Job Summary

The Mid-Level Technical Content Writer will develop and produce clear, accurate, and commercially effective product marketing content that communicates the value of MRI Software's platform and solutions to target buyers across global markets.

This role is responsible for translating complex product capabilities, features, and use cases into compelling written content across a range of product marketing formats, including product collateral, solution briefs, website copy, product presentations, battle cards, and sales enablement materials, as well as middle and bottom of funnel content such as case studies, ROI guides, comparison pages, and nurture copy. The focus of this role is on clarity, accuracy, and commercial impact, ensuring buyers understand what MRI’s products do, why they matter, and how they differentiate in the market.

Working closely with Brand, Content, and Product Marketing, this role will take product positioning and messaging frameworks and execute them into polished, buyer-ready content assets. This role will align to shared brand voice and messaging standards.

Success in this role will be measured by the quality, accuracy, and usability of content assets produced, their alignment to product messaging frameworks, and their effectiveness in supporting pipeline and sales enablement objectives.

Please note that this role requires working UK business hours (Monday to Friday, 09:00 – 17:30 BST/GMT) to support the global team.

We understand the need to provide a flexible working environment partnered with team collaboration and socialisation. Therefore, we operate a hybrid working model with 3 days of working from home per week. This role is based in the Johannesburg office.

Duties/Responsibilities

Product Collateral & Solution Content

1. Product & Solution Collateral

• Write and edit product-focused collateral including solution briefs, data sheets, feature overviews, and capability summaries

• Translate product positioning and messaging frameworks provided by Product Marketing Managers into clear, buyer-ready written assets

• Ensure all collateral accurately reflects product capabilities, use cases, and value propositions for the relevant buyer persona and segment

• Manage the production of collateral across multiple product lines and segments simultaneously, maintaining accuracy and consistency throughout

• Work within established brand voice, tone, and messaging guidelines to ensure all output is aligned and on-brand

• Update and maintain existing collateral as products evolve, ensuring all assets remain current and accurate

2. Website Copy

• Write and edit website copy for product and solution pages, including headlines, body copy, feature descriptions, and calls to action

• Ensure website copy is aligned to product positioning, optimised for search, and written for the relevant buyer audience

• Collaborate with the digital and web team to ensure copy integrates effectively with page design and user experience

• Support the development of landing page copy for campaigns, product launches, and demand generation initiatives

• Maintain and update existing website copy as product messaging evolves or new capabilities are introduced

• Apply SEO best practices to improve organic visibility and ensure copy supports digital acquisition objectives

3. Product Presentations

• Write and structure content for product presentations used in sales, events, and customer-facing contexts

• Work closely with the Creative Studio and Product Marketing Managers to ensure presentation copy is clear, accurate, and aligned to messaging frameworks

• Develop slide narrative and supporting copy that communicates product value concisely and compellingly for varied buyer audiences

• Maintain a library of up-to-date product presentation copy and modular content blocks that can be adapted for specific use cases

4. Sales Enablement Content

• Develop sales enablement assets including battle cards, competitive comparison documents, objection handling guides, and product FAQs

• Translate technical product information and positioning into clear, usable content that supports sales conversations

• Partner with Product Marketing Managers to ensure enablement content reflects current messaging, competitive positioning, and product capabilities

• Gather feedback from sales teams to continuously improve the relevance and usability of enablement content

• Maintain and update enablement assets as product capabilities, competitive landscape, or messaging priorities evolve

5. Middle & Bottom of Funnel Content

• Write customer case studies and success stories that demonstrate measurable outcomes and product value for specific buyer personas and segments

• Develop ROI guides, value calculators copy, and business case frameworks that help buyers quantify the commercial impact of MRI’s solutions

• Write comparison and competitive differentiation pages that clearly articulate MRI’s advantages for buyers in active evaluation

• Develop email nurture copy and mid-funnel content sequences in partnership with Demand Generation, tailored to specific buyer stages and product interests

• Write product demo scripts, guided tour narratives, and trial onboarding copy that support conversion at the bottom of the funnel

• Ensure all MOFU and BOFU content is aligned to product messaging frameworks, accurate in its representation of capabilities, and optimised for the relevant buyer stage and persona

Alignment & Execution Model

6. Cross-Functional Collaboration

• Work closely with Product Marketing Managers to receive briefs, understand messaging frameworks, and execute content to a high standard

• Collaborate with the digital, web, and Creative Studio teams to ensure content integrates effectively with design and digital execution

• Liaise with product and subject matter experts to validate technical accuracy in all content assets

• Coordinate with regional marketing teams to support localisation and regional adaptation of core product content where required

7. Content Quality & Governance

• Ensure all content adheres to MRI's brand voice, tone guidelines, product messaging frameworks, and accuracy standards

