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Director, Product Marketing - Healthcare SaaS Required



Marketing & Communications, Product
United States · Remote
Posted on Thursday, June 20, 2024

About RLDatix

Every day, thousands of patients worldwide suffer harm from preventable care delivery errors. RLDatix is committed to changing this reality. Our mission is to enhance healthcare by creating a world where patients consistently receive the best and safest care possible. Trusted by numerous clients globally, our integrated healthcare operations platform combines software and trusted services to empower organizations with critical data insights across risk, safety, compliance, provider lifecycle, and workforce management. Our user-centric approach offers a real-time, holistic view of healthcare operations, seamlessly connecting disparate information across the enterprise. This empowers organizational leaders with contextualized data to make more informed decisions.

RLDatix is truly global, with over 2,000 employees across the UK, Europe, the Middle East, Australia, Canada, and the United States. Our strategy revolves around both organic and inorganic growth, uniting exceptional minds, and innovative technology, including AI, to deliver market-leading solutions for our clients. We are seeking individuals to join our team who are deeply passionate about driving positive change in healthcare. Join us as we work towards our vision of safer, better healthcare for all.

About the Role

We have an exciting opportunity to join our North American business as a Director, Product Marketing. In this role, you will play a crucial part in fostering alignment among key stakeholders in Marketing, Product Management, Finance, and Sales to shape the overall value proposition of our software solutions. These solutions are integral to healthcare operations, providing comprehensive management of risk, compliance, governance, and workforce management.

Collaborating closely with marketing leaders and other functions across the organization, you will be responsible for driving various initiatives that support pipeline and revenue growth in the North American region, including:

· Market segmentation

· Gathering market requirements through the voice of the customer

· Establishing references

· Developing solution launch strategies and overseeing execution

· Generating demand

· Crafting market messaging

· Facilitating sales enablement

Knowing your market deeply, you will develop competitive positioning, key value messaging, and compelling content that truly resonates with our customers. You are driven to develop successful launch plans and marketing campaigns, while offering ongoing sales enablement / thought leadership through the development and management of ROI focused marketing materials.

To excel in this role, you will need to possess a unique blend of healthcare experience, marketing creativity, and strategic and technical acumen. You must have a deep understanding of the healthcare B2B market and demonstrate proficiency in identifying customer and market requirements, delivering market opportunity assessments, and influencing leadership for investments. With your profound market knowledge, you will develop competitive positioning, key value messaging, and compelling content that resonates with our customers. Your drive to develop successful launch plans and marketing campaigns will be complemented by your ability to provide ongoing sales enablement and strategic thought leadership through the development and management of ROI-focused marketing materials.

Key Responsibilities

· Be an expert on the North American healthcare market, RLDatix’s product suite, and competitive landscape:

o Conduct market research, capture market insights, understand market segmentation and buyer personas, and define target audiences.

o Conduct competitive analysis to understand trends, curate competitive intel, develop and share key insights, define differentiators, and adjust positioning and messaging where required.

· Understand RLDatix customers and their needs, pain points, and how to speak to them. Gather their feedback through calls, emails, NPS/KLAS reports, surveys, and other channels. Work closely with the Product team to align product offerings with customer needs and competitive differentiators. Collaborate with customer success to develop and maintain reference customers across all solution areas and market segments.

· Collaborate with marketing, product, and sales teams to execute comprehensive market assessments, conduct business analysis, develop go-to-market plans, craft persuasive materials, and support Account-Based Marketing (ABM) focused campaigns aimed at building awareness and engagement.

  • Create an annual marketing plan and budget, aligned with AOP sales targets, and oversee its execution and performance.

  • GTM - Lead the development and execution of go-to-market strategies for product offerings aligned with key market segments:

· Develop clear and compelling value propositions, messaging, and positioning for all solutions within the RLDatix Governance pillar, ensuring consistent and differentiated messages that map to buyer needs, personas, and influencers along the customer journey.

· Develop engagement and adoption strategies and tactics to drive awareness, engagement, and adoption, measured by MQL, MOP and MOB.

· Support the development and delivery of webinars / speaking engagements that evangelize our products and offerings across our target markets.

· Build compelling content (whitepapers, materials, videos, blogs, case studies, etc.) to communicate our differentiators, as well as other materials to support sales enablement efforts.

· Product launch – Introduce new products to market by leading the end-to-end product launch playbook, working closely with product, sales, marketing, and other functional teams to refine strategies and tactics, obtain early customer validation, accelerate adoption, and deliver customer success, as measured by reference customers, pipeline growth and NPS (Net Promoter Score) scores.

· Sales enablement – Develop materials that enable our sales and leadership teams to communicate value across buyer personas, including pitch decks, proposal templates, one-pagers, RFP responses, etc.

Experience, Knowledge and competencies that you will need:

· A degree in marketing, Business Administration, or related field

· 9+ years of product marketing experience in a healthcare tech company

· Background in SaaS based healthcare applications and technologies

· Strong analytical skills and business acumen supported by a health, business, or technical college / university level degree

· Exceptional communication skills and the ability to translate complex technical requirements into market facing materials

· Demonstrable strategic experience positioning and launching differentiated healthcare B2B software that meets / exceeds business expectations

· Experience leading marketing growth strategies for specific products / portfolios

· Expert understanding of how software products are positioned, promoted, and sold

· Willingness to travel as required

Why would you like to work with RLDatix?

This is an excellent opportunity to gain exposure to the Healthcare industry in a leading fast-growing global technology company. Working with a globally diverse team in a company has not only been recognized globally as Top 100 Most Loved Workplaces list!

Our team is talented beyond measure – fostering community amongst one another (and the geographies we serve), being bold in approaching challenges and innovation, embodying a passion for helping healthcare organizations deliver safer care and putting our customers at the core of everything.

Note: This job description is intended to convey information essential to understanding the scope of the position and is not an exhaustive list of skills, efforts, duties, responsibilities, or working conditions associated with it. Responsibilities may change over time to accommodate business needs.