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Senior Social Media Manager



Marketing & Communications
London, UK
Posted on Thursday, May 2, 2024
Inspired Education is the leading global group of premium schools, with a portfolio of over 100 premium private schools spanning six continents which utilise proven educational practices from every corner of the globe, ensuring over 80,000 students receive a world-class learning experience from Kindergarten to Year 13. In addition, we are delighted to be recognised in the top 10 highest value private companies in the UK by Beauhurst.

In over 24 countries, Inspired schools are individually developed and anchored in the vibrant cultures of their respective locations. They collectively form an international family of schools that nurtures each student's academic and personal development in a progressive, dynamic, and innovative learning environment.

By joining our award-winning team of over 12,000 employees, you can work in state-of-the-art facilities alongside industry-renowned educators and leaders in some of the world's most desirable locations. We invest heavily in our team members who enjoy industry-leading professional development, exceptional career opportunities, and mobility across our group.


This is an exciting new role in a growing area of the business with huge potential. This role will be responsible for driving and implementing the paid and organic social and content marketing campaigns across all regions globally including new school openings (online and physical).

The Senior Social Manager will manage our internal social team and drive an in-house organic social transition. This role will focus on delivering brand awareness, high engagement, enrolment, and retention activity. This will involve driving the overarching planning, implementation, and optimisation of Inspired’s owned channels and also manage a small number of social media experts in local markets.

For this role, we are looking for a passionate and dynamic manager who is highly motivated, a forward thinker and can independently lead the overall strategy and implementation for all owned channels. The ideal candidate will have at least 5 + years of proven experience in building paid and organic social awareness and brand equity, and someone who is keen to develop their career and have a passion for owned and paid channels.


  • Building and developing a centre of excellence to champion social media and content across 110+ schools and ensure all schools have in place robust, progressive and effective social media activity
  • Thoroughly understand the needs and requirements of the individual schools in their markets and ensure the social strategy and frameworks support appropriate and relevant content and activities
  • Lead a team of 5+ localised social community managers and ensure the content strategy is aligned with the business objectives and local market
  • Monitor industry developments and identify opportunities for the business and measure their impact
  • Identify potential revenue streams for the business through emerging social products
  • Recommend social media tools that allow for organic social execution at a global level across all schools and greater levels of automation
  • Work with school leadership teams and CEOs on ensuring that content is aligned to the school, region, country priorities and that social activity is clearly linked with commercial requirements
  • Identify ways to improve the overall social strategy which includes finding efficiencies, identifying gaps in the business and utilising the current resource to drive incremental awareness.
  • Paid & Organic Social campaign management: optimise deliverables to ensure the best business return on investment
  • To support the marketing team with content marketing on social media and content discovery platforms, advising on KPIs and content strategies
  • To share regular social and content best practice updates with both the marketing business units to develop understanding across the board
  • To reporting on KPI’s including metrics that evaluate brand awareness, ROI and retention


  • Team player and collaborative
  • Analytical and data driven thinker
  • Strong time-management skills with ability to manage competing priorities.
  • Ability to work in and foster a positive team environment.
  • Excellent written and verbal communication skills
  • Creativity, flexibility and adaptability
  • Confident problem solver
  • Professional demeanor
  • Self-motivated attitude to problem solving
  • Excellent organisation skills and ability to prioritise
  • An innovator with a growth mindset, demonstrates curiosity and welcomes failures as a learning opportunity
  • Highly motivated to achieve goals and ability to motivate others to do the same
  • Outstanding interpersonal skills with an ability to lead and motivate a team of staff

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