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Blog & Social Marketing Manager - Poka

IFS

IFS

Marketing & Communications
Colombo, Sri Lanka
Posted on Thursday, April 11, 2024

Company Description

IFS is a billion-dollar revenue company with 6000+ employees on all continents. Our leading AI technology is the backbone of our award-winning enterprise software solutions, enabling our customers to be their best when it really matters–at the Moment of Service™. Our commitment to internal AI adoption has allowed us to stay at the forefront of technological advancements, ensuring our colleagues can unlock their creativity and productivity, and our solutions are always cutting-edge.

At IFS, we’re flexible, we’re innovative, and we’re focused not only on how we can engage with our customers but on how we can make a real change and have a worldwide impact. We help solve some of society’s greatest challenges, fostering a better future through our agility, collaboration, and trust.

We celebrate diversity and understand our responsibility to reflect the diverse world we work in. We are committed to promoting an inclusive workforce that fully represents the many different cultures, backgrounds, and viewpoints of our customers, our partners, and our communities. As a truly international company serving people from around the globe, we realize that our success is tantamount to the respect we have for those different points of view.

By joining our team, you will have the opportunity to be part of a global, diverse environment; you will be joining a winning team with a commitment to sustainability; and a company where we get things done so that you can make a positive impact on the world.

We’re looking for innovative and original thinkers to work in an environment where you can #MakeYourMoment so that we can help others make theirs. With the power of our AI-driven solutions, we empower our team to change the status quo and make a real difference.

If you want to change the status quo, we’ll help you make your moment. Join Team Purple. Join IFS.

Job Description

About Poka

Poka is an innovative app designed for manufacturing companies that empower frontline workers to learn continuously, solve problems and collaborate in support of continuous improvement. Imagine a combination of Facebook and YouTube designed for factory workers. Say goodbye to paper, make way for tablets!

Poka has become a catalyst for digital transformation and manufacturing leaders such as Nestlé, Bosch, Kraft and Danone trust us with their transition to Industry 4.0.

Poka was acquired by IFS on June 20, 2023.

We are looking for an experienced B2B content contributor to plan, produce, and promote content for Poka’s blog and social media channels. This critical role will contribute to departmental and company objectives by aligning content production with SEO strategy, and by ensuring quality engagement with our brand and content. The ideal candidate possesses excellent English writing skills with a firm grasp of value-based messaging and how to create content that addresses audience needs across the buyer journey.

Responsibilities:

  • Create 4 blogs per month in support of marketing programs and SEO efforts.
  • Together with the Content Marketing Manager, build and manage a content strategy and editorial calendar aligned with SEO plan and departmental priorities.
  • Create and execute a social media strategy that includes a minimum of 3 posts per week with the goal of growing our audience and engagement.
  • Collaborate with internal Poka subject matter experts to build content and establish our thought leadership position in the market.
  • Create and follow a comprehensive, repeatable content project plan that ensures quality and results.
  • Identify and collaborate with external influencers to maximize coverage and awareness.
  • Monitor and report on content analytics and KPIs to deliver insights that help shape sales and marketing strategy.
  • Work with external designers and agencies in support of content projects.

Qualifications

  • BA/BS degree or equivalent working experience.
  • 5+ years’ experience in a similar role i.e. content marketing, product marketing public relations, or corporate communications.
  • An editorial mindset that understands how to create content based on audience needs (aligned with personas and stages of buyer journey).
  • Past experience building online audiences.
  • Skilled in creating, editing, and promoting written and visual content.
  • Ability to manage multiple projects and juggle priorities.
  • Ideal candidate will have B2B SaaS experience.
  • Bilingual (French) is a plus.
  • SEO experience a plus.
  • Video content experience a plus.

Additional Information

IFS FACT

IFS develops and delivers enterprise software for customers around the world who manufacture and distribute goods, maintain assets, and manage service-focused operations. The industry expertise of our people and solutions, together with commitment to our customers, has made us a recognized leader and the most recommended supplier in our sector. Our team of 6,000+ employees supports more than 10,000 customers worldwide from a network of local offices and through our growing ecosystem of partners. For more information, visit: IFS.com