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Senior Product Marketing Manager



Marketing & Communications, Product
United Kingdom · Remote
Posted on Wednesday, December 13, 2023

We’re transforming the software industry. We’re Flexera. With more than 50,000 customers across the world, were achieving that goal. But we know we can’t do any of that without our team. Ready to help us re-imagine the industry during a time of substantial growth and ambitious plans? Come and see why we’re consistently recognized by Gartner, Forrester and IDC as a category leader in the marketplace.

Flexera delivers Technology Value Optimization solutions that enable some of the largest companies in the world to inform their IT so they can transform their IT. From on-prem to the cloud, companies can get the IT asset data needed to rightsize, reallocate spend, reduce risk and maximize ROI.

In your role as Sr. Product Marketing Manager, you will evolve a traditional product marketing function into a best practice strategic solution and content marketing engine.

You will lead the market positioning and strategic narrative to drive awareness, preference and growth with prospects, customers and media and analyst influencers for the products that fuel our solutions.

The ideal candidate will be a go-getter with a demonstrated track record of gathering and translating customer insights, competitive intel plus product and portfolio value into unique, compelling stories across paid, earned and owned communications channels.This individual will build cross-functional strategies to grow the business in tight partnership with Product, Strategy, Engineering, Customer Success and Sales teams.

Working knowledge of how to position a traditional product narrative into a solution narrative for the marketplace, media and analysts (Gartner, Forrester, IDC) to secure positive representation for Flexera is an important part of this role.

As the Product Marketing Manager, you will:

  • Develop competitive positioning for the software products fueling our Flexera One solution by using competitive analysis and input from product management, strategy, engineering and sales
  • Develop, lead and manage a comprehensive go to market strategy aligned with product roadmap deliverables and insights from customer feedback
  • Serve as the subject matter expert, thought leader and spokesperson for the products in our portfolio including market and competitive intelligence, data-driven insights and market trends for internal and external audiences and speaking engagements
  • Develop a content strategy to take complex product attributes and translate to simple, compelling positioning, value propositions, messages and storylines that communicate differentiation and market leadership aligned with buyer personas and journeys
  • Partner with the creative team to produce a regular cadence of best-in-class conversion and SEO-optimized content including whitepapers, ROI calculators, capability assessment tools, videos, podcasts, infographics, proprietary research reports, customer stories, blogs, case studies, FAQs, webinars, data sheets, demos, solution guides, battle cards, talk tracks, sales decks and more that emotionally connect with buyers at the right time to assist sales across all funnel stages, fuel demand generation campaigns and drive audience to consume, share and comment
  • Amplify content via all our distribution channels – owned (web, digital), earned (PR, AR, thought leadership) and paid (demand gen, events)
  • Define new market opportunities and bolster our current ones with compelling business cases for expanding market presence or entering new markets based on market and customer insights, reviews and feedback

Experience, Capability, and Behaviors:

  • 3+ years product marketing experience with at least 2 years in a software or technology company
  • BS in Marketing or related field
  • Proven track record developing and executing metrics-driven go-to-market plans for a product or solution portfolio in partnership with cross-functional teams spanning product management, engineering, marketing and sales
  • Software and/or technology market/industry experience desirable with knowledge of software asset management, cloud management, data normalization, ITAM platforms a plus
  • Product management or direct sales experience a plus
  • Strong software/technology industry network
  • Proven product and solution market messaging and storytelling experience and expertise
  • Basic SEO and conversion-optimization knowledge
  • Strong ability to take initiative, collaborate and drive results through a global team
  • Strong written/oral communications
  • Analytical, strategic, objective-driven planning and reporting
  • Experience with business intelligence tools, Salesforce, and marketing automation tools
  • Empathetic to buyers, customers, users, and sales resources


Flexera is proud to be an equal opportunity employer. Qualified applicants will be considered for open roles regardless of age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by local/national laws, policies and/or regulations.

Flexera understands the value that results from employing a diverse, equitable, and inclusive workforce. We recognize that equity necessitates acknowledging past exclusion and that inclusion requires intentional effort. Our DEI (Diversity, Equity, and Inclusion) council is the driving force behind our commitment to championing policies and practices that foster a welcoming environment for all.