Director, Alliance Marketing – IGEL Ready Ecosystem Partners

Location: Fort Lauderdale, Florida | Team: Global Marketing | Reports to: VP, Global Marketing

Strategic Planning & Leadership

• Own and execute joint strategic marketing plans with IGEL Ready ecosystem partners, aligned to shared revenue, pipeline, and market expansion goals.

• Develop differentiated value propositions that highlight IGEL’s secure endpoint platform and the joint benefits of partner integrations across digital workspace, cloud, security, and AI-driven solutions.

• Content & Messaging Development

• Drive the content strategy and production of co-branded messaging, solution briefs, sales enablement tools, videos, social content, and customer success stories that elevate IGEL + partner value.

• Ensure all messaging reinforces IGEL’s leadership in secure, managed access to digital workspaces while supporting partner ecosystem priorities.

Demand Generation & Events

• Lead a portfolio of joint demand generation programs including industry events, IGEL Ready partner activations, webinars, solution roundtables, digital campaigns, and initiatives focused on workspace modernization, endpoint security, and AI readiness.

• Provide high-quality program management to ensure initiatives launch on time, on budget, and with measurable impact on pipeline and partner engagement.

Budget, Co-Marketing, & Measurement

• Secure and manage co-marketing investments from IGEL Ready ecosystem partners, ensuring joint programs are co-funded to the greatest extent possible. This role carries direct responsibility for driving partner sponsorships and financial participation in demand generation, events, and content initiatives.

• Oversee program-level budgets, forecasting, ROI analysis, and performance reporting to ensure all co-marketed initiatives deliver measurable impact on awareness, engagement, and pipeline.

• Success in this role will be measured in part by the volume, consistency, and effectiveness of partner co-marketing contributions secured throughout the year.

Brand Visibility & Awareness

• Increase visibility of IGEL + partner solutions through integrated marketing tactics such as social media, advertising, podcasts, public relations, and the development of co-branded assets.

• Align all content with IGEL brand guidelines and IGEL Ready partner marketing requirements.

Cross-Functional Influence & Relationship Building

• Build and maintain strong, strategic relationships with marketing and product teams across IGEL Ready ecosystem partners to identify and execute high-impact co-marketing opportunities.

• Partner closely with IGEL field marketing, channel, product, and sales teams to ensure joint initiatives are orchestrated and executed globally.

• Support partner-related sales kickoffs, enablement events, and ecosystem gatherings.

• Drive IGEL’s inclusion in partner-led go-to-market initiatives—including presence in ecosystem partners’ trade show booths, digital campaigns, solution showcases, field events, and sales enablement programs—to ensure IGEL is prominently represented across the partner ecosystem.

Culture & Leadership

• Uphold IGEL’s culture of integrity, collaboration, and accountability.

• Model professionalism and a customer-first approach across all internal and external engagements.

Experience & Expertise

• 10+ years of integrated B2B marketing experience, preferably within enterprise software, cloud services, cybersecurity, digital workspace solutions, or adjacent technology sectors.

• Extensive experience leading partner or alliance marketing initiatives with major technology ecosystem partners.

• Proven track record designing and executing multi-channel marketing campaigns, events, and digital strategies that drive measurable pipeline and partner engagement.

Leadership & Collaboration

• Demonstrated ability to influence senior stakeholders and C-level executives — internally and within partner organizations — while driving alignment across complex initiatives.

• Experience managing teams or cross-functional working groups; strong skills in goal setting, performance management, and talent development.

Communication & Operational Excellence

• Exceptional executive-level communication skills with the ability to navigate matrixed environments and drive clear, consistent messaging.

• Strategic, adaptable mindset with the ability to operate in a fast-paced, high-growth organization and make sound business decisions.

• Comfortable working in a hybrid or remote environment; willingness to travel for partner and IGEL events as needed.

Professional Standards

• Acts with integrity, professionalism, and personal accountability, contributing to a positive and collaborative IGEL culture.

• Health, dental, vision, and prescription benefits (employee premiums covered by IGEL)
• 11 company-paid holidays per year
• 18-22 days of PTO per year (18 days in year 1, 20 days starting in year 2 and 22 days after 5 years of service)
• Sick time of 10 days per year, with rollover of unused days
• 401(k) plan with 100% company match
• Paid maternity and paternity leave
• Monthly home office allowance
• Remote working opportunities and flexible working times, so you can combine your demanding work with your personal goals
• Employee Assistance Program (EAP) and Financial Wellness tool
• Company-paid life insurance policy, long-term disability (LTD), and short-term disability (STD) coverage
• Wellbeing apps, including Rightway, Headspace and Wellhub
• Training and development opportunities to advance your career
• President’s Club for the highest performing salespeople and overachievers
• An amazing culture powered by a workplace run on trust, empowerment, and feedback with a positive, inspiring working atmosphere
• A highly motivated team that is already looking forward to your support in developing strategies and achieving common goals, together with you!