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Digital Marketing Manager



Marketing & Communications
United States
Posted on Friday, September 1, 2023

We’re transforming the software industry. We’re Flexera. With more than 50,000 customers across the world, were achieving that goal. But we know we can’t do any of that without our team. Ready to help us re-imagine the industry during a time of substantial growth and ambitious plans? Come and see why we’re consistently recognized by Gartner, Forrester and IDC as a category leader in the marketplace.

Flexera delivers Technology Value Optimization solutions that enable some of the largest companies in the world to inform their IT so they can transform their IT. From on-prem to the cloud, companies can get the IT asset data needed to rightsize, reallocate spend, reduce risk and maximize ROI.

The Digital Marketing Manager at Flexera is responsible for planning, developing, implementing and managing the overall digital marketing strategy. In addition, owning acquisition metrics analysis to understand and optimize the sources of visitors to our web properties. The Digital Marketing manager is also responsible for the multiple marketing technologies we use to acquire, engage and nurture our visitors. This position works cross-functionally with Product Marketing Management, Product Management, Demand Generation, Front-end Development and External Agencies.


  • Planning digital marketing campaigns, including web, SEO/SEM, social media and display advertising

  • Maintaining our social media presence across all digital channels

  • Measuring and reporting on the performance of all digital marketing campaigns

  • Maintaining the online presence of the Flexera web properties

  • Integrating marketing technology applications into the web properties

  • Working with front-end developers to execute digital marketing initiatives

  • Managing agencies to deliver on digital marketing goals and outcomes


  • 5+ years of Digital Marketing experience

  • Demonstrated growth of traffic acquisition to drive business results

  • Strong understanding of Search Engine Optimization and demonstrated success

  • Experience with Paid Search marketing and ability to manage an external agency execute high-performing campaigns

  • Familiarity with Content Management Systems (Drupal a plus)

  • In-depth knowledge of various social media platforms for B2B use

  • Experience working with and managing external agencies

  • Experience implementing 3rd party marketing technology providers (Chat, Google Analytics, PathFactory)

  • Excellent analytical abilities, understanding of website analytics (Google Analytics a plus)

  • Passion for significantly driving growth through digital channels

  • Superior communication/presentation and interpersonal skills




Flexera is proud to be an equal opportunity employer. Qualified applicants will be considered for open roles regardless of age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by local/national laws, policies and/or regulations.

Flexera understands the value that results from employing a diverse, equitable, and inclusive workforce. We recognize that equity necessitates acknowledging past exclusion and that inclusion requires intentional effort. Our DEI (Diversity, Equity, and Inclusion) council is the driving force behind our commitment to championing policies and practices that foster a welcoming environment for all.