Digital Marketing Executive
Inspired
Marketing & Communications
London, UK
Posted on Friday, October 13, 2023
Inspired Education is the leading global group of premium schools, with a portfolio of over 100 premium private schools spanning six continents which utilise proven educational practices from every corner of the globe, ensuring over 80,000 students receive a world-class learning experience from Kindergarten to Year 13. In addition, we are delighted to be recognised in the top 10 highest value private companies in the UK by Beauhurst.
In over 24 countries, Inspired schools are individually developed and anchored in the vibrant cultures of their respective locations. They collectively form an international family of schools that nurtures each student's academic and personal development in a progressive, dynamic, and innovative learning environment.
By joining our award-winning team of over 12,000 employees, you can work in state-of-the-art facilities alongside industry-renowned educators and leaders in some of the world's most desirable locations. We invest heavily in our team members who enjoy industry-leading professional development, exceptional career opportunities, and mobility across our group.
ROLE SUMMARY:
Support the Head of Digital and Performance Managers to implement paid search campaigns, in line with a proposed budget and lead target across all channels.
The role of the Digital Executive is to analyse and drive acquisitions across all paid campaigns including social, search and display. You will work with the Head of Digital and Performance Managers to help implement the overarching planning, implementation, and optimisation of Inspired’s owned and paid channels. This includes completing data analysis and providing insights to drive acquisitions at an optimal CPL.
The specialist will also work and interact with appointed agency partners, platform representatives and managers in the team to help execute best in class campaigns.
KEY RESPONSIBILITIES:
PERFORMANCE MARKETING:
In over 24 countries, Inspired schools are individually developed and anchored in the vibrant cultures of their respective locations. They collectively form an international family of schools that nurtures each student's academic and personal development in a progressive, dynamic, and innovative learning environment.
By joining our award-winning team of over 12,000 employees, you can work in state-of-the-art facilities alongside industry-renowned educators and leaders in some of the world's most desirable locations. We invest heavily in our team members who enjoy industry-leading professional development, exceptional career opportunities, and mobility across our group.
ROLE SUMMARY:
Support the Head of Digital and Performance Managers to implement paid search campaigns, in line with a proposed budget and lead target across all channels.
The role of the Digital Executive is to analyse and drive acquisitions across all paid campaigns including social, search and display. You will work with the Head of Digital and Performance Managers to help implement the overarching planning, implementation, and optimisation of Inspired’s owned and paid channels. This includes completing data analysis and providing insights to drive acquisitions at an optimal CPL.
The specialist will also work and interact with appointed agency partners, platform representatives and managers in the team to help execute best in class campaigns.
KEY RESPONSIBILITIES:
PERFORMANCE MARKETING:
- Day to day management of the paid search accounts to drive online leads and maximise CPL
- Work with the Performance Managers to:
- Identify and present new opportunities/areas of growth to exceed leads and the CPL goal
- Actively monitor performance metrics to improve overall paid media effectiveness and deliver optimal CPL
- Provide insight on campaigns and creative performance on a weekly and monthly basis
- Lead campaign management using trello/asana tools and ensure campaigns go live on time
- Develop, launch and manage new campaigns that promote the organisation and brand
- Manage budget pacing relative to goal and that monthly spend within the assigned budget. This includes conducting EOM reconciliation of spend across all channels and schools.
- Keep abreast of best digital marketing practice within the international education sector.
- Assist with finance and invoicing
- Deliver performance reports across all channels
- Support the digital strategy by ensuring the campaign briefing process goes smoothly.
- Ensure campaigns go live on time and the briefing process is as smooth as possible
- Identify best practice processes to improvement efficiencies
- Provide consistent reporting on campaign performance
- Strong agency experience (1-2 years in paid search)
- Highly organised with strong attention to detail, ensuring clarity and accuracy
- Team player and collaborative
- Analytical and data driven thinker
- Strong time-management skills with ability to manage competing priorities
- Ability to work in and foster a positive team environment
- Excellent written and verbal communication skills
- Ability to work in an agile environment
- Excellent critical thinking and analysis skills
- Creativity, flexibility and adaptability
- Confident problem solver
- Professional demeanour