Sr. Customer Growth Program Manager



Job Description

Job Overview

The Sr. Customer Growth Program Manager is a key member of our Customer Marketing team, responsible for driving efforts for upsell, cross-sell and other expansion opportunities. This motivated, self-starter has a passion for understanding customers and implementing programs to penetrate accounts with additional capabilities that create customer value. This position works in close collaboration with the go-to-market teams to increase pipeline and bookings and to impact retention. This role reports to the Sr. Director, Events.

About Us

When you join iCIMS, you join the team helping global companies transform business and the world through the power of talent. Our customers do amazing things: design rocket ships, create vaccines, deliver consumer goods globally, overnight, with a smile. As the Talent Cloud company, we empower these organizations to attract, engage, hire, and advance the right talent. We’re passionate about helping companies build a diverse, winning workforce and about building our home team. We're dedicated to fostering an inclusive, purpose-driven, and innovative work environment where everyone belongs!


  • Work cross-functionally with Sales, SDRs, Demand Generation, Customer Success and Marketing Operations to identify and implement upsell and cross-sell opportunities with existing customer base
  • Use whitespace analysis, intent data and predictive modeling to target customers that may have a propensity to buy talent acquisition solutions
  • Work with Customer Marketing colleagues to understand which customer decision-makers are in our database and how to develop strategies and programs to drive awareness and inquiries about iCIMS solutions
  • Develop an Account Based marketing strategy and program for target customers, working with sales and customer success on joint account planning and with the demand generation team on crafting campaigns.
  • Collaborate closely with Demand Generation team to repurpose existing prospect-facing campaigns for customer audiences and improve Lead Scoring program
  • Partner with Studio to create customized content for product-specific upsell and cross-sell campaigns
  • Work with events team on iCIMS annual conference and field events that drive sales in our customer base, including C-suite engagement events such as executive roundtables and dinners
  • See opportunities where thought leadership content can be used to connect with decision-makers and drive leads for SDRs to contact
  • Identify key metrics that show what success in Customer growth looks like on an ongoing basis and work with Marketing Operations to pull data and create dashboards
  • Engage with legacy and champion customers to understand what they like about existing products, what gaps their Talent organizations have, and what products could be helpful to them in the future
  • Leverage existing channels (social media, Community, customer newsletter) to share expansion-related content (e.g., blogs, product infographics) with existing customers (e.g., the healthcare industry Community group)
  • Partner with Product Adoption, Advocacy and Retention marketers to see where we can support each other’s work and tag-team certain customers


  • Bachelor’s degree in related field or equivalent experience
  • 7+ years of related experience in campaign management / demand generation / account based marketing
  • 3+ years management experience leading and growing a marketing team preferred
  • Proven successful marketing experience in planning, developing, executing, and measuring marketing campaigns for B2B tech/SaaS products
  • Experience leading campaigns end to end, with knowledge of audience, brand, thought leadership, targeting and segmentation strategies, campaign analysis, messaging and positioning, creative, content development and the marketing mix across the buyer’s journey,
  • Strong analytical skills, data driven, and obsessed with achieving set goals and return on investment
  • Ability to understand what motivates buyers and translate that into content and campaigns
  • Experience influencing cross-functionally and at all levels to deliver on business goals
  • Standout interpersonal skills with outstanding ability to collaborate constructively and cross-functionally
  • Track record of optimally prioritizing and leading multiple projects simultaneously
  • Experience using Salesforce, Marketo, Demandbase, Tableau, and other ABM tools
  • Ability to work effectively within a fast-paced, constantly evolving environment that is experiencing high growth
  • A self-starter who takes the initiative, someone who can proactively identify issues/opportunities and recommend solutions

EEO Statement

iCIMS is a place where everyone belongs.  We celebrate diversity and are committed to creating an inclusive environment for all employees. Our approach helps us to build a winning team that represents a variety of backgrounds, perspectives, and abilities. So, regardless of how your diversity expresses itself, you can find a home here at iCIMS.   


We are proud to be an equal opportunity and affirmative action employer. We prohibit discrimination and harassment of any kind based on race, color, religion, national origin, sex (including pregnancy), sexual orientation, gender identity, gender expression, age, veteran status, genetic information, disability, or other applicable legally protected characteristics. If you would like to request an accommodation due to a disability, please contact us at   

Compensation and Benefits

The target total compensation for this role is $100,000-110,000. Compensation will be based upon experience.

Competitive health and wellness benefits include medical, dental, vision, 401(k), dependent care, short term and long term disability, life and AD&D insurance, bonding and parental leave, mindfulness resources, an open vacation policy, sick days, paid holidays, quiet hours each workday, and tuition reimbursement. Benefits and eligibility may vary by location, role, and tenure.  Learn more here: