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Marketing Director



Marketing & Communications
United States
Posted on Thursday, February 8, 2024

Precisely is the leader in data integrity. We empower businesses to make more confident decisions based on trusted data through a unique combination of software, data enrichment products and strategic services. What does this mean to you? For starters, it means joining a company focused on delivering outstanding innovation and support that helps customers increase revenue, lower costs and reduce risk. In fact, Precisely powers better decisions for more than 12,000 global organizations, including 99 of the Fortune 100. Precisely's 2500 employees are unified by four company core values that are central to who we are and how we operate: Openness, Determination, Individuality, and Collaboration. We are committed to career development for our employees and offer opportunities for growth, learning and building community. With a "work from anywhere" culture, we celebrate diversity in a distributed environment with a presence in 30 countries as well as 20 offices in over 5 continents. Learn more about why it's an exciting time to join Precisely!

Intro and job overview:

We are seeking a highly motivated and experienced Marketing Director to lead our product marketing and demand generation efforts for Precisely's Enrich PlaceIQ suite of data and software products. The PlaceIQ Marketing director will coordinate with Precisely’s central marketing team and will be responsible for developing, implementing, and executing marketing strategies that generate leads and increase sales. The Marketing Director will report directly to Enrich’s SVP, and collaborate closely with product, sales, and business development teams to ensure that marketing efforts are aligned with business goals.

Responsibilities and Duties:

  • Develop and execute demand generation strategies and campaigns to drive lead generation and revenue growth
  • Collaborate with product and sales teams to develop marketing content that drives product awareness and revenue growth
  • Manage the team's marketing budget and allocate resources effectively to maximize ROI
  • Work with the larger Precisely corporate team (brand design, PR, Events, and Digital, etc.) to ensure marketing efforts are aligned with branding and messaging strategies
  • Collaborate with external agencies, partners, and vendors to execute marketing campaigns and initiatives – such as webinars, case studies, partner promotion
  • Stay up to date with B2B and B2C industry trends and best practices to ensure that marketing strategies and messaging are innovative and effective

Requirements and Qualifications:

  • Bachelor's degree in marketing or a related field
  • 5+ years of experience in B2B demand generation with a B2B technology company
  • Experience working with software products similar to Precisely's Enrich PIQ (data, enrichment, location intelligence)
  • Experience owning and managing marketing budget/spend in relation to campaigns
  • Strong understanding of marketing principles and tactics, including email marketing, content marketing, and sales enablement/collateral management
  • Experience crafting elegant messaging, and a passion for thinking about the best ways in which ideas and concepts can be communicated to prospects and customers
  • Experience working cross-functionally as a liaison between product and sales teams
  • Strong leadership skills with experience managing a team of marketing professionals
  • Excellent analytical and problem-solving skills with the ability to use data to drive decision-making and tell marketing stories
  • Hands-on experience with Salesforce, Eloqua

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