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Marketing Executive

Green Street

Green Street

Marketing & Communications
London, UK
Posted on Oct 10, 2024
Description

The Marketing Executive will play a key role in enabling IJ Global (part of Green Street) to achieve its revenue targets, by developing and executing integrated marketing campaigns that produce quality leads for the sales team that grow the brand’s subscriber base.

Responsibilities

  • Plan and manage the execution of integrated marketing campaigns by targeting key customer personas for lead generation, including email marketing and paid social media.
  • Analyse ROI of campaigns and look to optimise future programmes to improve results.
  • Manage monthly budgets and ensure timely payment of supplier invoices.
  • Communicate key metrics to stakeholders such as campaign performance, monthly lead volumes, closed won opportunities etc.
  • Build effective relationships with Editorial, Product, Sales and Customer Success teams.
Requirements
  • Proven ability to develop and execute multi-channel marketing plans.
  • Experience using campaign management systems and analytics tools (e.g. Pardot/HubSpot, Mailchimp/Marketo/Adestra, Google Analytics, Salesforce etc.).
  • IT Literate; MS office, in-house marketing database, in-house web and email packages and advanced Excel.
  • Advanced English language (written and spoken).
  • Willingness to develop skills and knowledge both within the marketing discipline and the infrastructure industry.
  • Marketing experience within the B2B financial or professional services industries.

Benefits

  • Comprehensive benefits package including company provided medical, dental insurance and cash plan.
  • Company provided life assurance, critical illness and income protection coverage.
  • Personal pension plan with matched employer contributions.
  • Company paid holidays and summer half day Fridays.
  • Access to employee assistance programme and wellbeing resources.
  • Tax free cycle scheme and IT equipment.
  • Season ticket loan.
  • Company sponsorship to further education.
  • Flexible work arrangements.
  • Green Street is an Equal Opportunity Employer.

Green Street provides preeminent and actionable commercial real estate research, news, data, analytics, and advisory services in the U.S. and Europe. For more than 35 years, Green Street has delivered unparalleled intelligence and trusted data on the public and private real estate markets, helping investors, banks, lenders, and other industry participants optimize investment and strategic decisions. The firm delivers exclusive market information, conclusion-driven insights, and predictive analytics through a SaaS platform. The company is headquartered in Newport Beach with offices in New Jersey, New York and London. To learn more, please visit www.greenstreet.com.

The success of Green Street is directly attributable to the strength of our people. We attract high-quality applicants due to our reputation for excellence and our commitment to train and retain talent. Our collaborative work environment provides team members with opportunities to develop professionally and play a central role from day one. At Green Street, we are all about providing unique insights. A diverse and inclusive work environment where top talent can thrive, think freely and offer different perspectives makes our insights even stronger. We’re building a company culture where differences in gender, race, age, religion, ethnicity, identity, physical ability and perspectives are celebrated and valued.

Green Street does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.