The Thought Leadership Content Writer will develop and produce high-quality, insight-driven content that reinforces MRI Software’s authority and differentiation across global Proptech.

This role is responsible for translating MRI’s brand narrative, platform strategy, and market insights into compelling written content across a range of formats, including long-form articles, white papers, research reports, blog posts, executive bylines, and social-ready copy, spanning the full buyer journey.

Working in close partnership with the leader of Content, Product Marketing, PR, and regional teams, this role will help ensure MRI delivers a consistent, credible, and differentiated voice across global channels and audiences.

Success in this role will be measured by content quality, output consistency, audience engagement, and the degree to which content supports broader thought leadership, campaign, and pipeline objectives.

We understand the need to provide a flexible working environment partnered with team collaboration and socialisation. Therefore, we operate a hybrid working model with 3 days of working from home per week. This role is based in the Cape Town office.

Duties/Responsibilities

Content Creation & Execution

1. Long-Form & Flagship Content

• Research, write, and edit high-quality thought leadership content including white papers, industry reports, guides, and executive articles

• Translate complex topics, including AI, proptech trends, and platform innovation, into clear, accessible, and compelling narratives

• Develop content aligned to MRI's key editorial pillars and campaign themes, ensuring relevance across buyer personas and geographies

• Produce proprietary research narratives and data-driven storytelling that reinforces MRI's market authority

• Ensure all flagship content meets brand, quality, and messaging standards before distribution

2. Always-On & Short-Form Content

• Write and maintain a steady cadence of blog posts, opinion pieces, social-ready copy, and digital content aligned to MRI's thought leadership calendar

• Adapt and repurpose long-form content into shorter formats for distribution across channels including LinkedIn, email, and web

• Support campaign content needs by developing messaging, copy, and supporting assets across the buyer journey

• Contribute to the development of email nurture content, landing page copy, and campaign messaging in partnership with Demand Generation

Alignment & Execution Model

4. Cross-Functional Collaboration

• Collaborate with PR to ensure content supports media and analyst engagement goals

• Work with Social Media and Campaign teams to ensure content is optimized for distribution and amplification

• Engage with subject matter experts, product managers, and regional stakeholders to source insights and validate content accuracy

5. Content Quality & Governance

• Ensure all content adheres to MRI's brand voice, tone guidelines, and messaging frameworks

• Apply consistent editorial standards across all outputs, including accuracy, clarity, and brand alignment

• Participate in content review processes and incorporate feedback efficiently

• Maintain up-to-date knowledge of MRI's product portfolio, positioning, and key market narratives

6. Planning & Process

• Manage personal content pipeline and deadlines across multiple concurrent projects

• Maintain visibility into content status through shared tracking tools and editorial calendars

• Flag capacity constraints, blockers, or quality risks proactively to the Director of Thought Leadership

• Contribute to continuous improvement of content workflows, briefing processes, and production practices

7. Measurement & Optimization

• Track performance of published content against defined KPIs including engagement, reach, and downstream impact

• Apply data and audience insights to refine content approach and improve relevance over time

• Provide regular input to reporting on content effectiveness and contribute to strategic content planning discussions

Experience & Expertise

• 3–6 years of experience in content writing, copywriting, or editorial roles, ideally within B2B SaaS, enterprise software, or technology sectors

• Demonstrated ability to write long-form thought leadership content, including white papers, research narratives, and executive articles, to a professional standard

• Experience writing for senior business audiences, including translating technical or complex concepts into clear and credible narratives

• Familiarity with SEO best practices and digital content optimization

• Exposure to content management systems (e.g. WordPress) and marketing automation platforms an advantage

• Experience supporting executive content or ghostwriting preferred

• Knowledge of the real estate, proptech, or enterprise software sector advantageous

Skills & Capabilities

• Exceptional written communication skills with a strong command of tone, structure, and clarity

• Ability to write in multiple voices and adapt style across formats, audiences, and channels

• Strong research and synthesis skills, able to gather insights from multiple sources and shape them into a coherent point of view

• Highly organized with the ability to manage multiple projects simultaneously and meet deadlines consistently

• Collaborative working style with the ability to build effective relationships across global, distributed teams

• Self-motivated and able to work independently while maintaining alignment to broader team priorities

• Strong attention to detail and commitment to content quality