Senior Associate Brand Manager

Hybrid- Gurnee, Illinois

Who We Are:

PurposeBuilt Brands, rooted in a legacy dating back to Weiman, stands as a pioneer in crafting top-tier products for specialty surfaces. Our beloved brands, including Weiman, Goo Gone, Green Gobbler, Biokleen, Gonzo, Magic, Wright’s, Stone Care International, Urnex, Five Star, and Micro-Scientific, are preferred choices among consumers and seasoned professionals alike.

At PBB, we seek to hire employees who bring a level of engagement, drive, and performance that pushes business forward. We work together and are motivated by positive results, while continuously thriving in a scrappy environment. We believe our greatest assets are the talented and passionate employees who are motivated by our purposeful work. Our company may be 60 years old, but the real growth is just getting started.

The Role:

The Senior Associate Brand Manager (Sr. ABM) will assist in achieving brand and business goals on the company’s largest (>$100MM retail sales) and namesake brand, Weiman, through business and competitive analysis, new product development launch support, packaging graphics and advertising development, and tactical execution of plans. Additionally, the Sr. ABM will have primary P&L responsibility for managing the Biokleen brand, a natural brand with a 30+ year legacy.

What You Will Do:.

• Conduct ongoing business analysis to develop a deep understanding of business performance in the market and inform areas of opportunity and challenges for the brands
  • Review shipments vs forecast on a monthly basis and make recommendations for adjustments
  • Analyze point-of-sale data (i.e. Nielsen, IRI, SPINS) to identify opportunities and risks to forecast and make recommendations for optimization
  • Analyze consumer and shopper data to identify opportunities and risks for the brands
  • Track new product launches and analyze sales performance vs. both company and retailer benchmarks and expectations
  • Present shipment and point-of-sale results to Brand and Leadership teams on a monthly basis and execute against any adjustments to plans as needed
  • P&L and profitability management for the Biokleen brand and assistance on the Weiman brand
• Analyze competitive information to inform brand strategies and new product introductions
  • Extract and analyze competitive information from internal and external sources to identify category trends, competitive product positioning, distribution, pricing, promotion, opportunities and risks
  • Conduct store walks to identify changes in the competitive set and new product ideas
• Collaborate with internal content development team and advertising agencies to create content and advertising for social, e-Commerce, and digital media campaigns
  • Develop content/creative briefs to direct content/advertising creation that aligns with business and marketing objectives
    • Provide feedback and approvals to finalize content
    • Assist with preparing Weiman advertising campaign for national rollout
    • Create and execute consumer surveys to gain insights to inform strategies and develop sell stories
    • Partner with Innovation team to align on strategic fit for the brand of new product launches and profitability expectations
    • Create briefs and complete approvals for packaging graphics and copy
    • Work with Creative, Social and E-Commerce teams to direct creation of E-Commerce content and advertising to support new product launches
    • Partner with Innovation and Sales Strategy to develop sell slides, request mock-ups and communicate launch plans to Sales

What You Will Bring:

• Three to five years of experience in brand/product marketing, trade marketing, sales, advertising/direct/promotional agency or related field
• Brand/product marketing and consumer package goods experience preferred
• BS/BA in marketing, communications, business administration or related field
• Strong written and verbal communication abilities
• Excellent organizational skills and attention to detail
• Experience presenting ideas and information to key stakeholders
• Strong analytical capabilities (analyze data, draw conclusions, and make recommendations)
• Experience with analyzing POS and panel data preferred (Nielsen, IRI, SPINS, Numerator)
• Experience working in a cross-functional team
• Demonstrates innovative and creative thinking with a strong drive to solve complex problems

Compensation Range:

$68,000 - $113,200

Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target salaries for the position across all US locations. Within the range, individual pay is determined by job related skills, experience, location, and relevant education or training. Your recruiter can share more about the specifics for each salary range.

Benefits:

PBB offers a wide range of benefits because we understand no two employees are the same. We want our employees to feel empowered to set their day up for success, whether that's in the office or remote.

What We Offer:

Flexible work options (fully remote, hybrid, onsite)

Generous paid time off

Competitive salaries and bonus incentives

401K company match

Competitive medical, dental, & vision insurance

Pet insurance

Annual fitness stipend

Unmatched employee discount on all products

Summer Hours

LinkedIn learning membership

PurposeBuilt Brands is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law.