hero

Accelerate your career.

Explore opportunities across TA's portfolio

Brand Marketing & Communication Manager

Emeria

Emeria

Marketing & Communications
Brussels, Belgium
Posted on Dec 26, 2024
Mission

Position Overview

Emeria Benelux is seeking an experienced, dynamic, and strategic Brand Marketing & Communication Manager to lead and oversee the marketing and communication activities for multiple brands within the group, across Belgium, Luxembourg, and the Netherlands. This role requires a results-oriented leader with a proven track record of driving brand growth, fostering customer engagement, and implementing effective marketing and communication strategies in a fast-paced and competitive environment.

The ideal candidate will combine strong leadership capabilities with a hands-on approach, ensuring alignment with Emeria’s vision and values while adapting to regional market trends and customer needs.

Key Responsibilities

  • Marketing Strategy Development and Execution
  • Develop and implement a comprehensive marketing strategy to drive growth, brand visibility, and customer acquisition across the Benelux region.
  • Align regional marketing goals with Emeria’s global objectives while tailoring strategies to local market nuances.
  • Oversee the design, execution, and analysis of multi-channel marketing campaigns (digital, social media, traditional, and offline).
  • Brand and Communication Management
  • Strengthen Emeria’s brand presence in the Benelux market by developing and maintaining consistent brand messaging and identity.
  • Manage external and internal communications, ensuring clarity, consistency, and impact in all messaging.
  • Build relationships with media outlets, influencers, and other key stakeholders to amplify Emeria’s presence.
  • Team Leadership and Collaboration
  • Lead, mentor, and develop a team of marketing and communication professionals across the Benelux region.
  • Collaborate closely with sales, operations, and other departments to ensure cohesive strategies and support business objectives.
  • Foster a culture of creativity, innovation, and performance within the marketing and communication team.
  • Digital Transformation and Analytics
  • Spearhead digital marketing initiatives, ensuring Emeria leverages data-driven strategies to enhance customer engagement.
  • Monitor and analyze key performance metrics (KPIs) for campaigns and marketing activities, providing actionable insights for improvement.
  • Stay ahead of industry trends and innovations, implementing cutting-edge marketing tools and technologies.
  • Budget and Resource Management
  • Manage the marketing and communication budget, ensuring efficient allocation of resources to maximize ROI.
  • Oversee relationships with external agencies and vendors, ensuring quality and cost-effectiveness in outsourced activities.

Profil

Key Qualifications And Experience

  • Bachelor’s or Master’s degree in Marketing, Communication, Business Administration, or a related field.
  • Minimum of 8–10 years of experience in marketing and communication, with at least 3 years in a leadership role, preferably in the real estate, property management, or services industry.
  • Proven success in developing and executing strategic marketing plans that drive growth and enhance brand reputation.
  • Strong expertise in digital marketing, data analytics, and CRM systems.
  • Exceptional leadership, team management, and interpersonal skills.
  • Ability to work in a fast-paced, dynamic environment with a focus on results and accountability.
  • Fluent in French, English and Dutch

What We Offer

  • An exciting leadership role within a dynamic and rapidly growing organization.
  • The opportunity to shape the marketing and communication strategy of a leading player in the property management industry.
  • A collaborative and inclusive work environment that values innovation and excellence.
  • Competitive salary and benefits package.

Join Emeria Benelux and help us strengthen our brand, engage our customers, and drive growth across the region.