Company Overview

Planview has one mission: to build the future of connected work, from ideas to impact.

As the global leader in work and resource management, Planview helps organizations accelerate the achievement of what matters most, supporting our customers from need to speed, from passion to progress, and from overhead to optimization. We provide the industry’s most comprehensive solutions designed for strategic planning, portfolio and resource management, Lean and Agile delivery, product portfolio management, capability, and technology management (enterprise architecture), innovation management, and collaborative work and project management. Our connected platform of solutions underpins the business and digital transformations of more than 4,500 customers globally, including 59 of the Fortune 100.

At Planview, our people connections drive our innovation and success. Our global team of 1400+ work remotely and across our offices including Austin, Vancouver, Hod Hasharon, Bangalore, Sydney, and Stockholm. We’re proud of our world-class, connected culture built on our shared values, that supports our teams to be successful from anywhere.

Learn more about our portfolio at planview.com, and connect with us on LinkedIn, Instagram, and X.

The Opportunity

We are looking for a savvy, commercially-driven Senior Field Marketing Manager to own and grow Planview's field marketing programme across the Northern Europe Region (NER). This is a senior individual-contributor role with a clear mandate to build pipeline, accelerate deals, and be a true strategic partner to the NER sales team.

The ideal candidate is revenue-centric and data-driven, with deep expertise in account-based marketing and target account strategy, strong experience running regional events, and the credibility to sit alongside Enterprise Account Executives and sales leaders as a genuine peer. You will work in an agile go-to-market model, collaborating across marketing, sales, and product teams to build and execute multi-channel campaigns — then relentlessly optimise for results.

This role reports to the VP, EMEA Marketing and is part of a high-performing team covering Northern, Southern, and Central Europe.

What You'll Do

Target Account Marketing

• Own the NER target account marketing strategy, partnering closely with Enterprise AEs, SDRs, and sales leadership to build and execute account-specific plans that drive engagement, opportunity creation, and pipeline acceleration
• Design and run multi-touch ABM programmes across named and tiered accounts — combining personalised content, digital advertising, direct outreach, and events to move buying groups through the funnel
• Collaborate with cross-functional GTM teams to identify and adapt content for ABM campaigns, ensuring messaging is relevant to specific buyer personas and verticals
• Track and report target account engagement, MQL activity, SQL conversion, and opportunity creation and influence; analyse results and continuously optimise for pipeline impact
• Partner with Enterprise AEs to build strategic engagement plans for priority accounts and ensure full alignment on marketing touchpoints
  
  

Event Marketing

• Plan and execute regional customer and prospect events of varying scale — from large-scale conferences to intimate executive roundtables — with full ownership of logistics, agenda, speaker recruitment, and post-event follow-up
• Use events strategically as part of broader ABM and demand generation plays, ensuring every event ties back to pipeline goals and target account engagement
• Manage event budgets and vendor relationships, keeping spend on track and maximising ROI
  
  

Demand Generation & Pipeline

• Take complete end-to-end ownership of the NER marketing pipeline — from programme design through to revenue contribution reporting
• Build and manage multi-channel demand generation programmes including Pay-Per-Lead (PPL) campaigns, paid social, email marketing, and webinars
• Drive volume and conversion at all funnel stages, with particular focus on target accounts and the enterprise segment
• Build and maintain Salesforce dashboards and attainment trackers to monitor MQL, SQL, and pipeline contribution on a monthly and quarterly basis
• Work with Marketo (or equivalent marketing automation platform) to plan, execute, and optimise campaigns
• Brief and coordinate with SDRs and BDRs on lead follow-up, ensuring timely outreach and a tight marketing-to-sales handoff
• Analyse programme performance with a bias for bold testing and fast iteration
  
  

Sales Partnership

• Act as the primary marketing partner to NER sales leadership, AEs, and AMs — embedded in sales planning and forecasting conversations, not just reactive to requests
• Bring marketing plans and field intelligence into GTM Steering and QBR processes; advocate for NER priorities within the broader EMEA marketing team
• Educate the sales team on new and upcoming marketing initiatives; gather feedback from the field and use it to sharpen programmes
• Cultivate an environment of teamwork, openness, and continuous improvement between marketing and sales
  
  

What You'll Bring

• 5–7 years of B2B demand generation and field marketing experience in enterprise SaaS or technology
• Demonstrated, in-depth expertise in Account-Based Marketing (ABM) with a proven track record of delivering measurable pipeline results from target account programmes
• Proven experience planning and executing regional events end-to-end, from large-scale customer conferences to executive engagements
• Experience owning the pipeline targets for the region and optimizing towards them
• Experience managing field marketing budgets and working across multiple simultaneous programmes, teams, products
• Demonstrated partnership with sales
  
  

Skills & Tools

• Advanced knowledge of ABM and target account tools — Demandbase strongly preferred
• Advanced knowledge of marketing automation platforms — Marketo strongly preferred
• Proficiency with Salesforce CRM for pipeline reporting and campaign tracking
• Strong analytical and performance optimisation skills — metrics-driven decision making is a must
• Exceptional written and verbal communication skills in English; confident presenting to senior stakeholders and field sales audiences
• Strong project management skills with the ability to run multiple workstreams simultaneously
  
  

Attributes

• A true sales partner — builds trust with field sales, earns a seat at the table, and thinks in pipeline and revenue, not just activity metrics
• Commercially-oriented with a genuine understanding of how marketing investment translates to revenue outcomes
• A self-starter with a bias for action: able to execute independently in a fast-paced, distributed team
• Willing to test boldly and fail fast — data-informed but not paralysed by analysis
• Collaborative and communicative across a geographically dispersed team
• Bachelor's degree in Marketing or related field; MBA a bonus
  
  

Benefits At Planview

At Planview, you’ll join our global team and culture which reflects the vibrant communities in which our employees live and work. To support you at Planview, you will enjoy:

• Unplugged Days: 4 company-wide paid days off per year to recharge and relax.
• Generous PTO offerings (region dependent).
• Region specific competitive benefit plans to support you at any life stage including parental leave, retirement, medical plans, wellness support, and remote work support.
• Paid time to volunteer through Planview’s Force for Good Week.
• Employee Referral bonus program.
• Weekly office lunches for hybrid team members and social events.
• Flexible work hours/environment.
  
  

Now is a great time to join our team. If you are looking for a place to grow your career, innovate with best-in-class solutions, and build the future of connected work, Planview is the right place for you!

Diversity, Equity and Inclusion at Planview

As part of our efforts to build a workforce with diverse talent, we encourage applications from Indigenous, Black, and other racialized communities, 2SLGBTQIA+ communities, people with neurodivergence, immigrants, people with disabilities, and other equity deserving groups. In addition to building a diverse workforce, we are committed to fostering an inclusive and accessible experience. Reasonable accommodations for the interview process can be requested by emailing recruitment@planview.com.