The Sr. Customer Growth Program Manager is a key member of our Customer Marketing team, responsible for driving efforts for upsell, cross-sell and other expansion opportunities. This motivated, self-starter has a passion for understanding customers and implementing programs to penetrate accounts with additional capabilities that create customer value. This position works in close collaboration with the go-to-market teams to increase pipeline and bookings and to impact retention. This role reports to the Sr. Director, Events.
About Us
When you join iCIMS, you join the team helping global companies transform business and the world through the power of talent. Our customers do amazing things: design rocket ships, create vaccines, deliver consumer goods globally, overnight, with a smile. As the Talent Cloud company, we empower these organizations to attract, engage, hire, and advance the right talent. We’re passionate about helping companies build a diverse, winning workforce and about building our home team. We're dedicated to fostering an inclusive, purpose-driven, and innovative work environment where everyone belongs!
Responsibilities
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Work cross-functionally with Sales, SDRs, Demand Generation, Customer Success and Marketing Operations to identify and implement upsell and cross-sell opportunities with existing customer base
\n
Use whitespace analysis, intent data and predictive modeling to target customers that may have a propensity to buy talent acquisition solutions
\n
Work with Customer Marketing colleagues to understand which customer decision-makers are in our database and how to develop strategies and programs to drive awareness and inquiries about iCIMS solutions
\n
Develop an Account Based marketing strategy and program for target customers, working with sales and customer success on joint account planning and with the demand generation team on crafting campaigns.
\n
Collaborate closely with Demand Generation team to repurpose existing prospect-facing campaigns for customer audiences and improve Lead Scoring program
\n
Partner with Studio to create customized content for product-specific upsell and cross-sell campaigns
\n
Work with events team on iCIMS annual conference and field events that drive sales in our customer base, including C-suite engagement events such as executive roundtables and dinners
\n
See opportunities where thought leadership content can be used to connect with decision-makers and drive leads for SDRs to contact
\n
Identify key metrics that show what success in Customer growth looks like on an ongoing basis and work with Marketing Operations to pull data and create dashboards
\n
Engage with legacy and champion customers to understand what they like about existing products, what gaps their Talent organizations have, and what products could be helpful to them in the future
\n
Leverage existing channels (social media, Community, customer newsletter) to share expansion-related content (e.g., blogs, product infographics) with existing customers (e.g., the healthcare industry Community group)
\n
Partner with Product Adoption, Advocacy and Retention marketers to see where we can support each other’s work and tag-team certain customers
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Qualifications
\n
Bachelor’s degree in related field or equivalent experience
\n
7+ years of related experience in campaign management / demand generation / account based marketing
\n
3+ years management experience leading and growing a marketing team preferred
\n
Proven successful marketing experience in planning, developing, executing, and measuring marketing campaigns for B2B tech/SaaS products
\n
Experience leading campaigns end to end, with knowledge of audience, brand, thought leadership, targeting and segmentation strategies, campaign analysis, messaging and positioning, creative, content development and the marketing mix across the buyer’s journey,
\n
Strong analytical skills, data driven, and obsessed with achieving set goals and return on investment
\n
Ability to understand what motivates buyers and translate that into content and campaigns
\n
Experience influencing cross-functionally and at all levels to deliver on business goals
\n
Standout interpersonal skills with outstanding ability to collaborate constructively and cross-functionally
\n
Track record of optimally prioritizing and leading multiple projects simultaneously
\n
Experience using Salesforce, Marketo, Demandbase, Tableau, and other ABM tools
\n
Ability to work effectively within a fast-paced, constantly evolving environment that is experiencing high growth
\n
A self-starter who takes the initiative, someone who can proactively identify issues/opportunities and recommend solutions
\n
EEO Statement
iCIMS is a place where everyone belongs. We celebrate diversity and are committed to creating an inclusive environment for all employees. Our approach helps us to build a winning team that represents a variety of backgrounds, perspectives, and abilities. So, regardless of how your diversity expresses itself, you can find a home here at iCIMS.
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We are proud to be an equal opportunity and affirmative action employer. We prohibit discrimination and harassment of any kind based on race, color, religion, national origin, sex (including pregnancy), sexual orientation, gender identity, gender expression, age, veteran status, genetic information, disability, or other applicable legally protected characteristics.If you would like to request an accommodation due to a disability, please contact us atcareers@icims.com.
Compensation and Benefits
The target total compensation for this role is $100,000-110,000. Compensation will be based upon experience.
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Competitive health and wellness benefits include medical, dental, vision, 401(k), dependent care, short term and long term disability, life and AD&D insurance, bonding and parental leave, mindfulness resources, an open vacation policy, sick days, paid holidays, quiet hours each workday, and tuition reimbursement. Benefits and eligibility may vary by location, role, and tenure. Learn more here: https://careers.icims.com/benefits
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<!-- FOR BRANDING SPECIFIC TRACKING SCRIPTS -->\n\n\n\n\n <footer class="footer defaults">\n
<script> window.jobDescriptionConfig = {"socialShare":true,"job":{"slug":"4506","category":[" Marketing"],"full_location":"Holmdel, New Jersey","short_location":"Holmdel, New Jersey","language":"en-us","languages":["en-us"],"client_code":"customer0","req_id":"4506","title":"Sr. Customer Growth Program Manager","description":"<strong>Job Overview</strong><br><br><p style=\\"margin: 0px;\\"><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">The Sr. Customer Growth Program Manager is a key member of our Customer Marketing team, responsible for driving efforts for upsell, cross-sell and other expansion opportunities. This motivated, self-starter has a passion for understanding customers and implementing programs to penetrate accounts with additional capabilities that create customer value. This position works in close collaboration with the go-to-market teams to increase pipeline and bookings and to impact retention. This role reports to the Sr. Director, Events.</span></p> <br><strong>About Us</strong><br><br><p style=\\"margin: 0px;\\"><span style=\\"font-size: 12pt; font-family: Arial, sans-serif; color: #000000;\\">When you join iCIMS, you join the team helping global companies transform business and the world through the power of talent. Our customers do amazing things: design rocket ships, create vaccines, deliver consumer goods globally, overnight, with a smile. As the Talent Cloud company, we empower these organizations to attract, engage, hire, and advance the right talent. We’re passionate about helping companies build a diverse, winning workforce and about building our home team. We're dedicated to fostering an inclusive, purpose-driven, and innovative work environment where everyone belongs!</span></p> <br><strong>Responsibilities</strong><br><br><ul><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Work cross-functionally with Sales, SDRs, Demand Generation, Customer Success and Marketing Operations to identify and implement upsell and cross-sell opportunities with existing customer base</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Use whitespace analysis, intent data and predictive modeling to target customers that may have a propensity to buy talent acquisition solutions</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Work with Customer Marketing colleagues to understand which customer decision-makers are in our database and how to develop strategies and programs to drive awareness and inquiries about iCIMS solutions</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Develop an Account Based marketing strategy and program for target customers, working with sales and customer success on joint account planning and with the demand generation team on crafting campaigns.</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Collaborate closely with Demand Generation team to repurpose existing prospect-facing campaigns for customer audiences and improve Lead Scoring program</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Partner with Studio to create customized content for product-specific upsell and cross-sell campaigns</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Work with events team on iCIMS annual conference and field events that drive sales in our customer base, including C-suite engagement events such as executive roundtables and dinners</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">See opportunities where thought leadership content can be used to connect with decision-makers and drive leads for SDRs to contact</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Identify key metrics that show what success in Customer growth looks like on an ongoing basis and work with Marketing Operations to pull data and create dashboards</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Engage with legacy and champion customers to understand what they like about existing products, what gaps their Talent organizations have, and what products could be helpful to them in the future</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Leverage existing channels (social media, Community, customer newsletter) to share expansion-related content (e.g., blogs, product infographics) with existing customers (e.g., the healthcare industry Community group)</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Partner with Product Adoption, Advocacy and Retention marketers to see where we can support each other’s work and tag-team certain customers</span></li></ul> <br><strong>Qualifications</strong><br><br><ul><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Bachelor’s degree in related field or equivalent experience</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">7+ years of related experience in campaign management / demand generation / account based marketing</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">3+ years management experience leading and growing a marketing team preferred</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Proven successful marketing experience in planning, developing, executing, and measuring marketing campaigns for B2B tech/SaaS products</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Experience leading campaigns end to end, with knowledge of audience, brand, thought leadership, targeting and segmentation strategies, campaign analysis, messaging and positioning, creative, content development and the marketing mix across the buyer’s journey,</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Strong analytical skills, data driven, and obsessed with achieving set goals and return on investment</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Ability to understand what motivates buyers and translate that into content and campaigns</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Experience influencing cross-functionally and at all levels to deliver on business goals</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Standout interpersonal skills with outstanding ability to collaborate constructively and cross-functionally</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Track record of optimally prioritizing and leading multiple projects simultaneously</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Experience using Salesforce, Marketo, Demandbase, Tableau, and other ABM tools</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Ability to work effectively within a fast-paced, constantly evolving environment that is experiencing high growth</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">A self-starter who takes the initiative, someone who can proactively identify issues/opportunities and recommend solutions</span></li></ul> <br><strong>EEO Statement</strong><br><br><p style=\\"margin: 0px;\\"><span style=\\"color: #000000;\\"><span style=\\"font-size: 12pt; font-family: Arial, sans-serif; border: 1pt none windowtext; padding: 0in;\\">iCIMS is a place where everyone belongs.