Lanas is igniting healthcare innovation. For nearly three decades, we have connected GPs, pharmacists, specialists, surgeons, and other healthcare professionals with the best technology possible, from trusted everyday systems to new innovative tools that add real value for our customers.

Our technology is used by millions of clinical users in over twenty countries. From core clinical workflows to AI-driven innovation, our products help reduce admin, improve access, drive efficiencies, and support safer, more connected care.

As a Sales Development Representative, you will be responsible for identifying and qualifying potential business opportunities, initiating contact with prospects, and scheduling appointments for the Business Development team. This is a key role in driving pipeline growth and supporting the overall sales strategy.

We are looking for a dynamic Sales Development Representative who can ensure we meet our business growth objectives for our leading UK pharmacy product – RxWeb. This role will report directly into the Managing Director.

Responsibilities include but are not limited to:

• Engaging in outreach to new and existing accounts for lead generation.
• Generating sales through new business and existing business.
• Identifying growth and upgrade opportunities within the existing customer base.
• Attending sales meetings/demonstrations/presentations with potential and existing customers.
• Supporting inbound and outbound sales campaigns.
• Understanding of competitor products.
• Ongoing awareness of industry, market and product knowledge
• Conduct outbound prospecting via phone, email, LinkedIn, and other channels.
• Qualify leads based on predefined criteria and schedule meetings for Business Development Managers.
• Collaborate with marketing to follow up on inbound leads and campaign responses.
• Research target accounts and identify key decision-makers.
• Achieve weekly/monthly KPIs including number of calls, emails, and booked appointments.
• Provide feedback to the sales and marketing teams on lead quality and campaign effectiveness.

• 1+ years of experience in a Sales Development role (preferred but not essential).
• Excellent communication and interpersonal skills.
• Comfortable making cold calls and handling objections.
• Strong organisational skills and attention to detail.
• Familiarity with CRM systems and sales engagement tools.
• Self-motivated with a proactive attitude.
• Target driven.

At Lanas, you can expect challenging projects, task ownership, continuous training and professional development, and ultimately, the chance to grow a career in an experienced company directly helping to improve patient care. Further, you can also expect:

• Company matched pension scheme.
• 22 days annual leave, increasing yearly up to 26 days.
• Flexible working/work from home opportunities.
• 2 paid CSR Volunteering/Charity Days per year.
• 1 Wellbeing Day per year.
• Maternity & Paternity Benefits.
• Full access to our Employee Assistance Programme.
• Regular wellbeing supports and webinars.
• Annual leave purchase scheme.
• Working abroad opportunities – 20 working days per year.

Lanas is an equal opportunities employer.