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Global Head of Digital Experience

Russell Investments

Russell Investments

New York, NY, USA
Posted on Dec 18, 2024

Business Unit:

Global Marketing


Salary Range:

$180,000 USD - $200,000 USD

Specific compensation will be based on candidate’s experience, skills, qualifications, commercial considerations, and other job-related factors permitted by law. At Russell Investments, salary is just one part of our compensation package. Our total rewards approach includes an annual performance bonus (subject to eligibility criteria) in addition to participation in our competitive benefits programs including healthcare, retirement, vacation, and wellbeing programs.


Job Description:

Russell Investments is seeking a visionary and accomplished Global Head of Digital Experience to lead the development and execution of a comprehensive digital strategy, fostering seamless, engaging, and innovative digital interactions for our clients. This role will be pivotal in driving digital transformation by overseeing end-to-end digital experience strategy, activation, marketing data and analytics, client insights, and personalized client journeys.

The ideal candidate will possess a deep expertise in digital strategy, digital marketing, and analytics, with a history of delivering impactful, commercially oriented digital experiences. This leader will be highly data-driven, client-focused, and adept at influencing diverse stakeholder groups across the organization and beyond. Strong leadership skills are essential to guide cross-functional teams and drive alignment toward our digital and client engagement goals.

Key Responsibilities:

Digital Strategy & Execution

  • Develop and execute a comprehensive global digital experience strategy that aligns with broader marketing and business objectives to enhance client satisfaction and drive revenue growth.
  • Oversee the design and implementation of user-centered digital experiences, ensuring usability, accessibility, and brand consistency across all channels.

Team Leadership

  • Lead the digital experience team, providing guidance, mentorship, and support to drive successful implementation of digital initiatives and foster a collaborative high-performance culture.

Technical Proficiency & Optimization

  • Leverage a deep proficiency in digital strategy and marketing, design and development, email marketing and automation, SEO/SEM, paid media, UX/UI design, motion design, social media, mobile development, and client journey mapping and optimization. These skills are essential for driving engagement, optimizing user experiences, and maximizing ROI across digital channels.

Data & Analytics

  • Lead the data and analytics team, overseeing the collection, analysis, and interpretation of marketing and sales data to generate actionable client and prospecting insights that foster data-driven decision-making.
  • Monitor and report on the performance of digital and marketing initiatives, providing updates and strategic recommendations to the CMO and senior leadership.
  • Manage client insights to understand evolving needs, preferences, and behaviors, using this data to enhance the digital experience and influence positive commercial outcomes.

Innovation & Continuous Improvement

  • Identify opportunities for digital innovation across channels, such as leveraging AI and predictive analytics, to continuously elevate the digital experience while fostering a culture of experimentation and maintain a competitive edge.

Cross-Functional Collaboration

  • Collaborate with cross-functional teams—global marketing, technology, product development, and sales—to ensure a seamless, integrated digital experience for clients.
  • Build and manage relationships with external agencies and vendors to ensure the successful execution and enhancement of digital initiatives.

Budget & Resource Allocation

  • Oversee the digital experience budget, ensuring effective allocation of resources, understanding dependencies and implications to achieve optimal outcomes and maximize ROI.

Qualifications:

  • Bachelor’s degree in Marketing, Communications, Technology, Data Analytics, or a related field; advanced degree preferred.
  • Minimum of 10+ years of experience in digital marketing, data analytics, and client insights, preferably within the asset management or financial services industry.
  • Proven track record of leading successful digital transformation projects and driving measurable results.
  • Strong analytical skills, with the ability to interpret complex data and provide actionable insights.
  • Highly collaborative - proven ability to work cross-functionally with marketing, product, sales, and executive teams to align initiatives and outcomes with growth objectives.
  • Exhibits a strong sense of intellectual curiosity - demonstrates an ability to interpret data and analytics to measure content performance and inform strategic decisions.
  • Exhibits a strong sense of intellectual curiosity. Demonstrate ability to interpret data and analytics to measure content performance and inform strategic decisions.
  • Agility - Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
  • Excellent verbal and written communication skills, with the ability to present ideas and strategies to internal teams and external stakeholders

Equal Employment Opportunity

Russell Investments is committed to providing equal employment opportunities for all associates and employment applicants regardless of race, religion, ancestry, creed, color, gender (including gender identity which refers to a person's actual or perceived sex, and includes self-image, appearance, behavior or expression, whether or not different from that traditionally associated with a person's biological sex), age, national origin, citizenship status, disability, medical condition, military status, veteran status, marital status, sexual orientation, past or present unemployment status , or any other characteristic protected by law.