</span><span style=\\"font-size: 12pt; font-family: Arial, sans-serif;\\"> We celebrate diversity and are committed to creating an inclusive environment for all employees. Our approach helps us to build a winning team that represents a variety of backgrounds, perspectives, and abilities. So, regardless of how your diversity expresses itself, you can find a home here at iCIMS. <span style=\\"border: none windowtext 1.0pt; padding: 0in;\\"> </span></span></span></p><p style=\\"margin: 0px;\\"><span style=\\"font-size: 12pt; font-family: Arial, sans-serif; color: #000000; border: 1pt none windowtext; padding: 0in;\\"> </span></p><p style=\\"margin: 0px;\\"><span style=\\"font-size: 12pt; font-family: Arial, sans-serif; color: #000000; border: 1pt none windowtext; padding: 0in;\\">We are proud to be an equal opportunity and affirmative action employer. We prohibit discrimination and harassment of any kind based on race, color, religion, national origin, sex (including pregnancy), sexual orientation, gender identity, gender expression, age, veteran status, genetic information, disability, or other applicable legally protected characteristics.</span><span style=\\"font-size: 12.0pt; font-family: 'Arial',sans-serif; color: black;\\"> <span style=\\"border: none windowtext 1.0pt; padding: 0in;\\"><span style=\\"color: #000000;\\">If you would like to request an accommodation due to a disability, please contact us at</span> </span></span><span style=\\"font-size: 12.0pt; font-family: 'Times New Roman',serif; color: black;\\"><a href=\\"mailto:careers@icims.com\\" target=\\"_blank\\" rel=\\"noopener\\"><span style=\\"font-family: 'Arial',sans-serif; border: none windowtext 1.0pt; padding: 0in;\\">careers@icims.com</span></a></span><span style=\\"font-size: 12.0pt; font-family: 'Arial',sans-serif; color: black; border: none windowtext 1.0pt; padding: 0in;\\">.</span><span style=\\"font-size: 12.0pt; font-family: 'Verdana',sans-serif; color: black; border: none windowtext 1.0pt; padding: 0in;\\"> </span><span style=\\"font-size: 12.0pt; font-family: 'Verdana',sans-serif; color: black;\\"> </span></p> <br><strong>Compensation and Benefits</strong><br><br><p style=\\"background: white;\\"><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\" class=\\"contentpasted0\\"><span style=\\"color: black;\\">The target total compensation for this role is $100,000-110,000. Compensation will be based upon experience.</span></span></p><p style=\\"background: white; font-variant: revert; font-stretch: revert; font-size: revert; line-height: revert; font-feature-settings: revert; font-kerning: revert; font-optical-sizing: revert; font-palette: revert; font-synthesis: revert; font-variation-settings: revert; forced-color-adjust: revert; text-orientation: revert; text-rendering: revert; writing-mode: revert; zoom: revert; accent-color: revert; place-content: revert; place-items: revert; place-self: revert; alignment-baseline: revert; animation: revert; app-region: revert; appearance: revert; aspect-ratio: revert; backdrop-filter: revert; backface-visibility: revert; background-attachment: revert; background-blend-mode: revert; background-clip: revert; background-image: revert; background-origin: revert; background-position: revert; background-repeat: revert; background-size: revert; baseline-shift: revert; block-size: revert; border-block: revert; border: revert; border-radius: revert; border-collapse: revert; border-end-end-radius: revert; border-end-start-radius: revert; border-inline: revert; border-start-end-radius: revert; border-start-start-radius: revert; inset: revert; box-shadow: revert; box-sizing: revert; break-after: revert; break-before: revert; break-inside: revert; buffered-rendering: revert; caption-side: revert; caret-color: revert; clear: revert; clip-path: revert; clip-rule: revert; color-interpolation: revert; color-interpolation-filters: revert; color-rendering: revert; color-scheme: revert; columns: revert; column-fill: revert; gap: revert; column-rule: revert; column-span: revert; contain: revert; contain-intrinsic-block-size: revert; contain-intrinsic-size: revert; contain-intrinsic-inline-size: revert; content: revert; content-visibility: revert; counter-increment: revert; counter-reset: revert; counter-set: revert; cursor: revert; cx: revert; cy: revert; d: revert; display: revert; dominant-baseline: revert; empty-cells: revert; fill: revert; fill-opacity: revert; fill-rule: revert; flex: revert; flex-flow: revert; float: revert; flood-color: revert; flood-opacity: revert; grid: revert; grid-area: revert; height: revert; hyphens: revert; image-orientation: revert; image-rendering: revert; inline-size: revert; inset-block: revert; inset-inline: revert; isolation: revert; lighting-color: revert; line-break: revert; list-style: revert; margin-block: revert; margin: revert; margin-inline: revert; marker: revert; mask: revert; mask-type: revert; max-block-size: revert; max-height: revert; max-inline-size: revert; max-width: revert; min-block-size: revert; min-height: revert; min-inline-size: revert; min-width: revert; mix-blend-mode: revert; object-fit: revert; object-position: revert; object-view-box: revert; offset: revert; opacity: revert; order: revert; outline: revert; outline-offset: revert; overflow-anchor: revert; overflow-clip-margin: revert; overflow-wrap: revert; overflow: revert; overscroll-behavior-block: revert; overscroll-behavior-inline: revert; overscroll-behavior: revert; padding-block: revert; padding: revert; padding-inline: revert; page-orientation: revert; paint-order: revert; perspective: revert; perspective-origin: revert; pointer-events: revert; quotes: revert; r: revert; resize: revert; rotate: revert; ruby-position: revert; rx: revert; ry: revert; scale: revert; scroll-behavior: revert; scroll-margin-block: revert; scroll-margin: revert; scroll-margin-inline: revert; scroll-padding-block: revert; scroll-padding: revert; scroll-padding-inline: revert; scroll-snap-align: revert; scroll-snap-stop: revert; scroll-snap-type: revert; scrollbar-gutter: revert; shape-image-threshold: revert; shape-margin: revert; shape-outside: revert; shape-rendering: revert; size: revert; speak: revert; stop-color: revert; stop-opacity: revert; stroke: revert; stroke-dasharray: revert; stroke-dashoffset: revert; stroke-linecap: revert; stroke-linejoin: revert; stroke-miterlimit: revert; stroke-opacity: revert; stroke-width: revert; tab-size: revert; table-layout: revert; text-align-last: revert; text-anchor: revert; text-combine-upright: revert; text-decoration-skip-ink: revert; text-emphasis: revert; text-emphasis-position: revert; text-overflow: revert; text-shadow: revert; text-size-adjust: revert; text-underline-offset: revert; text-underline-position: revert; touch-action: revert; transform: revert; transform-box: revert; transform-origin: revert; transform-style: revert; transition: revert; translate: revert; user-select: revert; vector-effect: revert; vertical-align: revert; visibility: revert; border-spacing: revert; width: revert; will-change: revert; word-break: revert; x: revert; y: revert; z-index: revert; clip: revert; filter: revert;\\"><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\"><span style=\\"text-decoration-line: revert; font-style: revert; font-weight: revert; caret-color: revert;\\"><span class=\\"contentpasted2\\"><span style=\\"color: black; background: white;\\">Competitive health and wellness benefits include medical, dental, vision, 401(k), dependent care, short term and long term disability, life and AD&D insurance, </span></span></span><span style=\\"text-decoration-line: revert; font-variant-ligatures: normal; font-variant-caps: normal;\\"><span style=\\"color: black;\\">bonding and parental leave,</span><span class=\\"contentpasted2\\"><span style=\\"text-decoration-line: revert; font-style: revert; font-weight: revert; font-variant-ligatures: revert; font-variant-caps: revert; caret-color: revert;\\"> mindfulness resources, </span></span>an open vacation policy, sick days, paid holidays, <span class=\\"contentpasted2\\"><span style=\\"text-decoration-line: revert; font-style: revert; font-weight: revert; font-variant-ligatures: revert; font-variant-caps: revert;\\">quiet hours each workday, and tuition reimbursement. Benefits and eligibility may vary by location, role, and tenure. </span></span></span><span style=\\"text-decoration-line: revert; font-style: revert; font-weight: revert; font-variant-ligatures: revert; font-variant-caps: revert; caret-color: revert;\\"><span class=\\"contentpasted4\\"><span style=\\"color: black;\\"> </span></span></span><span style=\\"font-variant-ligatures: revert; font-variant-caps: revert; caret-color: revert; background-color: rgba(0, 0, 0, 0);\\"><span class=\\"contentpasted4\\"><span style=\\"color: black;\\">Learn more here: </span></span></span><span style=\\"font-variant-ligatures: revert; font-variant-caps: revert; caret-color: revert;\\"><span class=\\"contentpasted4\\"><span style=\\"color: #333333;\\"><a href=\\"https://careers.icims.com/benefits\\" target=\\"_blank\\" rel=\\"noopener\\"><span style=\\"color: black;\\"><span style=\\"background-color: rgba(0, 0, 0, 0);\\">https://careers.icims.com/benefit</span>s</span></a></span></span></span></span></p>","location_name":"iCIMS","street_address":"101 Crawfords Corner Road\\nBLDG 3","city":"Holmdel","state":"New Jersey","country":"United States","country_code":"US","location_type":"LAT_LNG","latitude":40.34511,"longitude":-74.18403,"additional_locations":[],"categories":[{"name":"Marketing"}],"tags2":["Hybrid (Remote / On Site)"],"department":"","promotion_value":0,"benefits":[],"employment_type":"FULL_TIME","qualifications":"<ul><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Bachelor’s degree in related field or equivalent experience</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">7+ years of related experience in campaign management / demand generation / account based marketing</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">3+ years management experience leading and growing a marketing team preferred</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Proven successful marketing experience in planning, developing, executing, and measuring marketing campaigns for B2B tech/SaaS products</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Experience leading campaigns end to end, with knowledge of audience, brand, thought leadership, targeting and segmentation strategies, campaign analysis, messaging and positioning, creative, content development and the marketing mix across the buyer’s journey,</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Strong analytical skills, data driven, and obsessed with achieving set goals and return on investment</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Ability to understand what motivates buyers and translate that into content and campaigns</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Experience influencing cross-functionally and at all levels to deliver on business goals</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Standout interpersonal skills with outstanding ability to collaborate constructively and cross-functionally</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Track record of optimally prioritizing and leading multiple projects simultaneously</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Experience using Salesforce, Marketo, Demandbase, Tableau, and other ABM tools</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Ability to work effectively within a fast-paced, constantly evolving environment that is experiencing high growth</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">A self-starter who takes the initiative, someone who can proactively identify issues/opportunities and recommend solutions</span></li></ul>","hiring_organization":"iCIMS Talent Acquisition","hiring_organization_logo":"https://cms.jibecdn.com/prod/customer0/assets/LP-HEADER-NAV_LOGO-en-us-1658387307482.png","responsibilities":"<ul><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Work cross-functionally with Sales, SDRs, Demand Generation, Customer Success and Marketing Operations to identify and implement upsell and cross-sell opportunities with existing customer base</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Use whitespace analysis, intent data and predictive modeling to target customers that may have a propensity to buy talent acquisition solutions</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Work with Customer Marketing colleagues to understand which customer decision-makers are in our database and how to develop strategies and programs to drive awareness and inquiries about iCIMS solutions</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Develop an Account Based marketing strategy and program for target customers, working with sales and customer success on joint account planning and with the demand generation team on crafting campaigns.