The Senior Product Marketing Manager, Learning, will lead the go-to-market strategy, positioning, and messaging for the market-leading products within our Learning and Curriculum suite. This role involves collaborating with cross-functional teams, including product development, sales, customer experience, marketing, and support, to ensure that these products are positioned to drive growth, engagement, and customer satisfaction. The ideal candidate is an experienced product marketer with a deep understanding of SaaS business models and EdTech trends and a proven ability to deliver compelling product narratives that resonate with educators, school administrators, and decision-makers.

KEY RESPONSIBILITIES

• Go-to-Market Strategy: Develop and lead the global go-to-market (GTM) strategy for product launches, feature updates, and platform improvements, ensuring alignment with overall business goals and close collaboration with each region.
• Product Positioning & Messaging: Craft clear, compelling product positioning and messaging that differentiates your products in the market and addresses schools' unique needs.
• Customer Insights & Persona Development: Conduct market research to gather insights on target audiences, buyer personas, competitive landscape, and customer needs, translating findings into actionable marketing strategies.
• Sales Enablement: Collaborate with our Sales Enablement team to help them equip the sales team with tools, collateral, and training to effectively communicate the most compelling value proposition. This includes creating externally facing collateral such as case studies or product brochures.
• Content Development: Collaborate with branding and product teams to develop thought leadership content, product videos, blog posts, webinars, whitepapers, and product documentation to drive awareness and engagement.
• Cross-functional Collaboration: Work closely with product managers to understand the product roadmap and ensure the market is educated on new features, updates, and product benefits. Collaborate with customer success to ensure seamless onboarding and customer retention strategies.
• Performance Tracking & Optimization: Use data-driven insights to measure the effectiveness of product marketing efforts, optimize campaigns, and improve the overall customer journey across both platforms.