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PrimeRx Digital Marketing Specialist



Marketing & Communications
Posted on Thursday, May 16, 2024
As a Digital Marketing Specialist at PrimeRx, a leading provider of pharmacy management software, you'll play a pivotal role in driving digital marketing strategies using advanced tools and applications. This role involves project management, technical executions, process optimizations, and system administration aimed at enhancing our digital marketing efforts and achieving revenue goals across PrimeRx Pharmacy Software solutions and B2B marketplace.

What you will do

  • SEO and Paid Media Management: Optimize and adjust SEO strategies and manage paid media campaigns, including Google PPC and social media advertising.
  • Marketing Automation and CRM: Utilize tools like HubSpot and Salesforce to manage marketing automation, customer relationships, and lead management.
  • Campaign Development: Oversee the creation and execution of email campaigns, web content, and social media strategies to enhance user engagement and drive web traffic to capture new leads.
  • Analytics and Reporting: Develop and monitor key metrics such as ROI, digital KPIs, and campaign analytics to guide marketing strategies.
  • Process Improvement: Recommend and implement improvements to online user experiences to boost engagement metrics and conversion rates.
  • Collaboration and Vendor Management: Work with internal teams and external vendors to ensure the effective execution of marketing strategies.

What you will need

  • Bachelor’s degree in Digital Marketing, Marketing, or related field,
  • 5+ years of experience in B2B digital marketing.
  • Proven ability to plan, execute, and measure digital campaigns.
  • Strong project management skills, with a data-driven approach.
  • Excellent communication, collaboration, and organizational skills.
  • Adaptability, flexibility, and a problem-solving mindset.
  • Time management and attention to detail are essential.

What will make you stand out

  • Proven expertise in WordPress, SEO, Google PPC, social media advertising, and the use of marketing platforms like HubSpot, Zoho, Salesforce, Google Ads, and Google Analytics.
  • Strong project management skills and the ability to manage multiple projects simultaneously.
  • Excellent analytical abilities to track and optimize performance.

Featured Benefits

  • Snacks and Drinks - HQ
  • Medical Insurance
  • Dental Insurance
  • Vision Insurance
  • 401k company match
  • HSA/FSA/Commuter
  • Paid STD/Life
  • Employee discount program
  • Employee assistance program
  • Spring Health - mental well-being program

Why PrimeRx?

  • Join a dynamic team passionate about healthcare technology and making a difference.
  • Work in a vibrant, diverse environment with a team player culture.
  • Enjoy competitive salary, benefits, and remote/hybrid work options.
  • Grow your career with an award-winning, innovative company.
About PrimeRx
PrimeRx, developed by Micro Merchant Systems, is the premier pharmacy management software solution for pharmacies of every size. PrimeRx is an award-winning, all-encompassing solution that automates core functions, streamlines workflows, and empowers pharmacies to provide exceptional patient care. With its intuitive, adaptable interface, pharmacies can customize their experience, placing patients at the forefront. PrimeRx is trusted by thousands of pharmacies nationwide and was recently acknowledged for innovation by the American Business Awards. PrimeRx is the catalyst for transforming your pharmacy and enhancing patient care.
Explore its potential at primerx.io
Our hiring process is in compliance with applicable law. All persons hired are required to verify identity and work eligibility and complete employment eligibility verification.
We do not accept unsolicited headhunter and agency resumes. We will not pay fees to any third-party agency or Company that does not have a signed agreement with PrimeRx. PrimeRx is an equal-opportunity employer.
We eagerly seek applicants of diverse backgrounds and hire without regard to race, color, gender identity, religion, national origin, ancestry, citizenship, physical abilities (or disability), age, sexual orientation, veteran status, or any other characteristic protected by law.