</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Collaborate closely with Demand Generation team to repurpose existing prospect-facing campaigns for customer audiences and improve Lead Scoring program</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Partner with Studio to create customized content for product-specific upsell and cross-sell campaigns</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Work with events team on iCIMS annual conference and field events that drive sales in our customer base, including C-suite engagement events such as executive roundtables and dinners</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">See opportunities where thought leadership content can be used to connect with decision-makers and drive leads for SDRs to contact</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Identify key metrics that show what success in Customer growth looks like on an ongoing basis and work with Marketing Operations to pull data and create dashboards</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Engage with legacy and champion customers to understand what they like about existing products, what gaps their Talent organizations have, and what products could be helpful to them in the future</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Leverage existing channels (social media, Community, customer newsletter) to share expansion-related content (e.g., blogs, product infographics) with existing customers (e.g., the healthcare industry Community group)</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Partner with Product Adoption, Advocacy and Retention marketers to see where we can support each other’s work and tag-team certain customers</span></li></ul>","posted_date":"2023-08-24T18:06:00+0000","apply_url":"https://careers-customer0.icims.com/jobs/4506/login","internal":false,"searchable":true,"active":true,"applyable":true,"li_easy_applyable":true,"ats_code":"icims","hiring_flow_name":"iCIMS ATS Hiring Flow","meta_data":{"openingjobs":{"openingJobId":"000042faef848d9c195fa5e1964ec56fc74e"},"icims":{"revision_int":3,"uuid":"f64b8c9c-bfd9-4b38-bdcb-3e441fcc5850","primary_posted_site_object":{"datePosted":"2023-08-24T18:06:00+0000","site":"careers-customer0","siteId":"c1298ed6-f8d5-4e92-8afb-1859c395d702","tenantId":"12326","siteType":"ATTRACT"},"date_updated":"2023-09-12T17:30:30Z","config_keys":{"portal.id":"17","ccc.attract.portal.url":"https://careers.icims.com","icims.external.xml.feeds":"icims.indeed.xml.enabled,icims.resume-library.xml.enabled,icims.direct-employers.xml.enabled,icims.monster.xml.enabled,icims.adzuna.xml.enabled,icims.careerbuilder.xml.enabled,icims.ziprecruiter.xml.enabled,icims.craigslist.xml.enabled,icims.itjobscafe.xml.enabled,icims.recruitnet.xml.enabled,icims.upward.xml.enabled,icims.jobbio.xml.enabled,icims.propellum.xml.enabled,icims.snagajob.xml.enabled,icims.inhersight.xml.enabled,icims.pallet-labs.xml.enabled,icims.qkly.xml.enabled,icims.cv-library.xml.enabled,icims.linkedin.xml.enabled,icims.zippia.xml.enabled,icims.puck.xml.enabled","icims.company.facebook.url":"https://www.facebook.com/iCIMS","jobposting.external.company.name":"iCIMS Talent Acquisition","icims.config.web.indeed.easy.apply":"0"},"jps_is_public":true},"elasticsearch":{"es_created":false},"ats_job_hash":"3d388c5a977f6239beb1da354e1d4282","googlejobs":{"jobName":"projects/helpful-passage-853/tenants/cb22eb5b-7e00-0000-0000-007edad744d3/jobs/100689316688077510"},"import_id":"477d0566-550f-4951-a7a4-d8a30b760b4f","redirectOnApply":true,"questionservice":{"id":"28343774"},"import_source":"ImporterService","client_code":"customer0"},"update_date":"2023-09-12T21:12:46+0000","create_date":"2023-08-24T18:07:26+0000"},"jobFormatted":{"categories":"Marketing","location":"Holmdel, New Jersey","title":"Sr. Customer Growth Program Manager","seo_title":["Marketing","Holmdel%2C+New+Jersey","Sr.+Customer+Growth+Program+Manager"],"description":"<strong>Job Overview</strong><br><br><p style=\\"margin: 0px;\\"><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">The Sr. Customer Growth Program Manager is a key member of our Customer Marketing team, responsible for driving efforts for upsell, cross-sell and other expansion opportunities. This motivated, self-starter has a passion for understanding customers and implementing programs to penetrate accounts with additional capabilities that create customer value. This position works in close collaboration with the go-to-market teams to increase pipeline and bookings and to impact retention. This role reports to the Sr. Director, Events.</span></p> <br><strong>About Us</strong><br><br><p style=\\"margin: 0px;\\"><span style=\\"font-size: 12pt; font-family: Arial, sans-serif; color: #000000;\\">When you join iCIMS, you join the team helping global companies transform business and the world through the power of talent. Our customers do amazing things: design rocket ships, create vaccines, deliver consumer goods globally, overnight, with a smile. As the Talent Cloud company, we empower these organizations to attract, engage, hire, and advance the right talent. We’re passionate about helping companies build a diverse, winning workforce and about building our home team. We're dedicated to fostering an inclusive, purpose-driven, and innovative work environment where everyone belongs!</span></p> <br><strong>Responsibilities</strong><br><br><ul><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Work cross-functionally with Sales, SDRs, Demand Generation, Customer Success and Marketing Operations to identify and implement upsell and cross-sell opportunities with existing customer base</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Use whitespace analysis, intent data and predictive modeling to target customers that may have a propensity to buy talent acquisition solutions</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Work with Customer Marketing colleagues to understand which customer decision-makers are in our database and how to develop strategies and programs to drive awareness and inquiries about iCIMS solutions</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Develop an Account Based marketing strategy and program for target customers, working with sales and customer success on joint account planning and with the demand generation team on crafting campaigns.</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Collaborate closely with Demand Generation team to repurpose existing prospect-facing campaigns for customer audiences and improve Lead Scoring program</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Partner with Studio to create customized content for product-specific upsell and cross-sell campaigns</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Work with events team on iCIMS annual conference and field events that drive sales in our customer base, including C-suite engagement events such as executive roundtables and dinners</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">See opportunities where thought leadership content can be used to connect with decision-makers and drive leads for SDRs to contact</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Identify key metrics that show what success in Customer growth looks like on an ongoing basis and work with Marketing Operations to pull data and create dashboards</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Engage with legacy and champion customers to understand what they like about existing products, what gaps their Talent organizations have, and what products could be helpful to them in the future</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Leverage existing channels (social media, Community, customer newsletter) to share expansion-related content (e.g., blogs, product infographics) with existing customers (e.g., the healthcare industry Community group)</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Partner with Product Adoption, Advocacy and Retention marketers to see where we can support each other’s work and tag-team certain customers</span></li></ul> <br><strong>Qualifications</strong><br><br><ul><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Bachelor’s degree in related field or equivalent experience</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">7+ years of related experience in campaign management / demand generation / account based marketing</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">3+ years management experience leading and growing a marketing team preferred</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Proven successful marketing experience in planning, developing, executing, and measuring marketing campaigns for B2B tech/SaaS products</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Experience leading campaigns end to end, with knowledge of audience, brand, thought leadership, targeting and segmentation strategies, campaign analysis, messaging and positioning, creative, content development and the marketing mix across the buyer’s journey,</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Strong analytical skills, data driven, and obsessed with achieving set goals and return on investment</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Ability to understand what motivates buyers and translate that into content and campaigns</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Experience influencing cross-functionally and at all levels to deliver on business goals</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Standout interpersonal skills with outstanding ability to collaborate constructively and cross-functionally</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Track record of optimally prioritizing and leading multiple projects simultaneously</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Experience using Salesforce, Marketo, Demandbase, Tableau, and other ABM tools</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Ability to work effectively within a fast-paced, constantly evolving environment that is experiencing high growth</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">A self-starter who takes the initiative, someone who can proactively identify issues/opportunities and recommend solutions</span></li></ul> <br><strong>EEO Statement</strong><br><br><p style=\\"margin: 0px;\\"><span style=\\"color: #000000;\\"><span style=\\"font-size: 12pt; font-family: Arial, sans-serif; border: 1pt none windowtext; padding: 0in;\\">iCIMS is a place where everyone belongs.</span><span style=\\"font-size: 12pt; font-family: Arial, sans-serif;\\"> We celebrate diversity and are committed to creating an inclusive environment for all employees. Our approach helps us to build a winning team that represents a variety of backgrounds, perspectives, and abilities. So, regardless of how your diversity expresses itself, you can find a home here at iCIMS. <span style=\\"border: none windowtext 1.0pt; padding: 0in;\\"> </span></span></span></p><p style=\\"margin: 0px;\\"><span style=\\"font-size: 12pt; font-family: Arial, sans-serif; color: #000000; border: 1pt none windowtext; padding: 0in;\\"> </span></p><p style=\\"margin: 0px;\\"><span style=\\"font-size: 12pt; font-family: Arial, sans-serif; color: #000000; border: 1pt none windowtext; padding: 0in;\\">We are proud to be an equal opportunity and affirmative action employer. We prohibit discrimination and harassment of any kind based on race, color, religion, national origin, sex (including pregnancy), sexual orientation, gender identity, gender expression, age, veteran status, genetic information, disability, or other applicable legally protected characteristics.</span><span style=\\"font-size: 12.0pt; font-family: 'Arial',sans-serif; color: black;\\"> <span style=\\"border: none windowtext 1.0pt; padding: 0in;\\"><span style=\\"color: #000000;\\">If you would like to request an accommodation due to a disability, please contact us at</span> </span></span><span style=\\"font-size: 12.0pt; font-family: 'Times New Roman',serif; color: black;\\"><a href=\\"mailto:careers@icims.com\\" target=\\"_blank\\" rel=\\"noopener\\"><span style=\\"font-family: 'Arial',sans-serif; border: none windowtext 1.0pt; padding: 0in;\\">careers@icims.com</span></a></span><span style=\\"font-size: 12.0pt; font-family: 'Arial',sans-serif; color: black; border: none windowtext 1.0pt; padding: 0in;\\">.</span><span style=\\"font-size: 12.0pt; font-family: 'Verdana',sans-serif; color: black; border: none windowtext 1.0pt; padding: 0in;\\"> </span><span style=\\"font-size: 12.0pt; font-family: 'Verdana',sans-serif; color: black;\\"> </span></p> <br><strong>Compensation and Benefits</strong><br><br><p style=\\"background: white;\\"><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\" class=\\"contentpasted0\\"><span style=\\"color: black;\\">The target total compensation for this role is $100,000-110,000. Compensation will be based upon experience.