MRI Software is seeking a results-driven and collaborative digital marketer to lead the organization’s B2B digital marketing planning and execution in North America. They will work directly with colleagues in MRI’s global inbound marketing and North American sales and product teams to execute and drive performance from digital channels and account-based marketing programs.

The digital marketing coordinator will build upon a high-performing channel by combining hands-on digital campaign experience, building relationships with the demand generation, product marketing, and sales development teams, and high levels of detailed organization.

RESPONSIBILITIES:

• Plan and executive digital marketing campaigns in North America utilizing MRI’s marketing tech stack, including account-based marketing, website personalization and marketing automation platforms
• Collaborate with the global digital marketing team and MRI’s SEO agency to produce and adapt content to boost SEO and increase organic North American website traffic
• Monitor, improve, and implement paid search and social campaigns across North America
• Track performance and ROI of North American digital marketing budget aligned with global processes
• Participate as part of MRI’s global marketing team to ensure there is a cohesive creation, execution and testing/optimization strategy to increase digital engagement
• Partner with North America marketing teams to coordinate, communicate and optimize the impact of marketing programs

REQUIREMENTS:

• 3+ years B2B digital marketing experience; familiarity with real estate industry and/or software marketing a plus
• Experience with:
  • Marketing Automation (Pardot knowledge a plus)
  • CRM (SalesForce knowledge a plus)
  • Account Based Marketing (6sense, Terminus, etc.)
  • Online Advertising (SEM, Display, Retargeting, LinkedIn, etc.)
  • Referral Sites (Capterra, SoftwareAdvice, G2 etc.)
• Goal-oriented towards key metrics including pipeline impact (creation and acceleration)
• Working with third-party vendors and agencies
• Proactive, problem-solving skills
• Effective time management skills and comfort juggling multiple projects
• BA/BS degree in a Marketing, Communications, Computer Science, or equivalent field experience
• Approximately 5% travel within US

Our total rewards may include:

• Health, Dental, and Vision Insurance Plan Options
• 20 Days - Paid Time Off
• 401K, includes matching & Roth
• Flexi Any-Day (knock 2.5 hours off of your day 6 (six) times a year)
• 11 Paid Holidays
• Tuition Reimbursement
• Pet Insurance
• Unique perks such as a wedding limo, giveaways, holiday-themed celebrations, service awards, and much more…
• Variety of community engagement opportunities & charitable donation matches

MRI Software delivers innovative applications and hosted solutions that free real estate companies to elevate their business. Our flexible technology platform, along with an open and connected ecosystem, allows us to meet the unique needs of real estate businesses, from property-level management and accounting, to investment modeling and analytics for the global commercial and residential markets. With nearly five decades of expertise and insight, we have grown to include offices in across the United States, the United Kingdom, Hong Kong, Singapore, Australia, South Africa, New Zealand, Canada, and India, with over 1800 team members to support our clients and their unique needs!

MRI is proud to be an Equal Employment Opportunity employer