POSITION SUMMARY:

Act as a strategic product marketing and go-to-market (GTM) expert to shape the positioning, bundling, and market performance of MRI’s Living and @Work product segments across the APAC region. Drive data-led strategies that strengthen MRI’s brand in the marketplace, deepen customer engagement through meaningful value propositions, and optimize product success by closely collaborating with cross-functional teams. This is a great opportunity for a dynamic, experienced product marketing professional who is passionate about bringing innovative software solutions to market and driving commercial growth.

As a Senior Product Marketing & Strategy Manager, APAC,

You will be responsible for the following:

• Acting as a ‘market expert’ who understands customer needs, competitor positioning, and market trends — becoming a trusted advisor internally and externally

• Driving product-led GTM initiatives for new product releases, integrations, and key product bundles, ensuring these are supported by compelling positioning and marketing strategies

• Conducting customer interviews, user groups, and surveys to capture insights that inform product strategy and GTM planning

• Performing pricing sensitivity and competitive pricing analysis to strengthen MRI’s market competitiveness

• Monitoring competitor activities and anticipating market shifts to proactively adjust strategies

• Leading the development of strategic GTM initiatives in collaboration with sales, product, marketing, and growth teams to achieve commercial goals

• Analysing product performance and customer behaviour to identify risks and develop optimisation strategies that improve outcomes

• Designing and executing strategic product bundles, crafting clear value propositions that meet customer needs and differentiate MRI in the market

• Supporting broader marketing campaigns that underpin GTM efforts, amplifying MRI’s brand presence across APAC

RESPONSIBILITIES:

• Design product positioning strategies and work with leadership to achieve short and long-term growth goals across Living and @Work segments

• Develop detailed account and market mapping to ensure alignment with MRI’s strategic objectives

• Conduct pricing and competitive analyses to support product bundling and market positioning decisions

• Collaborate closely with cross-functional teams to build integrated GTM strategies for new and existing products

• Exceed expectations by driving market share growth, customer adoption, and overall product success across APAC

• Maintain a keen understanding of MRI’s technology, market differentiators, and how to best articulate these to internal and external stakeholders

• Maintain a healthy pipeline of GTM initiatives and optimisation strategies, with clear metrics and reporting

• Represent MRI at industry events and client engagements, showcasing MRI’s innovation and thought leadership

• All other duties and responsibilities as assigned

REQUIREMENTS:

• 5+ years of software product marketing experience, ideally in a B2B environment

• Proven experience crafting and executing GTM strategies, product positioning, and value propositions that resonate with customers and drive growth

• Demonstrated ability to work cross-functionally and influence outcomes in a matrix environment

• Excellent verbal and written communication skills, with the ability to confidently present to stakeholders

• Strong analytical skills with a data-driven approach to solving business challenges

• BA/BS degree in business, marketing, or related discipline preferred

• Experience in the property technology or SaaS industry is highly regarded

WHAT MAKES THIS A GREAT OPPORTUNITY?

• MRI is an industry leader with over five decades of innovation, experiencing consistent double-digit revenue growth year over year

• Flexible working arrangements to support work-life balance

• Annual performance-related bonus

• Flexi AnyDay — 2 days of additional leave to help you balance work and life

• Me Days — an extra 3 days of annual leave each year for qualifying employees

• Engaging, fun & inclusive culture: check out the MRI Software APAC Instagram feed and stories to see what life at MRI is like!

ABOUT US:

MRI Software delivers innovative applications and hosted solutions that free real estate companies to elevate their business. Our flexible technology platform, along with an open and connected ecosystem, allows us to meet the unique needs of real estate businesses — from property-level management and accounting, to investment modelling and analytics for the global commercial and residential markets. With nearly five decades of expertise and insight, we have grown to include offices across the United States, the United Kingdom, Hong Kong, Singapore, Australia, South Africa, New Zealand, Canada, India, and Ireland, with thousands of team members dedicated to supporting our clients and their unique needs. MRI is proud to be an Equal Employment Opportunity employer.