</span></span></p><p style=\\"background: white; font-variant: revert; font-stretch: revert; font-size: revert; line-height: revert; font-feature-settings: revert; font-kerning: revert; font-optical-sizing: revert; font-palette: revert; font-synthesis: revert; font-variation-settings: revert; forced-color-adjust: revert; text-orientation: revert; text-rendering: revert; writing-mode: revert; zoom: revert; accent-color: revert; place-content: revert; place-items: revert; place-self: revert; alignment-baseline: revert; animation: revert; app-region: revert; appearance: revert; aspect-ratio: revert; backdrop-filter: revert; backface-visibility: revert; background-attachment: revert; background-blend-mode: revert; background-clip: revert; background-image: revert; background-origin: revert; background-position: revert; background-repeat: revert; background-size: revert; baseline-shift: revert; block-size: revert; border-block: revert; border: revert; border-radius: revert; border-collapse: revert; border-end-end-radius: revert; border-end-start-radius: revert; border-inline: revert; border-start-end-radius: revert; border-start-start-radius: revert; inset: revert; box-shadow: revert; box-sizing: revert; break-after: revert; break-before: revert; break-inside: revert; buffered-rendering: revert; caption-side: revert; caret-color: revert; clear: revert; clip-path: revert; clip-rule: revert; color-interpolation: revert; color-interpolation-filters: revert; color-rendering: revert; color-scheme: revert; columns: revert; column-fill: revert; gap: revert; column-rule: revert; column-span: revert; contain: revert; contain-intrinsic-block-size: revert; contain-intrinsic-size: revert; contain-intrinsic-inline-size: revert; content: revert; content-visibility: revert; counter-increment: revert; counter-reset: revert; counter-set: revert; cursor: revert; cx: revert; cy: revert; d: revert; display: revert; dominant-baseline: revert; empty-cells: revert; fill: revert; fill-opacity: revert; fill-rule: revert; flex: revert; flex-flow: revert; float: revert; flood-color: revert; flood-opacity: revert; grid: revert; grid-area: revert; height: revert; hyphens: revert; image-orientation: revert; image-rendering: revert; inline-size: revert; inset-block: revert; inset-inline: revert; isolation: revert; lighting-color: revert; line-break: revert; list-style: revert; margin-block: revert; margin: revert; margin-inline: revert; marker: revert; mask: revert; mask-type: revert; max-block-size: revert; max-height: revert; max-inline-size: revert; max-width: revert; min-block-size: revert; min-height: revert; min-inline-size: revert; min-width: revert; mix-blend-mode: revert; object-fit: revert; object-position: revert; object-view-box: revert; offset: revert; opacity: revert; order: revert; outline: revert; outline-offset: revert; overflow-anchor: revert; overflow-clip-margin: revert; overflow-wrap: revert; overflow: revert; overscroll-behavior-block: revert; overscroll-behavior-inline: revert; overscroll-behavior: revert; padding-block: revert; padding: revert; padding-inline: revert; page-orientation: revert; paint-order: revert; perspective: revert; perspective-origin: revert; pointer-events: revert; quotes: revert; r: revert; resize: revert; rotate: revert; ruby-position: revert; rx: revert; ry: revert; scale: revert; scroll-behavior: revert; scroll-margin-block: revert; scroll-margin: revert; scroll-margin-inline: revert; scroll-padding-block: revert; scroll-padding: revert; scroll-padding-inline: revert; scroll-snap-align: revert; scroll-snap-stop: revert; scroll-snap-type: revert; scrollbar-gutter: revert; shape-image-threshold: revert; shape-margin: revert; shape-outside: revert; shape-rendering: revert; size: revert; speak: revert; stop-color: revert; stop-opacity: revert; stroke: revert; stroke-dasharray: revert; stroke-dashoffset: revert; stroke-linecap: revert; stroke-linejoin: revert; stroke-miterlimit: revert; stroke-opacity: revert; stroke-width: revert; tab-size: revert; table-layout: revert; text-align-last: revert; text-anchor: revert; text-combine-upright: revert; text-decoration-skip-ink: revert; text-emphasis: revert; text-emphasis-position: revert; text-overflow: revert; text-shadow: revert; text-size-adjust: revert; text-underline-offset: revert; text-underline-position: revert; touch-action: revert; transform: revert; transform-box: revert; transform-origin: revert; transform-style: revert; transition: revert; translate: revert; user-select: revert; vector-effect: revert; vertical-align: revert; visibility: revert; border-spacing: revert; width: revert; will-change: revert; word-break: revert; x: revert; y: revert; z-index: revert; clip: revert; filter: revert;\\"><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\"><span style=\\"text-decoration-line: revert; font-style: revert; font-weight: revert; caret-color: revert;\\"><span class=\\"contentpasted2\\"><span style=\\"color: black; background: white;\\">Competitive health and wellness benefits include medical, dental, vision, 401(k), dependent care, short term and long term disability, life and AD&D insurance, </span></span></span><span style=\\"text-decoration-line: revert; font-variant-ligatures: normal; font-variant-caps: normal;\\"><span style=\\"color: black;\\">bonding and parental leave,</span><span class=\\"contentpasted2\\"><span style=\\"text-decoration-line: revert; font-style: revert; font-weight: revert; font-variant-ligatures: revert; font-variant-caps: revert; caret-color: revert;\\"> mindfulness resources, </span></span>an open vacation policy, sick days, paid holidays, <span class=\\"contentpasted2\\"><span style=\\"text-decoration-line: revert; font-style: revert; font-weight: revert; font-variant-ligatures: revert; font-variant-caps: revert;\\">quiet hours each workday, and tuition reimbursement. Benefits and eligibility may vary by location, role, and tenure. </span></span></span><span style=\\"text-decoration-line: revert; font-style: revert; font-weight: revert; font-variant-ligatures: revert; font-variant-caps: revert; caret-color: revert;\\"><span class=\\"contentpasted4\\"><span style=\\"color: black;\\"> </span></span></span><span style=\\"font-variant-ligatures: revert; font-variant-caps: revert; caret-color: revert; background-color: rgba(0, 0, 0, 0);\\"><span class=\\"contentpasted4\\"><span style=\\"color: black;\\">Learn more here: </span></span></span><span style=\\"font-variant-ligatures: revert; font-variant-caps: revert; caret-color: revert;\\"><span class=\\"contentpasted4\\"><span style=\\"color: #333333;\\"><a href=\\"https://careers.icims.com/benefits\\" target=\\"_blank\\" rel=\\"noopener\\"><span style=\\"color: black;\\"><span style=\\"background-color: rgba(0, 0, 0, 0);\\">https://careers.icims.com/benefit</span>s</span></a></span></span></span></span></p>","qualifications":"<ul><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Bachelor’s degree in related field or equivalent experience</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">7+ years of related experience in campaign management / demand generation / account based marketing</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">3+ years management experience leading and growing a marketing team preferred</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Proven successful marketing experience in planning, developing, executing, and measuring marketing campaigns for B2B tech/SaaS products</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Experience leading campaigns end to end, with knowledge of audience, brand, thought leadership, targeting and segmentation strategies, campaign analysis, messaging and positioning, creative, content development and the marketing mix across the buyer’s journey,</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Strong analytical skills, data driven, and obsessed with achieving set goals and return on investment</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Ability to understand what motivates buyers and translate that into content and campaigns</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Experience influencing cross-functionally and at all levels to deliver on business goals</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Standout interpersonal skills with outstanding ability to collaborate constructively and cross-functionally</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Track record of optimally prioritizing and leading multiple projects simultaneously</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Experience using Salesforce, Marketo, Demandbase, Tableau, and other ABM tools</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Ability to work effectively within a fast-paced, constantly evolving environment that is experiencing high growth</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">A self-starter who takes the initiative, someone who can proactively identify issues/opportunities and recommend solutions</span></li></ul>","responsibilities":"<ul><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Work cross-functionally with Sales, SDRs, Demand Generation, Customer Success and Marketing Operations to identify and implement upsell and cross-sell opportunities with existing customer base</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Use whitespace analysis, intent data and predictive modeling to target customers that may have a propensity to buy talent acquisition solutions</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Work with Customer Marketing colleagues to understand which customer decision-makers are in our database and how to develop strategies and programs to drive awareness and inquiries about iCIMS solutions</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Develop an Account Based marketing strategy and program for target customers, working with sales and customer success on joint account planning and with the demand generation team on crafting campaigns.</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Collaborate closely with Demand Generation team to repurpose existing prospect-facing campaigns for customer audiences and improve Lead Scoring program</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Partner with Studio to create customized content for product-specific upsell and cross-sell campaigns</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Work with events team on iCIMS annual conference and field events that drive sales in our customer base, including C-suite engagement events such as executive roundtables and dinners</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">See opportunities where thought leadership content can be used to connect with decision-makers and drive leads for SDRs to contact</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Identify key metrics that show what success in Customer growth looks like on an ongoing basis and work with Marketing Operations to pull data and create dashboards</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Engage with legacy and champion customers to understand what they like about existing products, what gaps their Talent organizations have, and what products could be helpful to them in the future</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Leverage existing channels (social media, Community, customer newsletter) to share expansion-related content (e.g., blogs, product infographics) with existing customers (e.g., the healthcare industry Community group)</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Partner with Product Adoption, Advocacy and Retention marketers to see where we can support each other’s work and tag-team certain customers</span></li></ul>","clientName":"careers-home","locations":"Holmdel, New Jersey"},"jdSettings":{"options":{"metadata":{"options":{"enabled":false,"data":[]},"categories":{"enabled":true},"locations":{"enabled":true},"req_id":{"enabled":true},"placement":"top"},"video":{"enabled":false,"placement":"above_description"},"displayFields":{"fieldOrder":["locations","categories","employment_type","tags2","req_id"],"fields":[{"item":"locations","token":"JOB_DESCRIPTION.LOCATION","ariaLabel":"JOB_DESCRIPTION.LOCATION_ARIA_LABEL","fieldType":"location"},{"item":"categories","token":"JOB_DESCRIPTION.CATEGORIES","ariaLabel":"JOB_DESCRIPTION.CATEGORIES_ARIA_LABEL","objectArrayKey":"name"},{"item":"tags2","token":"JOB_DESCRIPTION.TAGS2","ariaLabel":"JOB_DESCRIPTION.TAGS2_ARIA_LABEL"},{"item":"employment_type","token":"JOB_DESCRIPTION_EMPLOYMENT_TYPE","type":"dynamic","filterParam":"employmentType","tokenValueMapping":{"FULL_TIME":"JOBS.FILTER_EMPLOYMENT_TYPE.FULL_TIME","TEMPORARY":"JOBS.FILTER_EMPLOYMENT_TYPE.INTERN","PART_TIME":"JOBS.FILTER_EMPLOYMENT_TYPE.PART_TIME","CONTRACTOR":"JOBS.FILTER_EMPLOYMENT_TYPE.CONTRACTOR"}},{"item":"req_id","token":"JOB_DESCRIPTION.REQ_ID","ariaLabel":"JOB_DESCRIPTION.REQ_ID_ARIA_LABEL"}]}}},"sectionOrder":["description"],"getReferredEnabled":false,"addThisDisabled":true,"externalTrackifEnabled":false,"jibeTrackifEnabled":false,"brandName":"careers-home","globalSearchEnabled":true,"jobLangData":[{"code":"en-us","name":"English (US)"}],"postingLanguage":{"code":"en-us","name":"English (US)"},"referrals":{"enabled":true,"recruit":true},"seoMetaData":{"clientName":"careers-home","data":{"slug":"4506","category":[" Marketing"],"full_location":"Holmdel, New Jersey","short_location":"Holmdel, New Jersey","language":"en-us","languages":["en-us"],"client_code":"customer0","req_id":"4506","title":"Sr. Customer Growth Program Manager","description":"<strong>Job Overview</strong><br><br><p style=\\"margin: 0px;\\"><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">The Sr. Customer Growth Program Manager is a key member of our Customer Marketing team, responsible for driving efforts for upsell, cross-sell and other expansion opportunities. This motivated, self-starter has a passion for understanding customers and implementing programs to penetrate accounts with additional capabilities that create customer value. This position works in close collaboration with the go-to-market teams to increase pipeline and bookings and to impact retention. This role reports to the Sr. Director, Events.