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Campaign Content Marketing Specialist



Marketing & Communications
Toronto, ON, Canada
Posted on Tuesday, June 11, 2024

Every single day around the world, thousands of patients are harmed from care delivery errors, many of which are preventable. We want to change that. RLDatix is on a mission to improve healthcare by enabling a world where patients receive the best and safest care possible. Trusted by thousands of clients around the world, our connected healthcare operations platform combines software and trusted services to empower organizations with critical data insights across risk, safety, compliance, provider lifecycle and workforce management. Our user-centric approach provides a holistic, real-time view of healthcare operations, connecting disparate information across the enterprise – thus giving organizational leadership the contextualized data they need to make better informed decisions.

RLDatix is truly global, with over 2,000 employees across the UK, Europe, Middle East, Australia, Canada, and the United States. Our strategy is fueled by organic and inorganic growth that brings together the brightest minds and the latest technology – including AI - to deliver marketing leading solutions for our clients. We are looking for people to join our team who are passionate about making a positive change in healthcare. Join us as we work towards our vision of safer, better healthcare for all.

What You Will Do:

The Campaign Content Marketing Specialist will create marketing and sales content for demand generation and sales enablement across all solutions in the RLDatix North American market. To excel in this role, you will need to possess excellent writing, editing, creative and digital marketing skills, with experience working in a fast-paced B2B organization.

Key Responsibilities

· Partner with a team of product marketers and campaign manager to develop annual content plans aligned with business goals and objectives.

· Support the product marketing team and campaign manager by creating all copy and content required to support marketing and campaign plans for the North American Market (NAM).

· Create engaging and relevant content tailored for all RLDatix marketing channels, including web, mobile, landing page, social media, email, print and presentation.

· Apply creative writing and story-telling skills to develop value-driven educational content, including case studies, e-books, white papers.

· Create sales enablement content and tools, including one-pagers, brochures, sales pitch decks, and custom presentations (PowerPoint).

· Understand the various RLDatix market segments and buyer personas and adapt copywriting to the target audience.

· Research industry-related topics as needed to support content development.

· Interview customers, internal SMEs, and other industry professionals for the development of case studies, blog posts, and other types of content.

· Ensure all content is aligned with the RLDatix brand and value messaging.

· Use tools like YouTube and Vimeo to create basic video content and distribute it across multiple media platforms, as well as coordinating with design partners in the development of advanced video content.

· Identify opportunities to connect with our target audience via content gap analysis, SEO keyword and topic research, and competitive audits.

· Stay current on SEO best practices, including algorithm updates, standard methodologies, emerging trends, and competitor techniques.

Experience/Knowledge/Competencies You Will Need:

· Bachelor’s degree in marketing, English, Journalism, or relevant field.

· Five or more years of B2B marketing experience as a content creator, copywriter, or similar role.

· Exceptional communication, writing and editing skills and the ability to translate complex technical requirements into market facing materials.

· A portfolio of published articles and content examples.

· Experience working with Microsoft office tools including PowerPoint, Word, Excel

· Experience working with design and content systems including Adobe Creative Suite and WordPress.

· Experience working with SEO tools (e.g., ahrefs, SEMrush, Moz)

· Understanding of search engine algorithm ranking strategies, web analytics, and the nuances of links within the SEO ecosystem.

RLDatix offers a competitive compensation package and comprehensive benefits package including health, dental, vision, life, disability coverage, a generous retirement savings plan, paid time off, and paid holidays. RLDatix is an equal opportunity employer, and our employment decisions are made without regard to race, color, religion, age, gender, national origin, disability, handicap, marital status or any other status or condition protected by Federal and/or State laws.