Company Description

IFS is a billion-dollar revenue company with 7000+ employees on all continents. Our leading AI technology is the backbone of our award-winning enterprise software solutions, enabling our customers to be their best when it really matters–at the Moment of Service™. Our commitment to internal AI adoption has allowed us to stay at the forefront of technological advancements, ensuring our colleagues can unlock their creativity and productivity, and our solutions are always cutting-edge.

At IFS, we’re flexible, we’re innovative, and we’re focused not only on how we can engage with our customers but on how we can make a real change and have a worldwide impact. We help solve some of society’s greatest challenges, fostering a better future through our agility, collaboration, and trust.

We celebrate diversity and understand our responsibility to reflect the diverse world we work in. We are committed to promoting an inclusive workforce that fully represents the many different cultures, backgrounds, and viewpoints of our customers, our partners, and our communities. As a truly international company serving people from around the globe, we realize that our success is tantamount to the respect we have for those different points of view.

By joining our team, you will have the opportunity to be part of a global, diverse environment; you will be joining a winning team with a commitment to sustainability; and a company where we get things done so that you can make a positive impact on the world.

We’re looking for innovative and original thinkers to work in an environment where you can #MakeYourMoment so that we can help others make theirs. With the power of our AI-driven solutions, we empower our team to change the status quo and make a real difference.

If you want to change the status quo, we’ll help you make your moment. Join Team Purple. Join IFS.

Job Description

The Paid Advertising Specialist is responsible for planning, executing, and optimising targeted advertising campaigns across platforms such as LinkedIn Ads, Google Ads, and other digital channels to drive high-quality leads to maximize ROI. You will work with in-house specialist, local and regional marketers and our agency partners implementing account-based marketing (ABM) practices, deliver and measure paid advertising.

Tasks include but are not limited to:

• Plan, launch, and optimise paid LinkedIn campaigns tailored to B2B lead generation goals, including Sponsored Content, Message Ads, Lead Gen Forms, and Conversation Ads.
• Develop and refine audience strategies using first-party data, account lists, job titles, company sizes, industries, and intent-based signals.
• Manage LinkedIn tracking capabilities including Insight Tag, conversion tracking, and integration with CRM systems such as HubSpot and/or Marketo.
• Collaborate with agency partners to execute international campaigns aligned to ABM strategies, targeting global regions including North America, Europe, and LATAM.
• Optimise campaigns to achieve objectives (leads, conversions, MQLs), through A/B testing, creative iteration, and data analysis.
• Provide recommendations to regional marketers on budget allocation, channel selection, and campaign enhancements.
• Analyse campaign performance and generate clear, insightful reports for key stakeholders, using tools like Google Analytics, LinkedIn Campaign Manager, and BI dashboards.
• Manage campaign budgets and bidding strategies to maximise ROI and efficiency (CPA, CPL, CTR).
• Align campaign strategy with broader marketing initiatives and business goals.
• Stay up to date on LinkedIn platform developments, new ad formats, and best practices.

Qualifications

Essential skills:

• Minimum 1+ years of hands-on experience running LinkedIn Advertising campaigns for B2B lead generation.
• Proven track record in targeting and engaging international audiences (e.g., North America, Europe, LATAM) through LinkedIn Ads.
• Deep understanding of LinkedIn's advertising ecosystem including audience segmentation, Insight Tag, matched audiences, account targeting, and campaign performance tracking.
• Familiarity with CRM systems (e.g., HubSpot, Salesforce) and their integration with paid campaigns for effective lead management.
• Competency in campaign analysis, UTM strategy, and performance reporting via platforms like Google Analytics, Power BI, and Excel.
• Experience in or exposure to other platforms (e.g., Google Ads, programmatic, DSPs) is advantageous but not required.
• Comfortable working across teams and managing multiple campaigns simultaneously with tools such as Asana, Trello, or Jira.
• Exceptional communication skills in English. Fluency in another European language is a plus.

Preferred Skills:

• Background in the software or tech sector, particularly with enterprise-level solutions.
• Passion for data-driven marketing and continuous optimisation.
• Proactive, solution-oriented mindset with the confidence to challenge assumptions and improve outcomes.
• Familiarity with ethical considerations in digital advertising and the responsible use of marketing technology, including AI.
• Strong attention to detail and ability to work in a fast-paced, dynamic environment.

Additional Information

We embrace flexibility and hybrid work opportunities to support diverse needs and lifestyles, while also valuing inclusive workplace experiences. By fostering a sense of community, we drive innovation, strengthen connections, and nurture belonging. Our commitment ensures you can work in a way that suits you best, while also engaging with colleagues to share ideas and build meaningful relationships.