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Brand Executive - UK

Inspired

Inspired

London, UK
Posted 6+ months ago
Inspired Education is the leading global group of premium schools, with a portfolio of over 100 premium private schools spanning six continents which utilise proven educational practices from every corner of the globe, ensuring over 80,000 students receive a world-class learning experience from Kindergarten to Year 13. In addition, we are delighted to be recognised in the top 10 highest value private companies in the UK by Beauhurst.In over 24 countries, Inspired schools are individually developed and anchored in the vibrant cultures of their respective locations. They collectively form an international family of schools that nurtures each student's academic and personal development in a progressive, dynamic, and innovative learning environment.By joining our award-winning team of over 12,000 employees, you can work in state-of-the-art facilities alongside industry-renowned educators and leaders in some of the world's most desirable locations. We invest heavily in our team members who enjoy industry-leading professional development, exceptional career opportunities, and mobility across our group. ROLE SUMMARY:Reporting to the Brand Marketing Manager, you will be responsible for writing marketing plans for the schools in your region. These will incorporate offline, digital, brand and PR channels. You will work across departments, to help drive enrolment leads to our schools. To be successful in this role you will have experience working as part of a fast-paced marketing team, media buying, and be up to date with the latest marketing trends to deliver best-in-class campaigns. You will have critical thinking skills and experience and be comfortable creating spreadsheets to track and analyse data. We are looking for someone that brings energy and confidence to the business with a proactive approach. KEY RESPONSIBILITIES:
  • Conduct activities to communicate the business value proposition to customers
  • Build and drive the annual marketing plan for each school
  • Provide key data and insights on a weekly/monthly/quarterly basis to the Senior Brand Manager
  • Evaluate the effectiveness of brand campaigns, working collaboratively with planners and brand managers
  • Proactively suggest actions to improve plans and performance based on analysis of data
  • Research and analyse market data to understand the target audience and the best ways to reach them through a variety of media channels
  • Monitor media trends and keep the marketing team up to date on industry innovation.
  • Support schools with their Retention Programs
  • Manage website and digital platform - main contact with HOS for any collateral or website changes
  • Build strong relationships with partners in media and drive a best-in-class approach to OOH and offline media buying
  • Lead and manage budgets across key media channels including offline, PR and brand with KPI & RO
THE IDEAL CANDIDATE WILL HAVE:
  • English: native speaker
  • Minimum of 3 years experience working in a busy marketing team/agency
  • Critical thinking skills - the ability to interpret data and identify actionable insights
  • Advanced level of Microsoft Office tools – especially excel and power point.
  • Proven track record of developing successful marketing plans
  • Data driven decision approach
  • Outstanding organisational skills and excellent attention to detail
  • Ability to conform to strict deadline-oriented projects and works well in fast paced environment
The ideal candidate will be a positive, focused, enthusiastic team player that performs well under pressure, who is receptive to new ideas and direction with a keen interest on future design trends with effective communication and organisation skillsVisit our website for more information, please click here