly collaborative environment while exhibiting optimal time management skills


About Edifecs

Edifecs is a premier technology company serving the U.S. healthcare market that empowers its customers to transform healthcare. For over 25 years, Edifecs has provided the market-leading interoperability platform. Edifecs payer and provider customers and technology partners are driving healthcare transformation with the ability to seamlessly exchange, unify, and normalize data to derive insights and intelligence and replace friction with collaboration across all stakeholders. Edifecs’ platform is the foundation to help customers overcome healthcare’s biggest challenges, including accelerating the adoption of value-based payment models, securing complete and accurate care funding for alternative payment models, and fully automating prior authorization.

Edifecs offers natural language processing, machine learning, and artificial intelligence to provide deeper insights into patients, populations, and business processes. As new standards and regulations continually emerge government agencies, Edifecs is a proven partner to ensure its customers maintain “evergreen” compliance. Edifecs customers cover 290 million lives and include 100% of national health plans, 70% of state Medicaid programs, and 94% of the lives covered by Blue Cross Blue Shield payers. The company is headquartered in Bellevue, Washington, with additional offices in Atlanta, Georgia, and Mohali, India, and has more than 1000+ employees.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, or disability status. Our corporate credo of innovation, collaboration, customer-centricity, and integrity drive and inform all our actions and decisions. Please contact [email protected] for more information.