</span></p> <br><strong>About Us</strong><br><br><p style=\\"margin: 0px;\\"><span style=\\"font-size: 12pt; font-family: Arial, sans-serif; color: #000000;\\">When you join iCIMS, you join the team helping global companies transform business and the world through the power of talent. Our customers do amazing things: design rocket ships, create vaccines, deliver consumer goods globally, overnight, with a smile. As the Talent Cloud company, we empower these organizations to attract, engage, hire, and advance the right talent. We’re passionate about helping companies build a diverse, winning workforce and about building our home team. We're dedicated to fostering an inclusive, purpose-driven, and innovative work environment where everyone belongs!</span></p> <br><strong>Responsibilities</strong><br><br><ul><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Work cross-functionally with Sales, SDRs, Demand Generation, Customer Success and Marketing Operations to identify and implement upsell and cross-sell opportunities with existing customer base</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Use whitespace analysis, intent data and predictive modeling to target customers that may have a propensity to buy talent acquisition solutions</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Work with Customer Marketing colleagues to understand which customer decision-makers are in our database and how to develop strategies and programs to drive awareness and inquiries about iCIMS solutions</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Develop an Account Based marketing strategy and program for target customers, working with sales and customer success on joint account planning and with the demand generation team on crafting campaigns.</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Collaborate closely with Demand Generation team to repurpose existing prospect-facing campaigns for customer audiences and improve Lead Scoring program</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Partner with Studio to create customized content for product-specific upsell and cross-sell campaigns</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Work with events team on iCIMS annual conference and field events that drive sales in our customer base, including C-suite engagement events such as executive roundtables and dinners</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">See opportunities where thought leadership content can be used to connect with decision-makers and drive leads for SDRs to contact</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Identify key metrics that show what success in Customer growth looks like on an ongoing basis and work with Marketing Operations to pull data and create dashboards</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Engage with legacy and champion customers to understand what they like about existing products, what gaps their Talent organizations have, and what products could be helpful to them in the future</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Leverage existing channels (social media, Community, customer newsletter) to share expansion-related content (e.g., blogs, product infographics) with existing customers (e.g., the healthcare industry Community group)</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Partner with Product Adoption, Advocacy and Retention marketers to see where we can support each other’s work and tag-team certain customers</span></li></ul> <br><strong>Qualifications</strong><br><br><ul><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Bachelor’s degree in related field or equivalent experience</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">7+ years of related experience in campaign management / demand generation / account based marketing</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">3+ years management experience leading and growing a marketing team preferred</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Proven successful marketing experience in planning, developing, executing, and measuring marketing campaigns for B2B tech/SaaS products</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Experience leading campaigns end to end, with knowledge of audience, brand, thought leadership, targeting and segmentation strategies, campaign analysis, messaging and positioning, creative, content development and the marketing mix across the buyer’s journey,</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Strong analytical skills, data driven, and obsessed with achieving set goals and return on investment</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Ability to understand what motivates buyers and translate that into content and campaigns</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Experience influencing cross-functionally and at all levels to deliver on business goals</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Standout interpersonal skills with outstanding ability to collaborate constructively and cross-functionally</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Track record of optimally prioritizing and leading multiple projects simultaneously</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Experience using Salesforce, Marketo, Demandbase, Tableau, and other ABM tools</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Ability to work effectively within a fast-paced, constantly evolving environment that is experiencing high growth</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">A self-starter who takes the initiative, someone who can proactively identify issues/opportunities and recommend solutions</span></li></ul> <br><strong>EEO Statement</strong><br><br><p style=\\"margin: 0px;\\"><span style=\\"color: #000000;\\"><span style=\\"font-size: 12pt; font-family: Arial, sans-serif; border: 1pt none windowtext; padding: 0in;\\">iCIMS is a place where everyone belongs.</span><span style=\\"font-size: 12pt; font-family: Arial, sans-serif;\\"> We celebrate diversity and are committed to creating an inclusive environment for all employees. Our approach helps us to build a winning team that represents a variety of backgrounds, perspectives, and abilities. So, regardless of how your diversity expresses itself, you can find a home here at iCIMS. <span style=\\"border: none windowtext 1.0pt; padding: 0in;\\"> </span></span></span></p><p style=\\"margin: 0px;\\"><span style=\\"font-size: 12pt; font-family: Arial, sans-serif; color: #000000; border: 1pt none windowtext; padding: 0in;\\"> </span></p><p style=\\"margin: 0px;\\"><span style=\\"font-size: 12pt; font-family: Arial, sans-serif; color: #000000; border: 1pt none windowtext; padding: 0in;\\">We are proud to be an equal opportunity and affirmative action employer. We prohibit discrimination and harassment of any kind based on race, color, religion, national origin, sex (including pregnancy), sexual orientation, gender identity, gender expression, age, veteran status, genetic information, disability, or other applicable legally protected characteristics.</span><span style=\\"font-size: 12.0pt; font-family: 'Arial',sans-serif; color: black;\\"> <span style=\\"border: none windowtext 1.0pt; padding: 0in;\\"><span style=\\"color: #000000;\\">If you would like to request an accommodation due to a disability, please contact us at</span> </span></span><span style=\\"font-size: 12.0pt; font-family: 'Times New Roman',serif; color: black;\\"><a href=\\"mailto:careers@icims.com\\" target=\\"_blank\\" rel=\\"noopener\\"><span style=\\"font-family: 'Arial',sans-serif; border: none windowtext 1.0pt; padding: 0in;\\">careers@icims.com</span></a></span><span style=\\"font-size: 12.0pt; font-family: 'Arial',sans-serif; color: black; border: none windowtext 1.0pt; padding: 0in;\\">.</span><span style=\\"font-size: 12.0pt; font-family: 'Verdana',sans-serif; color: black; border: none windowtext 1.0pt; padding: 0in;\\"> </span><span style=\\"font-size: 12.0pt; font-family: 'Verdana',sans-serif; color: black;\\"> </span></p> <br><strong>Compensation and Benefits</strong><br><br><p style=\\"background: white;\\"><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\" class=\\"contentpasted0\\"><span style=\\"color: black;\\">The target total compensation for this role is $100,000-110,000. Compensation will be based upon experience.</span></span></p><p style=\\"background: white; font-variant: revert; font-stretch: revert; font-size: revert; line-height: revert; font-feature-settings: revert; font-kerning: revert; font-optical-sizing: revert; font-palette: revert; font-synthesis: revert; font-variation-settings: revert; forced-color-adjust: revert; text-orientation: revert; text-rendering: revert; writing-mode: revert; zoom: revert; accent-color: revert; place-content: revert; place-items: revert; place-self: revert; alignment-baseline: revert; animation: revert; app-region: revert; appearance: revert; aspect-ratio: revert; backdrop-filter: revert; backface-visibility: revert; background-attachment: revert; background-blend-mode: revert; background-clip: revert; background-image: revert; background-origin: revert; background-position: revert; background-repeat: revert; background-size: revert; baseline-shift: revert; block-size: revert; border-block: revert; border: revert; border-radius: revert; border-collapse: revert; border-end-end-radius: revert; border-end-start-radius: revert; border-inline: revert; border-start-end-radius: revert; border-start-start-radius: revert; inset: revert; box-shadow: revert; box-sizing: revert; break-after: revert; break-before: revert; break-inside: revert; buffered-rendering: revert; caption-side: revert; caret-color: revert; clear: revert; clip-path: revert; clip-rule: revert; color-interpolation: revert; color-interpolation-filters: revert; color-rendering: revert; color-scheme: revert; columns: revert; column-fill: revert; gap: revert; column-rule: revert; column-span: revert; contain: revert; contain-intrinsic-block-size: revert; contain-intrinsic-size: revert; contain-intrinsic-inline-size: revert; content: revert; content-visibility: revert; counter-increment: revert; counter-reset: revert; counter-set: revert; cursor: revert; cx: revert; cy: revert; d: revert; display: revert; dominant-baseline: revert; empty-cells: revert; fill: revert; fill-opacity: revert; fill-rule: revert; flex: revert; flex-flow: revert; float: revert; flood-color: revert; flood-opacity: revert; grid: revert; grid-area: revert; height: revert; hyphens: revert; image-orientation: revert; image-rendering: revert; inline-size: revert; inset-block: revert; inset-inline: revert; isolation: revert; lighting-color: revert; line-break: revert; list-style: revert; margin-block: revert; margin: revert; margin-inline: revert; marker: revert; mask: revert; mask-type: revert; max-block-size: revert; max-height: revert; max-inline-size: revert; max-width: revert; min-block-size: revert; min-height: revert; min-inline-size: revert; min-width: revert; mix-blend-mode: revert; object-fit: revert; object-position: revert; object-view-box: revert; offset: revert; opacity: revert; order: revert; outline: revert; outline-offset: revert; overflow-anchor: revert; overflow-clip-margin: revert; overflow-wrap: revert; overflow: revert; overscroll-behavior-block: revert; overscroll-behavior-inline: revert; overscroll-behavior: revert; padding-block: revert; padding: revert; padding-inline: revert; page-orientation: revert; paint-order: revert; perspective: revert; perspective-origin: revert; pointer-events: revert; quotes: revert; r: revert; resize: revert; rotate: