Sales Development Representative – US

Priority Software is a leading provider of scalable, agile, and open cloud-based business management solutions (including the award-winning cloud ERP, Retail Management System and Property Management System) for various industries and organizations of all sizes,

from global enterprises to small and growing businesses. Recognized by top industry experts and analysts, such as Gartner and IDC, for its product innovation, Priority provides real-time access to business data and insights from any desktop or mobile device, enabling organizations to increase operational efficiency, improve the customer experience, identify new opportunities, and outpace the competition. With offices in the US, UK, Belgium, and Israel and a global network of business partners, Priority empowers 100,000 customers in over 70 countries with smart and intuitive business management platforms that drive accelerated organizational growth.

We are hiring a Sales Development Representative (SDR) to help accelerate pipeline creation in North America. This is not a high-volume transactional SDR role. It is a business-focused, outbound-first role designed for someone who wants to build a career in complex B2B sales.

You will be the first point of contact for many Priority prospects and play a key role in shaping how Priority is positioned in the market.

Responsibilities:

Pipeline Creation & Qualification:

• Generate qualified sales opportunities through a balanced mix of outbound prospecting and inbound lead qualification (approximately 60% outbound / 40% inbound).
• Prospect into mid-market companies ($20M–$250M revenue) in Priority's core verticals, including manufacturing, distribution, and services.
• Engage senior personas including CFOs, COOs, Heads of Operations, IT Directors, and Controllers.
• Research target accounts to identify trigger events such as growth, system limitations, M&A, PE ownership, compliance pressure, or operational complexity.

Outbound Prospecting:

• Execute multi-touch outreach across email, phone, LinkedIn, and targeted campaigns.
• Develop account-specific messaging aligned to Priority's differentiation (flexibility, multi-entity support, operational depth).
• Work from defined ICP lists and named accounts, not generic lead lists.

Discovery & Qualification:

• Conduct structured first conversations to understand business context, challenges, urgency, and buying process.
• Qualify opportunities against agreed criteria before handing off to Account Executives.
• Deliver clean, high-context handoffs that enable AEs to advance deals efficiently.

Collaboration & Process:

• Partner closely with Account Executives, Marketing, and Sales Leadership to continuously improve targeting, messaging, and conversion.
• Maintain accurate CRM hygiene (HubSpot), ensuring visibility into activity, pipeline, and outcomes.
• Provide feedback to marketing on lead quality, messaging resonance, and market signals.

Requirements:

• 1–3 years of experience in Sales Development, BDR, or early-stage sales (B2B software preferred).
• Comfort with outbound prospecting and engaging senior business stakeholders.
• Strong business curiosity and ability to understand operational and financial challenges.
• Excellent written and verbal communication skills.
• High level of organization, follow-through, and ownership.
• Experience using CRM and prospecting tools (HubSpot, ZoomInfo, or similar).
• Exposure to ERP, accounting, operations, manufacturing, or supply chain environments – Strong Plus.
• Experience selling into mid-market or operationally complex organizations – Strong Plus.
• Familiarity with structured qualification (MEDDPICC, BANT+, etc.) – Strong Plus.