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Marketing Manager, Innovation

PurposeBuilt Brands

PurposeBuilt Brands

Marketing & Communications
Gurnee, IL, USA
Posted on Tuesday, May 21, 2024

Marketing Manager, Innovation

Hybrid- Gurnee, Illinois

Who We Are:

PurposeBuilt Brands, rooted in a legacy dating back to Weiman, stands as a pioneer in crafting top-tier products for specialty surfaces. Our beloved brands, including Weiman, Goo Gone, Green Gobbler, Biokleen, Gonzo, Magic, Wright’s, Stone Care International, Urnex, Five Star, and Micro-Scientific, are preferred choices among consumers and seasoned professionals alike.

At PBB, we seek to hire employees who bring a level of engagement, drive, and performance that pushes business forward. We work together and are motivated by positive results, while continuously thriving in a scrappy environment. We believe our greatest assets are the talented and passionate employees who are motivated by our purposeful work. Our company may be 60 years old, but the real growth is just getting started.

The Role:

The Marketing Manager, Innovation will be responsible for generating and executing the innovation & renovation pipeline across the company’s consumer brands. This role will focus on identifying consumer insights to create compelling new products or renovations that create new benefits or claims in a consumer-centric, efficient and cost effective way. This role will involve significant cross functional partnership, particularly with the Operations and R&D teams to bring to life these innovation and renovation initiatives.

What You Will Do:.

  • Assess opportunities for growth, solidify clear strategies, develop innovation solutions to deliver sustainable brand and profitability growth.
  • Lead all aspects of concept/idea development, including trends, target consumer, insights, benefit, price and cost.
  • Be comfortable not only leveraging trends, insights and data from multiple sources to inform new product ideas and sizing opportunities; but to also initiate and manage market research projects to gain the insights.
  • Lead all Design to Value initiatives from a marketing and business perspective to ensure product optimizations are developed with a consumer & customer perspective at the forefront.
  • Prepare persuasive sales and internal communication materials, to sell-in innovation pipeline strategy and new product ideas to key internal stakeholders
  • Work to gain a deep understanding of the company’s production capabilities to effectively partner with operations in understanding how innovation/renovation can be executed.
  • Collaborate closely with brand teams to ensure all new items in development fit with each brands’ purpose and priorities.
  • Initiate and manage market research projects to deliver powerful consumer and shopper insights to facilitate continued brand growth.

What You Will Bring:

  • Proven ability to develop and lead execution of innovation pipeline from concept to launch
  • Previously led cross-functional team through new product development processes
  • Experience & exposure to a variety of market research techniques
  • Proven brand business building, critical thinking, and marketing thought leadership—ability to craft ideas & recommendations based on consumer insights required
  • Creating and reading data analysis, together with consumer and category insights to identify new opportunities.
  • Strong agility and problem-solving skills – proven ability to work within the grey.
  • Prior experience managing Design to Value projects a plus
  • Possess strong verbal and written communication skills.
  • Ability to manage multiple work streams and projects in a fast-paced and dynamic environment
  • Ability to balance art & science – think differently yet with a pragmatic business mindset
  • 5+ years’ experience in brand or product management in a CPG environment
  • Must have new product innovation experience

Benefits:

PBB offers a wide range of benefits because we understand no two employees are the same. We want our employees to feel empowered to set their day up for success, whether that's in the office or remote.

What We Offer:

Flexible work options (fully remote, hybrid, onsite)

Generous paid time off

Competitive salaries and bonus incentives

401K company match

Competitive medical, dental, & vision insurance

Pet insurance

Annual fitness stipend

Unmatched employee discount on all products

Summer Hours

LinkedIn learning membership