Performance Marketer (B2B Software / SaaS)

What you'll Do.

• Own performance strategy and execution across search, display, and video channels (Google Ads, Microsoft Ads, YouTube).
• Manage and optimize budgets strategically, ensuring investment efficiency and alignment with ROI and pipeline goals.
• Plan full-funnel paid tactics — from MQL generation campaigns to remarketing and retargeting sequences.
• Set up rigorous testing frameworks (A/B experiments, creative testing, bid strategy validation) to accelerate learnings and performance.
• Partner with content, analytics, and campaign teams to align messaging, offers, and intent targeting.
• Implement robust measurement frameworks using GA4, Looker Studio, and CRM data to improve attribution accuracy.
• Report on performance marketing KPIs — including ROAS, CPL and pipeline contribution — with actionable recommendations.
• Use AI tools, like Claude or GPT, to automate campaign creation, optimize bidding, run structured testing, and generate actionable performance insights.
• Stay on top of SEM and performance marketing trends, tools, and AI-driven optimization techniques.

What You Bring.

• 2+ years of experience in performance marketing in a B2B enterprise SaaS environment.
• Proven record of managing budgets with a focus on ROI and efficiency.
• Hands-on experience running and optimizing Google Search, Display and Youtube campaigns; Microsoft Ads campaigns experience a plus.
• Sound understanding of the lead-to-pipeline process and marketing attribution models (multi-touch, data-driven).
• Analytical thinker comfortable with reporting in tools such as Google Analytics, Looker Studio, PowerBI and Salesforce.
• Ability to translate campaign insights into strategic growth opportunities.
• Excellent communication skills and collaborative mindset across teams and time zones.
• Fluent in English; data-savvy, curious, and proactive.