revert; ruby-position: revert; rx: revert; ry: revert; scale: revert; scroll-behavior: revert; scroll-margin-block: revert; scroll-margin: revert; scroll-margin-inline: revert; scroll-padding-block: revert; scroll-padding: revert; scroll-padding-inline: revert; scroll-snap-align: revert; scroll-snap-stop: revert; scroll-snap-type: revert; scrollbar-gutter: revert; shape-image-threshold: revert; shape-margin: revert; shape-outside: revert; shape-rendering: revert; size: revert; speak: revert; stop-color: revert; stop-opacity: revert; stroke: revert; stroke-dasharray: revert; stroke-dashoffset: revert; stroke-linecap: revert; stroke-linejoin: revert; stroke-miterlimit: revert; stroke-opacity: revert; stroke-width: revert; tab-size: revert; table-layout: revert; text-align-last: revert; text-anchor: revert; text-combine-upright: revert; text-decoration-skip-ink: revert; text-emphasis: revert; text-emphasis-position: revert; text-overflow: revert; text-shadow: revert; text-size-adjust: revert; text-underline-offset: revert; text-underline-position: revert; touch-action: revert; transform: revert; transform-box: revert; transform-origin: revert; transform-style: revert; transition: revert; translate: revert; user-select: revert; vector-effect: revert; vertical-align: revert; visibility: revert; border-spacing: revert; width: revert; will-change: revert; word-break: revert; x: revert; y: revert; z-index: revert; clip: revert; filter: revert;\\"><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\"><span style=\\"text-decoration-line: revert; font-style: revert; font-weight: revert; caret-color: revert;\\"><span class=\\"contentpasted2\\"><span style=\\"color: black; background: white;\\">Competitive health and wellness benefits include medical, dental, vision, 401(k), dependent care, short term and long term disability, life and AD&D insurance, </span></span></span><span style=\\"text-decoration-line: revert; font-variant-ligatures: normal; font-variant-caps: normal;\\"><span style=\\"color: black;\\">bonding and parental leave,</span><span class=\\"contentpasted2\\"><span style=\\"text-decoration-line: revert; font-style: revert; font-weight: revert; font-variant-ligatures: revert; font-variant-caps: revert; caret-color: revert;\\"> mindfulness resources, </span></span>an open vacation policy, sick days, paid holidays, <span class=\\"contentpasted2\\"><span style=\\"text-decoration-line: revert; font-style: revert; font-weight: revert; font-variant-ligatures: revert; font-variant-caps: revert;\\">quiet hours each workday, and tuition reimbursement. Benefits and eligibility may vary by location, role, and tenure. </span></span></span><span style=\\"text-decoration-line: revert; font-style: revert; font-weight: revert; font-variant-ligatures: revert; font-variant-caps: revert; caret-color: revert;\\"><span class=\\"contentpasted4\\"><span style=\\"color: black;\\"> </span></span></span><span style=\\"font-variant-ligatures: revert; font-variant-caps: revert; caret-color: revert; background-color: rgba(0, 0, 0, 0);\\"><span class=\\"contentpasted4\\"><span style=\\"color: black;\\">Learn more here: </span></span></span><span style=\\"font-variant-ligatures: revert; font-variant-caps: revert; caret-color: revert;\\"><span class=\\"contentpasted4\\"><span style=\\"color: #333333;\\"><a href=\\"https://careers.icims.com/benefits\\" target=\\"_blank\\" rel=\\"noopener\\"><span style=\\"color: black;\\"><span style=\\"background-color: rgba(0, 0, 0, 0);\\">https://careers.icims.com/benefit</span>s</span></a></span></span></span></span></p>","location_name":"iCIMS","street_address":"101 Crawfords Corner Road\\nBLDG 3","city":"Holmdel","state":"New Jersey","country":"United States","country_code":"US","location_type":"LAT_LNG","latitude":40.34511,"longitude":-74.18403,"additional_locations":[],"categories":[{"name":"Marketing"}],"tags2":["Hybrid (Remote / On Site)"],"department":"","promotion_value":0,"benefits":[],"employment_type":"FULL_TIME","qualifications":"<ul><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Bachelor’s degree in related field or equivalent experience</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">7+ years of related experience in campaign management / demand generation / account based marketing</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">3+ years management experience leading and growing a marketing team preferred</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Proven successful marketing experience in planning, developing, executing, and measuring marketing campaigns for B2B tech/SaaS products</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Experience leading campaigns end to end, with knowledge of audience, brand, thought leadership, targeting and segmentation strategies, campaign analysis, messaging and positioning, creative, content development and the marketing mix across the buyer’s journey,</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Strong analytical skills, data driven, and obsessed with achieving set goals and return on investment</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Ability to understand what motivates buyers and translate that into content and campaigns</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Experience influencing cross-functionally and at all levels to deliver on business goals</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Standout interpersonal skills with outstanding ability to collaborate constructively and cross-functionally</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Track record of optimally prioritizing and leading multiple projects simultaneously</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Experience using Salesforce, Marketo, Demandbase, Tableau, and other ABM tools</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Ability to work effectively within a fast-paced, constantly evolving environment that is experiencing high growth</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">A self-starter who takes the initiative, someone who can proactively identify issues/opportunities and recommend solutions</span></li></ul>","hiring_organization":"iCIMS Talent Acquisition","hiring_organization_logo":"https://cms.jibecdn.com/prod/customer0/assets/LP-HEADER-NAV_LOGO-en-us-1658387307482.png","responsibilities":"<ul><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Work cross-functionally with Sales, SDRs, Demand Generation, Customer Success and Marketing Operations to identify and implement upsell and cross-sell opportunities with existing customer base</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Use whitespace analysis, intent data and predictive modeling to target customers that may have a propensity to buy talent acquisition solutions</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Work with Customer Marketing colleagues to understand which customer decision-makers are in our database and how to develop strategies and programs to drive awareness and inquiries about iCIMS solutions</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Develop an Account Based marketing strategy and program for target customers, working with sales and customer success on joint account planning and with the demand generation team on crafting campaigns.</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Collaborate closely with Demand Generation team to repurpose existing prospect-facing campaigns for customer audiences and improve Lead Scoring program</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Partner with Studio to create customized content for product-specific upsell and cross-sell campaigns</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Work with events team on iCIMS annual conference and field events that drive sales in our customer base, including C-suite engagement events such as executive roundtables and dinners</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">See opportunities where thought leadership content can be used to connect with decision-makers and drive leads for SDRs to contact</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Identify key metrics that show what success in Customer growth looks like on an ongoing basis and work with Marketing Operations to pull data and create dashboards</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Engage with legacy and champion customers to understand what they like about existing products, what gaps their Talent organizations have, and what products could be helpful to them in the future</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Leverage existing channels (social media, Community, customer newsletter) to share expansion-related content (e.g., blogs, product infographics) with existing customers (e.g., the healthcare industry Community group)</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Partner with Product Adoption, Advocacy and Retention marketers to see where we can support each other’s work and tag-team certain customers</span></li></ul>","posted_date":"2023-08-24T18:06:00+0000","apply_url":"https://careers-customer0.icims.com/jobs/4506/login","internal":false,"searchable":true,"active":true,"applyable":true,"li_easy_applyable":true,"ats_code":"icims","hiring_flow_name":"iCIMS ATS Hiring Flow","meta_data":{"openingjobs":{"openingJobId":"000042faef848d9c195fa5e1964ec56fc74e"},"icims":{"revision_int":3,"uuid":"f64b8c9c-bfd9-4b38-bdcb-3e441fcc5850","primary_posted_site_object":{"datePosted":"2023-08-24T18:06:00+0000","site":"careers-customer0","siteId":"c1298ed6-f8d5-4e92-8afb-1859c395d702","tenantId":"12326","siteType":"ATTRACT"},"date_updated":"2023-09-12T17:30:30Z","config_keys":{"portal.id":"17","ccc.attract.portal.url":"https://careers.icims.com","icims.external.xml.feeds":"icims.indeed.xml.enabled,icims.resume-library.xml.enabled,icims.direct-employers.xml.enabled,icims.monster.xml.enabled,icims.adzuna.xml.enabled,icims.careerbuilder.xml.enabled,icims.ziprecruiter.xml.enabled,icims.craigslist.xml.enabled,icims.itjobscafe.xml.enabled,icims.recruitnet.xml.enabled,icims.upward.xml.enabled,icims.jobbio.xml.enabled,icims.propellum.xml.enabled,icims.snagajob.xml.enabled,icims.inhersight.xml.enabled,icims.pallet-labs.xml.enabled,icims.qkly.xml.enabled,icims.cv-library.xml.enabled,icims.linkedin.xml.enabled,icims.zippia.xml.enabled,icims.puck.xml.enabled","icims.company.facebook.url":"https://www.facebook.com/iCIMS","jobposting.external.company.name":"iCIMS Talent Acquisition","icims.config.web.indeed.easy.apply":"0"},"jps_is_public":true},"elasticsearch":{"es_created":false},"ats_job_hash":"3d388c5a977f6239beb1da354e1d4282","googlejobs":{"jobName":"projects/helpful-passage-853/tenants/cb22eb5b-7e00-0000-0000-007edad744d3/jobs/100689316688077510"},"import_id":"477d0566-550f-4951-a7a4-d8a30b760b4f","redirectOnApply":true,"questionservice":{"id":"28343774"},"import_source":"ImporterService","client_code":"customer0"},"update_date":"2023-09-12T21:12:46+0000","create_date":"2023-08-24T18:07:26+0000"},"formattedData":{"categories":"Marketing","location":"Holmdel, New Jersey","title":"Sr. Customer Growth Program Manager","seo_title":["Marketing","Holmdel%2C+New+Jersey","Sr.+Customer+Growth+Program+Manager"],"description":"<strong>Job Overview</strong><br><br><p style=\\"margin: 0px;\\"><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">The Sr. Customer Growth Program Manager is a key member of our Customer Marketing team, responsible for driving efforts for upsell, cross-sell and other expansion opportunities. This motivated, self-starter has a passion for understanding customers and implementing programs to penetrate accounts with additional capabilities that create customer value. This position works in close collaboration with the go-to-market teams to increase pipeline and bookings and to impact retention. This role reports to the Sr. Director, Events.</span></p> <br><strong>About Us</strong><br><br><p style=\\"margin: 0px;\\"><span style=\\"font-size: 12pt; font-family: Arial, sans-serif; color: #000000;\\">When you join iCIMS, you join the team helping global companies transform business and the world through the power of talent. Our customers do amazing things: design rocket ships, create vaccines, deliver consumer goods globally, overnight, with a smile. As the Talent Cloud company, we empower these organizations to attract, engage, hire, and advance the right talent. We’re passionate about helping companies build a diverse, winning workforce and about building our home team. We're dedicated to fostering an inclusive, purpose-driven, and innovative work environment where everyone belongs!