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Marketing Operations Analyst

MRI Software

MRI Software

Marketing & Communications, IT, Sales & Business Development, Operations
Multiple locations
Posted on Thursday, February 1, 2024

At MRI, our company culture is more than a talking point – it’s what makes us shine! We value your hard work and encourage you to be your whole self while you do it. Passion, integrity, and inclusion mixed with a healthy dose of fun is what makes us the best fit for your next career move!

MRI Software is seeking an experienced, hands-on marketing operations lead to help build and scale a centralized North America Marketing function. This role will build the analytics and reporting foundation for NA to hit growth goals and be an integral part of the go-to-market team to streamline operations, ensure tech stacks and dashboards work seamlessly, maintain data and deliver lead and pipeline analytics.

The marketing operations coordinator needs to have a proven record of scaling marketing operations in a high-tech environment.


  • Report pipeline status weekly and track against targets
  • Build monthly and quarterly detailed pipeline performance reports/model and track against targets
  • Partner with marketing, finance and sales teams to maintain an accurate view of marketing performance towards quarterly targets
  • Develop and deliver a regular cadence of reporting to GTM stakeholders and executive leadership, on the status of demand generation programs, marketing program ROI, new logo customer acquisition, and product expansion growth
  • Monitor and review the funnel and pipeline metrics weekly to ensure quality and accuracy
  • Partner with sales to track and manage the forecast process, performance analysis, metrics/KPIs to drive forecast accuracy and data integrity
  • Implement best-practices and standardization of sales & marketing processes leveraging efficiency and scalability
  • Help prepare weekly dashboards and Quarterly Business Review (QBR) reporting
  • Ensure all marketing campaigns are tagged for accurate, meaningful reporting
  • Optimize lead routing and track lead conversion rates
  • Ensure accuracy of client & prospect database and compliance
  • Lead the ongoing process of building and developing our database to ensure data can be easily segmented, analyzed and targeted
  • Maintain campaign tracking and analytics, make recommendations on how to improve metrics overall with a focus on conversion optimization
  • Optimize lead handoff workflows track relevant outreach activities with SDR and Sales
  • Assist with list uploads, contact data augmentation, and overall list/contact quality
  • Establish and improve the scalability of existing processes and building new processes
  • Support ad hoc pipeline and data requests


  • 3+ years B2B marketing or sales operations experience; familiarity with real estate industry and/or software marketing a plus
  • Experience with:
    • Data (data analytics, data management, databases)
    • Processes
    • Marketing Automation (Pardot knowledge a plus)
    • CRM (Salesforce knowledge)
    • Account Based Marketing (6sense a plus)
  • Strong technical and analytical skills
  • Goal-oriented towards key metrics including pipeline impact (creation and acceleration)
  • Built and managed dashboards that have pulled from multiple data sources
  • Strong process and analytical skills to identify inefficiencies and drive improvements
  • Demonstrated cross-functional experience across sales and marketing stakeholders
  • Proactive, problem-solving skills
  • Effective time management skills and comfort juggling fast-paced environment
  • BA/BS degree in a Marketing, Analytics, Computer Science, or equivalent field experience
  • Approximately 5% travel within US

Our total rewards include:

  • Health, Dental, and Vision Insurance Plan Options
  • 20 Days - Paid Time Off
  • 401K, includes matching & Roth
  • Flexi Any-Day (knock 2.5 hours off of your day 6 (six) times a year)
  • 11 Paid Holidays
  • Tuition Reimbursement
  • Pet Insurance
  • Unique perks such as a wedding limo, giveaways, holiday-themed celebrations, service awards, and much more…
  • Variety of community engagement opportunities & charitable donation matches

MRI Software named a 2023 Top Workplace by NorthCoast 99!

MRI continues to strive to amaze as a global industry leader in real estate software. Whether you are joining as a new pride member or bringing your expertise back, your talent is important to maintaining MRI’s high client experience standard and continuing our growth in the PropTech space.

MRI is proud to be an Equal Employment Opportunity employer.