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Marketing Manager - ASEAN and Indirect Markets



Marketing & Communications
Posted on Thursday, May 16, 2024

Company Description

IFS is a billion-dollar revenue company with 6000+ employees on all continents. We deliver award winning enterprise software solutions through the use of embedded digital innovation and a single cloud-based platform to help businesses be their best when it really matters–at the Moment of Service™.

At IFS, we're flexible, we're innovative, and we're focused not only on how we can engage with our customers but on how we can make a real change and have a worldwide impact. We help solve some of society's greatest challenges, fostering a better future through our agility, collaboration, and trust.

We celebrate diversity and accept that there are so many different perspectives in this world. As a truly international company serving people from around the globe, we realize that our success is tantamount to the respect we have for those different points of view.

By joining our team, you will have the opportunity to be part of a global, diverse environment; you will be joining a winning team with a commitment to sustainability; and a company where we get things done so that you can make a positive impact on the world.

We're looking for innovative and original thinkers to work in an environment where you can #MakeYourMoment so that we can help others make theirs.

If you want to change the status quo, we'll help you make your moment. Join Team Purple. Join IFS.

Job Description

The role provides you with an opportunity to flex your creative muscle and put real-life solutions in place to make an instant business impact. It is a hands-on role where you will generate ideas as well as execute them. You will utilize your innate curiosity and test your resilience, focused on but not limited to:

  • Planning & Execution: Plan and execute marketing strategies aligned with market units goals and objectives.
  • Brand: Build brand awareness, manage corporate identity, and oversee brand management in the market units.
  • Demand Generation: Generate leads through various channels, including events, campaigns, digital, social media, partner collaboration.
  • PR: Proactively manage PR efforts to generate positive media coverage, including customer wins, partner signings, executive visits, and any central press releases relevant to region.
  • Market insights: Provide local research and marketing intelligence to enhance sales.
  • Localisation: Where needed manage localisation of any relevant campaigns or marketing collateral. Localize and execute global and regional marketing campaigns as necessary.
  • Digital: Manage digital platforms, and campaigns, including social media and search engine marketing.
  • Budgeting: Manage the marketing budget and prepare monthly forecast reports based on actuals and upcoming plans.
  • Data: Analyse campaign results and provide post-event/campaign analysis and reporting.
  • Manage the CRM system in a timely manner for lead management and list collation.



  • 6+ years proven success in a similar role within an enterprise software sales organization, selling across Enterprise Resource Planning, Enterprise Asset Management, Field Service Management.
  • Demonstrated experience on building and maintaining up to date marketing plan, including budget, costs and run the necessary forecasting activities.
  • Strong experience in install base marketing activities.
  • Strong experience in net new Name marketing activities,
  • Be a partner for the business and come with suggestions, recommendations, be force of proposition to support or refine the GTM.
  • Strong experience using IFS CRM solution, Canva/Photoshop/Illustrator, InDesign, DemandBase, PowerBI.
  • Experience in covering several markets (countries) with different business cultures and across different time zones.
  • Experience in navigating a matrix organization to leverage direction and support required.
  • Strong problem-solving skills.
  • Ability to multi-task and work under pressure, meet deadlines.
  • Skilled relationship builder with exceptional polish; team player with demonstrated ability to influence and partner with internal and external stakeholdersGood presentation skills and ability to interact with internal/external customers.
  • Ability to act with tact and discretion and a sense of humor. Be resourceful and reliable in the identification of solutions and handling of complex situations.
  • Excellent verbal and written communication skills with business level command of English.

Additional Information

We are an equal opportunity employer and value diversity at our company.