As an ABM & Digital Marketing Manager at Radiant Logic, you will play a pivotal role within our marketing team, developing and executing an account-based engagement strategy. You will be responsible for helping the company enhance brand visibility and accelerating business growth by developing personalized marketing campaigns aimed at engaging high-value accounts, aligning closely with sales, and driving measurable pipeline growth.

Key Responsibilities

Develop and execute account-based marketing plans for strategic accounts, aligning with the sales and customer experience teams to ensure targeted and cohesive strategies.

· Plan and execute 1:1, 1: few, and 1: many ABM programs to engage tiered accounts.

· Collaborate with sales and marketing teams to identify key accounts, decision-makers, and critical influencers, and to align account priorities, messaging and outreach strategies.

· Collaborate with marketing and revenue operations to manage ABM workflows with the marketing tech stack, and to ensure proper set up of email campaigns, nurture flows and outreach efforts.

· Use intent data, signals, and behavioral insights to refine targeting and prioritize high-value accounts.

· Create promotional materials craft customized marketing content and messaging for various platforms, such as emails, webinars, events, and digital advertising.

· Manage GTM marketing efforts, including SEO, paid ads, retargeting, content syndication, direct mail, etc. as part of integrated ABM campaigns.

· Track, analyze, and report on campaign performance, measuring engagement, pipeline impact, and ROI, and provide actionable insights and recommendations for optimization.

· Monitor, analyze, and report on the effectiveness of ABM campaigns and strategies,

· Manage budgets and resources effectively, ensuring maximum ROI on ABM initiatives.

· Stay updated with the latest ABM tools, technologies, and trends to keep our strategies ahead of the curve.

Skills and Qualifications

· Bachelor’s degree in Marketing, Business Administration, or related field.

· 3+ years experience in account-based marketing, B2B marketing, or a similar role.

· Prior cybersecurity experience

· Strong understanding of SEO, content marketing, and digital marketing strategies

· Strong understanding of the Marketing Tech Stack (CRM, automation platform, ABM tools such as Demandbase, 6Sense, etc.)

· Excellent communication, interpersonal, and presentation skills.

· Ability to work collaboratively in a team-oriented environment.

· Strong analytical skills and data-driven thinking.