</span></p> <br><strong>Responsibilities</strong><br><br><ul><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Work cross-functionally with Sales, SDRs, Demand Generation, Customer Success and Marketing Operations to identify and implement upsell and cross-sell opportunities with existing customer base</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Use whitespace analysis, intent data and predictive modeling to target customers that may have a propensity to buy talent acquisition solutions</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Work with Customer Marketing colleagues to understand which customer decision-makers are in our database and how to develop strategies and programs to drive awareness and inquiries about iCIMS solutions</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Develop an Account Based marketing strategy and program for target customers, working with sales and customer success on joint account planning and with the demand generation team on crafting campaigns.</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Collaborate closely with Demand Generation team to repurpose existing prospect-facing campaigns for customer audiences and improve Lead Scoring program</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Partner with Studio to create customized content for product-specific upsell and cross-sell campaigns</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Work with events team on iCIMS annual conference and field events that drive sales in our customer base, including C-suite engagement events such as executive roundtables and dinners</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">See opportunities where thought leadership content can be used to connect with decision-makers and drive leads for SDRs to contact</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Identify key metrics that show what success in Customer growth looks like on an ongoing basis and work with Marketing Operations to pull data and create dashboards</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Engage with legacy and champion customers to understand what they like about existing products, what gaps their Talent organizations have, and what products could be helpful to them in the future</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Leverage existing channels (social media, Community, customer newsletter) to share expansion-related content (e.g., blogs, product infographics) with existing customers (e.g., the healthcare industry Community group)</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Partner with Product Adoption, Advocacy and Retention marketers to see where we can support each other’s work and tag-team certain customers</span></li></ul> <br><strong>Qualifications</strong><br><br><ul><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Bachelor’s degree in related field or equivalent experience</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">7+ years of related experience in campaign management / demand generation / account based marketing</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">3+ years management experience leading and growing a marketing team preferred</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Proven successful marketing experience in planning, developing, executing, and measuring marketing campaigns for B2B tech/SaaS products</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Experience leading campaigns end to end, with knowledge of audience, brand, thought leadership, targeting and segmentation strategies, campaign analysis, messaging and positioning, creative, content development and the marketing mix across the buyer’s journey,</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Strong analytical skills, data driven, and obsessed with achieving set goals and return on investment</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Ability to understand what motivates buyers and translate that into content and campaigns</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Experience influencing cross-functionally and at all levels to deliver on business goals</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Standout interpersonal skills with outstanding ability to collaborate constructively and cross-functionally</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Track record of optimally prioritizing and leading multiple projects simultaneously</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Experience using Salesforce, Marketo, Demandbase, Tableau, and other ABM tools</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Ability to work effectively within a fast-paced, constantly evolving environment that is experiencing high growth</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">A self-starter who takes the initiative, someone who can proactively identify issues/opportunities and recommend solutions</span></li></ul> <br><strong>EEO Statement</strong><br><br><p style=\\"margin: 0px;\\"><span style=\\"color: #000000;\\"><span style=\\"font-size: 12pt; font-family: Arial, sans-serif; border: 1pt none windowtext; padding: 0in;\\">iCIMS is a place where everyone belongs.</span><span style=\\"font-size: 12pt; font-family: Arial, sans-serif;\\"> We celebrate diversity and are committed to creating an inclusive environment for all employees. Our approach helps us to build a winning team that represents a variety of backgrounds, perspectives, and abilities. So, regardless of how your diversity expresses itself, you can find a home here at iCIMS. <span style=\\"border: none windowtext 1.0pt; padding: 0in;\\"> </span></span></span></p><p style=\\"margin: 0px;\\"><span style=\\"font-size: 12pt; font-family: Arial, sans-serif; color: #000000; border: 1pt none windowtext; padding: 0in;\\"> </span></p><p style=\\"margin: 0px;\\"><span style=\\"font-size: 12pt; font-family: Arial, sans-serif; color: #000000; border: 1pt none windowtext; padding: 0in;\\">We are proud to be an equal opportunity and affirmative action employer. We prohibit discrimination and harassment of any kind based on race, color, religion, national origin, sex (including pregnancy), sexual orientation, gender identity, gender expression, age, veteran status, genetic information, disability, or other applicable legally protected characteristics.</span><span style=\\"font-size: 12.0pt; font-family: 'Arial',sans-serif; color: black;\\"> <span style=\\"border: none windowtext 1.0pt; padding: 0in;\\"><span style=\\"color: #000000;\\">If you would like to request an accommodation due to a disability, please contact us at</span> </span></span><span style=\\"font-size: 12.0pt; font-family: 'Times New Roman',serif; color: black;\\"><a href=\\"mailto:careers@icims.com\\" target=\\"_blank\\" rel=\\"noopener\\"><span style=\\"font-family: 'Arial',sans-serif; border: none windowtext 1.0pt; padding: 0in;\\">careers@icims.com</span></a></span><span style=\\"font-size: 12.0pt; font-family: 'Arial',sans-serif; color: black; border: none windowtext 1.0pt; padding: 0in;\\">.</span><span style=\\"font-size: 12.0pt; font-family: 'Verdana',sans-serif; color: black; border: none windowtext 1.0pt; padding: 0in;\\"> </span><span style=\\"font-size: 12.0pt; font-family: 'Verdana',sans-serif; color: black;\\"> </span></p> <br><strong>Compensation and Benefits</strong><br><br><p style=\\"background: white;\\"><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\" class=\\"contentpasted0\\"><span style=\\"color: black;\\">The target total compensation for this role is $100,000-110,000. Compensation will be based upon experience.</span></span></p><p style=\\"background: white; font-variant: revert; font-stretch: revert; font-size: revert; line-height: revert; font-feature-settings: revert; font-kerning: revert; font-optical-sizing: revert; font-palette: revert; font-synthesis: revert; font-variation-settings: revert; forced-color-adjust: revert; text-orientation: revert; text-rendering: revert; writing-mode: revert; zoom: revert; accent-color: revert; place-content: revert; place-items: revert; place-self: revert; alignment-baseline: revert; animation: revert; app-region: revert; appearance: revert; aspect-ratio: revert; backdrop-filter: revert; backface-visibility: revert; background-attachment: revert; background-blend-mode: revert; background-clip: revert; background-image: revert; background-origin: revert; background-position: revert; background-repeat: revert; background-size: revert; baseline-shift: revert; block-size: revert; border-block: revert; border: revert; border-radius: revert; border-collapse: revert; border-end-end-radius: revert; border-end-start-radius: revert; border-inline: revert; border-start-end-radius: revert; border-start-start-radius: revert; inset: revert; box-shadow: revert; box-sizing: revert; break-after: revert; break-before: revert; break-inside: revert; buffered-rendering: revert; caption-side: revert; caret-color: revert; clear: revert; clip-path: revert; clip-rule: revert; color-interpolation: revert; color-interpolation-filters: revert; color-rendering: revert; color-scheme: revert; columns: revert; column-fill: revert; gap: revert; column-rule: revert; column-span: revert; contain: revert; contain-intrinsic-block-size: revert; contain-intrinsic-size: revert; contain-intrinsic-inline-size: revert; content: revert; content-visibility: revert; counter-increment: revert; counter-reset: revert; counter-set: revert; cursor: revert; cx: revert; cy: revert; d: revert; display: revert; dominant-baseline: revert; empty-cells: revert; fill: revert; fill-opacity: revert; fill-rule: revert; flex: revert; flex-flow: revert; float: revert; flood-color: revert; flood-opacity: revert; grid: revert; grid-area: revert; height: revert; hyphens: revert; image-orientation: revert; image-rendering: revert; inline-size: revert; inset-block: revert; inset-inline: revert; isolation: revert; lighting-color: revert; line-break: revert; list-style: revert; margin-block: revert; margin: revert; margin-inline: revert; marker: revert; mask: revert; mask-type: revert; max-block-size: revert; max-height: revert; max-inline-size: revert; max-width: revert; min-block-size: revert; min-height: revert; min-inline-size: revert; min-width: revert; mix-blend-mode: revert; object-fit: revert; object-position: revert; object-view-box: revert; offset: revert; opacity: revert; order: revert; outline: revert; outline-offset: revert; overflow-anchor: revert; overflow-clip-margin: revert; overflow-wrap: revert; overflow: revert; overscroll-behavior-block: revert; overscroll-behavior-inline: revert; overscroll-behavior: revert; padding-block: revert; padding: revert; padding-inline: revert; page-orientation: revert; paint-order: revert; perspective: revert; perspective-origin: revert; pointer-events: revert; quotes: revert; r: revert; resize: revert; rotate: revert; ruby-position: revert; rx: revert; ry: revert; scale: revert; scroll-behavior: revert; scroll-margin-block: revert; scroll-margin: revert; scroll-margin-inline: revert; scroll-padding-block: revert; scroll-padding: revert; scroll-padding-inline: revert; scroll-snap-align: revert; scroll-snap-stop: revert; scroll-snap-type: revert; scrollbar-gutter: revert; shape-image-threshold: revert; shape-margin: revert; shape-outside: revert; shape-rendering: revert; size: revert; speak: revert; stop-color: revert; stop-opacity: revert; stroke: revert; stroke-dasharray: revert; stroke-dashoffset: revert; stroke-linecap: revert; stroke-linejoin: revert; stroke-miterlimit: revert; stroke-opacity: revert; stroke-width: revert; tab-size: revert; table-layout: revert; text-align-last: revert; text-anchor: revert; text-combine-upright: revert; text-decoration-skip-ink: revert; text-emphasis: revert; text-emphasis-position: revert; text-overflow: revert; text-shadow: revert; text-size-adjust: revert; text-underline-offset: revert; text-underline-position: revert; touch-action: revert; transform: revert; transform-box: revert; transform-origin: revert; transform-style: revert; transition: revert; translate: revert; user-select: revert; vector-effect: revert; vertical-align: revert; visibility: revert; border-spacing: revert; width: revert; will-change: revert; word-break: revert; x: revert; y: revert; z-index: revert; clip: revert; filter: revert;\\"><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\"><span style=\\"text-decoration-line: revert; font-style: revert; font-weight: revert; caret-color: revert;\\"><span class=\\"contentpasted2\\"><span style=\\"color: black; background: white;\\">Competitive health and wellness benefits include medical, dental, vision, 401(k), dependent care, short term and long term disability, life and AD&D insurance, </span></span></span><span style=\\"text-decoration-line: revert; font-variant-ligatures: normal; font-variant-caps: normal;\\"><span style=\\"color: black;\\">bonding and parental leave,</span><span class=\\"contentpasted2\\"><span style=\\"text-decoration-line: revert; font-style: revert; font-weight: revert; font-variant-ligatures: revert; font-variant-caps: revert; caret-color: revert;\\"> mindfulness resources, </span></span>an open vacation policy, sick days, paid holidays, <span class=\\"contentpasted2\\"><span style=\\"text-decoration-line: revert; font-style: revert; font-weight: revert; font-variant-ligatures: revert; font-variant-caps: revert;\\">quiet hours