Senior Manager - Marketing Operations
Mediaocean
Marketing & Communications, Operations
United States · Remote
Posted on Jan 8, 2025
Protected, Mediaocean's verification business, is revolutionizing ad verification in today's complex digital landscape. Leveraging advanced machine learning, AI, and a cutting-edge technology stack, Protected offers comprehensive services including fraud/IVT detection, brand suitability and safety, viewability, and other key metrics. This sophisticated approach not only enhances ad performance but also drives significant cost efficiencies for both buyers and sellers.
As an MRC-accredited and TAG-certified solution, Protected goes beyond traditional verification methods to provide deep insights into attention, quality, and brand safety. Their innovative strategies challenge industry norms, optimize verification practices, and streamline processes, particularly in programmatic and closed environments. These services, combined with our commitment to cost-effectiveness and robust support, has attracted Fortune 100 clients and positioned Protected as an exciting growth business within the established Mediaocean ecosystem.
Protected by Mediaocean is seeking a dynamic Senior Manager/Director to drive alignment between our marketing and sales initiatives while orchestrating sophisticated account-based marketing campaigns. This role will be instrumental in optimizing our marketing technology stack and creating seamless processes between sales and marketing operations, helping us continue to redefine the verification space.
What You Will Do
- Execute account-based marketing (ABM) strategies targeting high-value brands and agencies within the AdTech ecosystem
- Manage and optimize the integration between Salesforce and Marketo to ensure seamless lead management and accurate reporting
- Design and implement lead scoring models, nurture programs, and attribution tracking across marketing and sales platforms
- Collaborate with sales teams to define and optimize sales stages, processes, and handoff points for both advertiser and publisher focused initiatives
- Create and manage targeted LinkedIn advertising campaigns to reach potential clients and decision-makers in the verification space
- Utilize Seller Crowd and other prospecting tools to identify and engage key accounts
- Develop and maintain sales and marketing analytics dashboards to track campaign performance and ROI
- Define and document clear process workflows between marketing and sales teams
- Monitor and optimize campaign performance across all channels, with a focus on LinkedIn advertising
Who You Are
- Senior Manager: 2+ years of experience in marketing operations or similar role within AdTech
- Director: 5+ years of experience in marketing operations or similar role within AdTech along with ability to manage content calendar for team
- Proven experience with Salesforce and Marketo administration and integration
- Deep understanding of account-based marketing strategies and best practices
- Extensive experience with LinkedIn advertising and social selling
- Strong analytical skills with the ability to derive insights from complex data sets
- Experience in building and optimizing sales and marketing processes
- Excellent project management and cross-functional collaboration skills
- Thrives in fast-paced environments; excels in startup and international team settings
- Marketo Certified Expert certification (Preferred)
- Salesforce Administrator certification (Preferred)
- Experience with Seller Crowd or similar prospecting tools (Preferred)
- Deep experience with LinkedIn (Preferred)
- Background in AdTech or digital advertising (Preferred)
- Experience working with multiple sales teams or complex sales organizations (Preferred)
Why Mediaocean?
- Work-Life Balance: Open Paid Time Off (PTO), Flexible schedule, Company holidays, 12 weeks of paid parental leave (after 6 months of employment)
- Total Rewards: Competitive salary, Full benefits package starting on your first day, Referral bonuses, Recognition awards, 401(k) with company match, Company HSA contribution up to $2,400
- Comprehensive Benefits: Medical/Dental/Vision/Pharmacy, Health Savings Account (HSA)/Flexible Spending Account (FSA), Mental health support, Life & Disability insurance, Family planning & fertility benefits, Pet insurance, Legal & ID theft protection, Retirement planning, Medicare assistance, Employee Assistance Program (EAP), Professional training/Tuition reimbursement
- Wellness Focus: Eligible employees get up to 100% company paid annual subscriptions to Peloton, Maven Clinic, BetterUp Care, Walkingspree, Bikeshare (Divvy in Chicago/Citibike in New York), Wellness Seminars (physical, mental, financial, social) as well as opportunities to compete in companywide health challenges with prizes
- Award-Winning Company Culture: Professional development with a dedicated Talent Development team, Employee Resource Groups (ERGs), Philanthropy & awareness programs, Mentorship programs, In-office and virtual events & celebrations, Various volunteer & donation opportunities, Innovative and collaborative work environment
If you are a motivated and experienced AdTech professional with a passion for driving results and building relationships, we want to hear from you! Apply now to join Protected Media and help us shape the future of advertising verification.