Brand Marketing & Communication Manager
Emeria
Marketing & Communications
Brussels, Belgium
Posted on Dec 26, 2024
Mission
Position Overview
Emeria Benelux is seeking an experienced, dynamic, and strategic Brand Marketing & Communication Manager to lead and oversee the marketing and communication activities for multiple brands within the group, across Belgium, Luxembourg, and the Netherlands. This role requires a results-oriented leader with a proven track record of driving brand growth, fostering customer engagement, and implementing effective marketing and communication strategies in a fast-paced and competitive environment.
The ideal candidate will combine strong leadership capabilities with a hands-on approach, ensuring alignment with Emeria’s vision and values while adapting to regional market trends and customer needs.
Key Responsibilities
Key Qualifications And Experience
Position Overview
Emeria Benelux is seeking an experienced, dynamic, and strategic Brand Marketing & Communication Manager to lead and oversee the marketing and communication activities for multiple brands within the group, across Belgium, Luxembourg, and the Netherlands. This role requires a results-oriented leader with a proven track record of driving brand growth, fostering customer engagement, and implementing effective marketing and communication strategies in a fast-paced and competitive environment.
The ideal candidate will combine strong leadership capabilities with a hands-on approach, ensuring alignment with Emeria’s vision and values while adapting to regional market trends and customer needs.
Key Responsibilities
- Marketing Strategy Development and Execution
- Develop and implement a comprehensive marketing strategy to drive growth, brand visibility, and customer acquisition across the Benelux region.
- Align regional marketing goals with Emeria’s global objectives while tailoring strategies to local market nuances.
- Oversee the design, execution, and analysis of multi-channel marketing campaigns (digital, social media, traditional, and offline).
- Brand and Communication Management
- Strengthen Emeria’s brand presence in the Benelux market by developing and maintaining consistent brand messaging and identity.
- Manage external and internal communications, ensuring clarity, consistency, and impact in all messaging.
- Build relationships with media outlets, influencers, and other key stakeholders to amplify Emeria’s presence.
- Team Leadership and Collaboration
- Lead, mentor, and develop a team of marketing and communication professionals across the Benelux region.
- Collaborate closely with sales, operations, and other departments to ensure cohesive strategies and support business objectives.
- Foster a culture of creativity, innovation, and performance within the marketing and communication team.
- Digital Transformation and Analytics
- Spearhead digital marketing initiatives, ensuring Emeria leverages data-driven strategies to enhance customer engagement.
- Monitor and analyze key performance metrics (KPIs) for campaigns and marketing activities, providing actionable insights for improvement.
- Stay ahead of industry trends and innovations, implementing cutting-edge marketing tools and technologies.
- Budget and Resource Management
- Manage the marketing and communication budget, ensuring efficient allocation of resources to maximize ROI.
- Oversee relationships with external agencies and vendors, ensuring quality and cost-effectiveness in outsourced activities.
Key Qualifications And Experience
- Bachelor’s or Master’s degree in Marketing, Communication, Business Administration, or a related field.
- Minimum of 8–10 years of experience in marketing and communication, with at least 3 years in a leadership role, preferably in the real estate, property management, or services industry.
- Proven success in developing and executing strategic marketing plans that drive growth and enhance brand reputation.
- Strong expertise in digital marketing, data analytics, and CRM systems.
- Exceptional leadership, team management, and interpersonal skills.
- Ability to work in a fast-paced, dynamic environment with a focus on results and accountability.
- Fluent in French, English and Dutch
- An exciting leadership role within a dynamic and rapidly growing organization.
- The opportunity to shape the marketing and communication strategy of a leading player in the property management industry.
- A collaborative and inclusive work environment that values innovation and excellence.
- Competitive salary and benefits package.