each workday, and tuition reimbursement. Benefits and eligibility may vary by location, role, and tenure. </span></span></span><span style=\\"text-decoration-line: revert; font-style: revert; font-weight: revert; font-variant-ligatures: revert; font-variant-caps: revert; caret-color: revert;\\"><span class=\\"contentpasted4\\"><span style=\\"color: black;\\"> </span></span></span><span style=\\"font-variant-ligatures: revert; font-variant-caps: revert; caret-color: revert; background-color: rgba(0, 0, 0, 0);\\"><span class=\\"contentpasted4\\"><span style=\\"color: black;\\">Learn more here: </span></span></span><span style=\\"font-variant-ligatures: revert; font-variant-caps: revert; caret-color: revert;\\"><span class=\\"contentpasted4\\"><span style=\\"color: #333333;\\"><a href=\\"https://careers.icims.com/benefits\\" target=\\"_blank\\" rel=\\"noopener\\"><span style=\\"color: black;\\"><span style=\\"background-color: rgba(0, 0, 0, 0);\\">https://careers.icims.com/benefit</span>s</span></a></span></span></span></span></p>","qualifications":"<ul><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Bachelor’s degree in related field or equivalent experience</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">7+ years of related experience in campaign management / demand generation / account based marketing</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">3+ years management experience leading and growing a marketing team preferred</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Proven successful marketing experience in planning, developing, executing, and measuring marketing campaigns for B2B tech/SaaS products</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Experience leading campaigns end to end, with knowledge of audience, brand, thought leadership, targeting and segmentation strategies, campaign analysis, messaging and positioning, creative, content development and the marketing mix across the buyer’s journey,</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Strong analytical skills, data driven, and obsessed with achieving set goals and return on investment</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Ability to understand what motivates buyers and translate that into content and campaigns</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Experience influencing cross-functionally and at all levels to deliver on business goals</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Standout interpersonal skills with outstanding ability to collaborate constructively and cross-functionally</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Track record of optimally prioritizing and leading multiple projects simultaneously</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Experience using Salesforce, Marketo, Demandbase, Tableau, and other ABM tools</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Ability to work effectively within a fast-paced, constantly evolving environment that is experiencing high growth</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">A self-starter who takes the initiative, someone who can proactively identify issues/opportunities and recommend solutions</span></li></ul>","responsibilities":"<ul><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Work cross-functionally with Sales, SDRs, Demand Generation, Customer Success and Marketing Operations to identify and implement upsell and cross-sell opportunities with existing customer base</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Use whitespace analysis, intent data and predictive modeling to target customers that may have a propensity to buy talent acquisition solutions</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Work with Customer Marketing colleagues to understand which customer decision-makers are in our database and how to develop strategies and programs to drive awareness and inquiries about iCIMS solutions</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Develop an Account Based marketing strategy and program for target customers, working with sales and customer success on joint account planning and with the demand generation team on crafting campaigns.</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Collaborate closely with Demand Generation team to repurpose existing prospect-facing campaigns for customer audiences and improve Lead Scoring program</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Partner with Studio to create customized content for product-specific upsell and cross-sell campaigns</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Work with events team on iCIMS annual conference and field events that drive sales in our customer base, including C-suite engagement events such as executive roundtables and dinners</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">See opportunities where thought leadership content can be used to connect with decision-makers and drive leads for SDRs to contact</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Identify key metrics that show what success in Customer growth looks like on an ongoing basis and work with Marketing Operations to pull data and create dashboards</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Engage with legacy and champion customers to understand what they like about existing products, what gaps their Talent organizations have, and what products could be helpful to them in the future</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; font-size: 12pt;\\">Leverage existing channels (social media, Community, customer newsletter) to share expansion-related content (e.g., blogs, product infographics) with existing customers (e.g., the healthcare industry Community group)</span></li><li><span style=\\"font-family: arial, helvetica, sans-serif; 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The Sr. Customer Growth Program Manager is a key member of our Customer Marketing team, responsible for driving efforts for upsell, cross-sell and other expansion opportunities. This motivated, self-starter has a passion for understanding customers and implementing programs to penetrate accounts with additional capabilities that create customer value. This position works in close collaboration with the go-to-market teams to increase pipeline and bookings and to impact retention. This role reports to the Sr. Director, Events.
About Us
When you join iCIMS, you join the team helping global companies transform business and the world through the power of talent. Our customers do amazing things: design rocket ships, create vaccines, deliver consumer goods globally, overnight, with a smile. As the Talent Cloud company, we empower these organizations to attract, engage, hire, and advance the right talent. We’re passionate about helping companies build a diverse, winning workforce and about building our home team. We're dedicated to fostering an inclusive, purpose-driven, and innovative work environment where everyone belongs!
Responsibilities
Work cross-functionally with Sales, SDRs, Demand Generation, Customer Success and Marketing Operations to identify and implement upsell and cross-sell opportunities with existing customer base
Use whitespace analysis, intent data and predictive modeling to target customers that may have a propensity to buy talent acquisition solutions
Work with Customer Marketing colleagues to understand which customer decision-makers are in our database and how to develop strategies and programs to drive awareness and inquiries about iCIMS solutions
Develop an Account Based marketing strategy and program for target customers, working with sales and customer success on joint account planning and with the demand generation team on crafting campaigns.
Collaborate closely with Demand Generation team to repurpose existing prospect-facing campaigns for customer audiences and improve Lead Scoring program
Partner with Studio to create customized content for product-specific upsell and cross-sell campaigns
Work with events team on iCIMS annual conference and field events that drive sales in our customer base, including C-suite engagement events such as executive roundtables and dinners
See opportunities where thought leadership content can be used to connect with decision-makers and drive leads for SDRs to contact
Identify key metrics that show what success in Customer growth looks like on an ongoing basis and work with Marketing Operations to pull data and create dashboards
Engage with legacy and champion customers to understand what they like about existing products, what gaps their Talent organizations have, and what products could be helpful to them in the future
Leverage existing channels (social media, Community, customer newsletter) to share expansion-related content (e.g., blogs, product infographics) with existing customers (e.g., the healthcare industry Community group)
Partner with Product Adoption, Advocacy and Retention marketers to see where we can support each other’s work and tag-team certain customers
Qualifications
Bachelor’s degree in related field or equivalent experience
7+ years of related experience in campaign management / demand generation / account based marketing
3+ years management experience leading and growing a marketing team preferred
Proven successful marketing experience in planning, developing, executing, and measuring marketing campaigns for B2B tech/SaaS products
Experience leading campaigns end to end, with knowledge of audience, brand, thought leadership, targeting and segmentation strategies, campaign analysis, messaging and positioning, creative, content development and the marketing mix across the buyer’s journey,
Strong analytical skills, data driven, and obsessed with achieving set goals and return on investment
Ability to understand what motivates buyers and translate that into content and campaigns
Experience influencing cross-functionally and at all levels to deliver on business goals
Standout interpersonal skills with outstanding ability to collaborate constructively and cross-functionally
Track record of optimally prioritizing and leading multiple projects simultaneously
Experience using Salesforce, Marketo, Demandbase, Tableau, and other ABM tools
Ability to work effectively within a fast-paced, constantly evolving environment that is experiencing high growth
A self-starter who takes the initiative, someone who can proactively identify issues/opportunities and recommend solutions
EEO Statement
iCIMS is a place where everyone belongs. We celebrate diversity and are committed to creating an inclusive environment for all employees. Our approach helps us to build a winning team that represents a variety of backgrounds, perspectives, and abilities. So, regardless of how your diversity expresses itself, you can find a home here at iCIMS.
We are proud to be an equal opportunity and affirmative action employer. We prohibit discrimination and harassment of any kind based on race, color, religion, national origin, sex (including pregnancy), sexual orientation, gender identity, gender expression, age, veteran status, genetic information, disability, or other applicable legally protected characteristics.If you would like to request an accommodation due to a disability, please contact us atcareers@icims.com.
Compensation and Benefits
The target total compensation for this role is $100,000-110,000. Compensation will be based upon experience.
Competitive health and wellness benefits include medical, dental, vision, 401(k), dependent care, short term and long term disability, life and AD&D insurance, bonding and parental leave, mindfulness resources, an open vacation policy, sick days, paid holidays, quiet hours each workday, and tuition reimbursement. Benefits and eligibility may vary by location, role, and tenure. Learn more here: https://careers.icims.com/benefits
Cookies are used on this site to assist in continually improving the candidate experience and all the interaction data we store of our visitors is anonymous.
Learn more about your rights on our Privacy Policy page.
We use cookies to provide website functionality and to analyze our traffic. If we have detected an opt-out preference signal then it will be honored. For more information, please see our Cookie Notice.
Your Opt Out Preference Signal is Honored
Privacy Preference Center
When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. A description of the cookie types is provided below each category heading. Click on the button next to each category heading to change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.
iCIMS Cookie Notice
Manage Consent Preferences
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Always Active
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Targeting Cookies
These cookies may be set through our Websites by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other websites. They store uniquely identifying information about your browser and device. If you do not allow these cookies, you will experience less targeted advertising.