About Us

Lanas is igniting healthcare innovation. For nearly three decades, we have connected GPs, pharmacists, specialists, surgeons, and other healthcare professionals with the best technology possible, from trusted everyday systems to new innovative tools that add real value for our customers.

Our technology is used by millions of clinical users in over twenty countries. From core clinical workflows to AI-driven innovation, our products help reduce admin, improve access, drive efficiencies, and support safer, more connected care.

The Global Marketing Lead is responsible for leading Lanas’ global marketing function across Ireland, the UK and ANZ. The role owns marketing strategy, demand generation, customer lifecycle activity, go-to-market execution and team leadership across a lean international structure. This person will build a single global marketing operating model, align activity to commercial priorities, and ensure the function delivers measurable impact across pipeline growth, customer engagement and brand effectiveness.

This is a senior managerial role, reporting into the executive team — a Global Marketing Lead, not a CMO. The Global Marketing Lead will be responsible for bringing together regional and functional marketing activity into one coordinated global model. The role combines strategic planning with hands-on leadership and requires someone who can balance brand, growth, customer communication and operational rigour while working closely with executive stakeholders and a multi-region team. and responsible for bringing together regional and functional marketing activity into one coordinated global model. The role combines strategic planning with hands-on leadership and requires someone who can balance brand, growth, customer communication and operational rigour while working closely with executive stakeholders and a multi-region team.

• Lead the global marketing function across Ireland, the UK and ANZ, with accountability for strategy, planning, execution and team performance.
• Own and deliver a single global marketing plan, operating cadence and KPI framework aligned to company priorities and revenue goals.
• Drive demand generation, qualified pipeline growth, CAC, CPL and broader commercial marketing performance across regions.
• Lead go-to-market planning and execution for key products, campaigns and strategic business priorities.
• Build and lead capability across customer communications, growth marketing, product marketing, brand, lifecycle marketing and CRM.
• Partner closely with Sales, Product, Customer Success, HR and executive stakeholders to support growth, retention and organisational alignment.
• Develop the team structure, coaching approach and ways of working required for a high-performing lean marketing function.
• Improve marketing operations, reporting discipline, campaign effectiveness and cross-functional decision-making.
• Lead organisational change and implementation of the new marketing structure, ensuring clarity of ownership and delivery standards.
• Own marketing's side of CRM, customer lifecycle programmes (onboarding, adoption, retention, expansion) and the commercial use of in-app product surfaces — in partnership with Product and Customer Success — to drive adoption, cross-sell and expansion.

Experience

• Strong leadership experience in B2B software, SaaS, healthcare technology or another complex commercial environment.
• Demonstrated success in demand generation, pipeline growth and performance marketing against clear commercial KPIs.
• Experience leading CRM, lifecycle marketing, customer engagement and cross-channel campaign activity.
• Ability to work cross-functionally with senior stakeholders and lead a multi-region team through change and execution.
• Strong commercial judgement, analytical capability and confidence using data to prioritise activity and measure impact.
• Experience operating in a regulated, process-driven or highly governed environment.
• Comfortable building scalable processes, improving operating discipline and leading in a lean team structure.
• Excellent communication, stakeholder management and team leadership skills.
• 7+ years’ experience leading end-to-end marketing in B2B software, healthcare software or another regulated or complex sector.
• Proven track record of managing growth marketing, product marketing and customer communications in a commercial environment.
• Hands-on experience with CRM implementation, optimisation or migration from the marketing side.
• Experience building or reshaping marketing teams, establishing operating rhythms and improving accountability.
• Experience working in high-growth, high-accountability or PE-backed business environments is desirable.
• International or multi-market experience is advantageous, particularly across the UK, Ireland or ANZ.

Key Success Measures

• Build a clear, aligned global marketing plan and operating model across regions and teams.
• Deliver measurable improvement in pipeline contribution, campaign effectiveness and customer engagement.
• Strengthen cross-functional alignment with Sales, Product and Customer Success to support commercial growth.
• Establish clear team accountability, reporting discipline and scalable ways of working.

At Lanas, you can expect challenging projects, task ownership, continuous training and professional development, and ultimately, the chance to grow a career in an experienced company directly helping to improve patient care. Further, you can also expect:

• Company matched pension scheme.
• 22 days annual leave, increasing yearly up to 26 days.
• Enhanced Maternity & Paternity Benefits.
• Flexible working/work from home opportunities.
• 2 paid CSR Volunteering/Charity Days per year.
• 1 Wellbeing Day per year.
• Full access to our Employee Assistance Programme.

Lanas is an equal opportunities employer.