• Apply consistent editorial standards across all output types, with particular attention to technical accuracy and clarity

• Participate in review and approval workflows, incorporating feedback efficiently and maintaining clear communication on asset status

• Maintain an organised content library of current product assets, flagging outdated or inconsistent materials for revision

8. Planning & Process

• Manage a varied personal content workload across multiple product lines and asset types simultaneously

• Maintain visibility into project status through shared tracking tools and content calendars

• Communicate proactively with the Content Manager on capacity, timelines, and any risks to delivery

• Contribute to continuous improvement of content production workflows and briefing practices

9. Measurement

• Track usage and performance of key content assets in partnership with Product Marketing and Demand Generation teams

• Apply feedback and performance data to improve content quality and relevance over time

• Contribute to regular reporting on content asset coverage and gaps across the product portfolio

Required Skills/Abilities

Experience & Expertise

• 3-6 years of experience in technical writing, product marketing content, or B2B content creation, ideally within SaaS, enterprise software, or technology sectors

• Demonstrated ability to write product-focused content including collateral, website copy, and sales enablement materials to a professional standard

• Experience writing middle and bottom of funnel content including case studies, ROI guides, nurture copy, and comparison or competitive differentiation content

• Experience translating technical product information and messaging frameworks into clear, accurate, and commercially effective written assets

• Familiarity with SEO best practices and writing website copy for B2B digital audiences

• Exposure to sales enablement content formats such as battle cards, FAQs, and competitive comparison documents

• Experience working with content management systems (e.g. WordPress) and an understanding of how copy integrates with web design and UX

• Knowledge of the real estate, proptech, or enterprise software sector advantageous but not required

Skills & Capabilities

• Strong written communication skills with a clear, precise, and commercially focused style suited to product marketing content

• Ability to absorb and accurately represent complex product and technical information in buyer-friendly language

• Highly organised with the ability to manage concurrent projects across multiple product lines and asset types

• Strong attention to detail, particularly around technical accuracy, consistency, and adherence to messaging frameworks

• Collaborative working style with the ability to operate effectively within a distributed, global team and take clear direction from Product Marketing stakeholders

• Self-motivated and able to manage a varied workload independently while maintaining quality and meeting deadlines

• Familiarity with project management or content tracking tools an advantage

We’re obsessed with making this the best job you’ve ever had!

We want our teams to love working here, so we’ve created some incredible perks for you to enjoy:

• We want our staff to love working here, and so we’ve created a few unique perks such as office breakfasts, quarterly lunches and virtual social events. Additionally, we value your input in your employee experience and have employee-led groups such as our DEI committee, employee resource groups such as Women and Allies, and our Pride Event Group

• Have confidence in your health with our offered Medical Aid Scheme.

• Invest in our competitive Personal Pension plan and help set you up for your future.

• Big on family? So are we! Here at MRI Software we recognise that your family is important, and being able to spend quality time with your family as it grows is a wonderful experience. Therefore, the MRI Software Parental Leave benefit is designed to give you the opportunity to spend time with your new arrival(s).

• Enjoy a fantastic work-life balance with 25 days of annual leave plus public Holidays, in addition to a bank of 16 hours of "Flex Time Off" to be used whenever and however you choose!

• Further your professional development with our Tuition Reimbursement Schemes

• Enjoy the flexibility of working from anywhere in the world for two weeks out of the year!

About Us

From the day we opened our doors, MRI Software has built flexible, game-changing real estate software that powers thriving communities and helps make the world a better place to live, work and play. Fulfilling that mission is only possible because of one thing: exceptional people. People like you!

Our people-first approach to PropTech is defining a new industry standard for client experiences that, quite frankly, can’t be duplicated. Experiences that deliver real value every day. And we know those experiences begin with our people.

We believe MRI is more than just a workplace; it’s a connected community of people who truly feel they belong. Whether we’re investing in employee resource groups or providing tailored resources for each person to reach their full potential, we’re passionate about creating a work environment that makes you excited to show up every single day.

At MRI, one of our core values is to strive to amaze. From the intelligent solutions we create to the culture we cultivate, that’s our goal every day. Because that’s what industry leaders do. Whether you’re joining as a new Pride member or rejoining us after a short time away, your talent is vital to us, our partners and our clients.

Amazing growth requires amazing employees. Are you up to the challenge?

We know confidence gap and imposter syndrome can get in the way of meeting remarkable candidates, so please don’t hesitate to apply. We’d love to hear from you!

MRI is proud to be an inclusive employer. We welcome and celebrate diversity across all backgrounds, including ethnicity, religion, sexual orientation, gender identity, disability, age, military, veteran status and more.

We believe that Belonging is a direct result of Diversity, Equity, and Inclusion. Those values are woven into the fabric of who we are and are foundational to our continued success. Come and see for yourself!