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Marketing Operations Specialist - APJMEA



Marketing & Communications, Operations
Colombo, Sri Lanka
Posted on Friday, April 19, 2024

Company Description

IFS is a billion-dollar revenue company with 6000+ employees on all continents. Our leading AI technology is the backbone of our award-winning enterprise software solutions, enabling our customers to be their best when it really matters–at the Moment of Service™. Our commitment to internal AI adoption has allowed us to stay at the forefront of technological advancements, ensuring our colleagues can unlock their creativity and productivity, and our solutions are always cutting-edge.

At IFS, we’re flexible, we’re innovative, and we’re focused not only on how we can engage with our customers but on how we can make a real change and have a worldwide impact. We help solve some of society’s greatest challenges, fostering a better future through our agility, collaboration, and trust.

We celebrate diversity and understand our responsibility to reflect the diverse world we work in. We are committed to promoting an inclusive workforce that fully represents the many different cultures, backgrounds, and viewpoints of our customers, our partners, and our communities. As a truly international company serving people from around the globe, we realize that our success is tantamount to the respect we have for those different points of view.

By joining our team, you will have the opportunity to be part of a global, diverse environment; you will be joining a winning team with a commitment to sustainability; and a company where we get things done so that you can make a positive impact on the world.

We’re looking for innovative and original thinkers to work in an environment where you can #MakeYourMoment so that we can help others make theirs. With the power of our AI-driven solutions, we empower our team to change the status quo and make a real difference.

If you want to change the status quo, we’ll help you make your moment. Join Team Purple. Join IFS.

Job Description

We are seeking a detail-oriented and proactive Marketing Operations Specialist to join our dynamic team to support the APJMEA region. As a key member of the marketing operations team, you will play a crucial role in data processing and accuracy ensuring the effectiveness of our lead management processes.

CRM Data Cleaning & Enrichment:

  • Responsible for maintaining accurate and up-to-date account data within the CRM system.
  • Identify and rectify duplicate records, incomplete information, and data inconsistencies.
  • Collaborate with cross-functional teams to ensure data quality and integrity.
  • Enhance existing customer profiles by adding relevant information, add accounts and contacts as needed.
  • Research and gather additional data (such as company size, industry, job titles) to enrich customer records.
  • Leverage external data sources and tools provided to supplement CRM data

Lead Management:

  • Manage the entire lead lifecycle, from acquisition to conversion.
  • Qualify leads based on predefined criteria and route them to the appropriate business development or sales representatives.
  • Monitor lead progress, track interactions, and check lead status in the CRM system.
  • Build relationship with all stakeholders to ensure and ensure prompt lead follow up


  • Generate and provide weekly reports on lead progression.
  • Collaborate with cross-functional teams to analyze and communicate insights derived from the reports.
  • Support the sales and marketing teams through keen insights into exception reporting.
  • Work with third party products to gather account intent and provide regular reports to business development or sales representatives

Lead Upload through Marketo:

  • Upload and manage leads obtained from various sources (events, 3rd party vendors etc.) into Marketo.
  • Ensure data accuracy during lead import and maintain data hygiene and GDPR compliance


  • Bachelor’s Degree in marketing, sales operations, business administration, or equivalent job-related experience.
  • 3+ years of proven software marketing or project management experience in a high-tech environment
  • Experience in sales operations or sales support is highly beneficial
  • Advanced Excel skills for reporting, querying and analysing
  • Experience using a CRM or contact management application
  • Need to possess critical thinking and analytical skills and an exceptional attention to detail
  • Ability to continually reset priorities and be flexible to rapidly changing market demands/conditions
  • Enthusiastic and self-motivated, and passionate about data
  • Proficient in using marketing automation tools like Marketo.