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Marketing Americas

Faria Education Group

Faria Education Group

Marketing & Communications
Portland, OR, USA
Posted on Monday, June 17, 2024

Are you a passionate technology marketer looking for a new opportunity? Would you like to make a difference in schools through Education Technology? Then we have the role for you! As the Marketing Manager responsible for the Faria brand and wider Americas marketing, you will own and elevate our brand to new heights. From critical analysis and go-to-market thinking through to designing and overseeing marketing campaigns, social media, events, and thought leadership; you will cover the whole marketing mix from demand generation to customer retention.

You will work closely with our VP of Americas, Product Managers, Sales team, Customer Success and Professional Development teams, and as part of the larger Marketing function.

This position will be based out of Portland, Oregon in the United States, or from home with regular travel to the Portland office.

Responsibilities

  • Critical analysis and thinking, leading to go-to-market strategy and planning to drive demand generation, corporate marketing, customer retention and cross-sell expansion for our Faria platform and Americas marketing.
  • Work within the International Marketing team, reporting to the Senior Marketing Manager for Learning to coordinate marketing strategy and plans.
  • Work with Product & Release Managers to plan and execute customer communications across social media, blog posts, videos, and other mediums.
  • Coordination via HubSpot of all social media and email campaigns, SEO and PPC promotions, and publishing for thought leadership and community-building.
  • Work closely with the Sales and Client Experience teams to ensure marketing is aligned with Sales strategy in order to increase qualified inbound lead velocity.
  • Report on marketing activities and constantly improve marketing efforts to optimise return on investment and the quality of leads generated.
  • Build a deep understanding of our learning platform, customer pain points (jobs to be done) and synthesise and apply insight of international education trends in order to refine and improve our product positioning and marketing.