Business Unit:

Global Marketing

Reporting To:

Digital Strategist, EMEA

Shift:

EMEA (1:30 pm – 10:30 pm IST) (India)

About Russell Investments, Mumbai:

Russell Investments is a leading outsourced financial partner and global investment solutions firm providing a wide range of investment capabilities to institutional investors, financial intermediaries, and individual investors around the world. Building on an 88-year legacy of continuous innovation to deliver exceptional value to clients, Russell Investments works every day to improve the financial security of its clients. The firm has over $1 trillion in assets under advisement (as of December 31, 2023) and $302.7 billion in assets under management (as of March 31, 2024). Headquartered in Seattle, Washington in the United States, Russell Investments has offices around the world, including London, New York, Toronto, Sydney, Tokyo, Shanghai, and Mumbai.

Joining the Mumbai office is an incredible opportunity to work closely with global stakeholders to support the technology and infrastructure that drives the investment and trading processes of a globally recognized asset management firm. Be part of the team based out of Goregaon (East) and contribute to the foundation and culture of the firm’s growing operations in India. The Mumbai office operates with varying shifts to accommodate time zones around the world.

For more information, please visit https://www.russellinvestments.com.

Job Description:

The Email Marketing Specialist will create highly targeted and relevant direct marketing campaigns for Russell Investments' prospects and clients, contributing to growth by acquiring new customers and enhancing engagement with existing ones. In collaboration with and under the guidance of the Digital Strategist for EMEA, this role will oversee all operational and technical elements of campaign execution, including development, quality assurance/quality control, lead capture, and reporting. The Email Marketing Specialist will also be responsible for leading email marketing strategy using a Marketing Automation Platform like Eloqua or Marketo.

Years of Experience

5-7 years

Qualifications

• Experience working with email marketing, digitial direct marketing or advertising campaigns on either a client side role or agency/service provider.
• Experience with a marketing automation suite, such as Eloqua, Marketo, Hubspot or equivalent email platform.
• Experience with a CRM platform such as Salesforce or Microsoft Dynamics.
• Strong web development proficiency (HTML, JavaScript, CSS), including best practices for cross-email client compatibility/consistency

Special Requirements

N/A

Responsibilities

• Manage all aspects of email marketing automation, including email marketing strategy, targeting, offer development, email production, landing page/form production, testing, QA/QC and execution.
• Develop and implement segmentation strategies to personalize email campaigns and enhance customer engagement.
• Monitor and manage email deliverability, ensuring compliance with industry standards and regulations to maintain high inbox placement rates.
• Collaborate with creative teams to develop compelling email content, including copywriting, design, and multimedia elements that align with brand guidelines and marketing objectives.
• Support and advance our continuous campaign optimization efforts, including analyzing campaign results and tests, gleaning insights from the results and actively contributing new ideas for future tests and program enhancements.
• Support any online rapid response digital communication.

Candidate Requirements

• Bachelor's degree in Marketing, Communications, or a related field, or equivalent experience.
• Proven experience with email marketing platforms such as Eloqua, Marketo, HubSpot, or similar tools.
• Strong analytical skills and experience with data-driven marketing, including proficiency in using metrics and KPIs to drive continuous improvement.
• High attention to detail.

Core Values

• Strong interpersonal, oral, and written communication and collaboration skills with all levels of management
• Strong organizational skills including the ability to adapt to shifting priorities and meet frequent deadlines,
• Demonstrated proactive approach to problem-solving with strong judgment and decision-making capability.
• Highly resourceful and collaborative team-player, with the ability to also be independently effective and exude initiative and a sense of urgency.
• Exemplifies our customer-focused, action-oriented, results-driven culture.
• Forward looking thinker, who actively seeks opportunities, has a desire for continuous learning, and proposes solutions.
• Ability to act with discretion and maintain complete confidentiality.
• Dedicated to the firm’s values of non-negotiable integrity, valuing our people, exceeding client expectations, and embracing intellectual curiosity and rigor.