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Demand Generation Manager



Sales & Business Development
Atlanta, GA, USA
Posted on Friday, May 3, 2024

Build your future with Sovos.

If you are looking for an opportunity where career-minded professionals can achieve success while bringing their best and whole selves to work each day, Sovos may be the company you have been looking for. Employees at Sovos operate on the leading edge of digital technology while working to improve lives and the communities in which we live and work. When we say Solve Tax for Good, we mean For Good in every sense of the word. Our organizational commitment is to provide a place where employees can thrive and progress in their careers while having the support behind them that only a global company can offer.

Sound like this might be the opportunity you have been looking for?

Take a look at our career posting below. Don’t check all the boxes? Apply anyway! We are focused on hiring the right people, not the “right” resume.

It’s not about what you have done somewhere else, it’s all about what you are capable of doing here.

The Work You'll Do:

Lots of companies have grown over the past couple of years, and Sovos is not the exception. We have been growing in revenue, headcount and geographically for many years. The conditions which are driving our growth are different from many others, though. The catalyst for our growth was never related to a pandemic, it is tax related. And tax isn’t going anywhere.

As part of our continued growth, we are looking for a demand generation marketer to help us amplify our story worldwide through use of multi-channel, integrated programs. You will be responsible for creating and capturing demand through scalable online/web marketing, campaigns and content.

As a member of the marketing team, you develop growth and optimization strategies for our global marketing campaign programs that firmly position us for fast, sustained growth. You will partner closely with all the Marketing functions, Sales, and Product teams to contribute to the pipeline/revenue growth efforts.

What We Need from You

  • Develop and implement global demand generation strategies and cross-functional campaigns.

  • Become a principal administrator of email marketing campaigns, overseeing technical setup, audience segmentation, A/B testing, and campaign optimization.

  • Work closely with the sales and marketing teams to align efforts and drive revenue.

  • Use data and analytics to measure and improve the performance of demand generation efforts.

  • Analyze and report on past campaign performance, translating insights into strategic optimizations to improve conversion funnel.

  • Monitor industry trends and stay up to date on new technologies and techniques.

  • Manage demand generation budgets and forecasts.

  • Provide training and support to team members on demand generation best practices and tools.

What we ask of you:

  • 4+ years of experience in a fast-paced, demand generation focused marketing organization, ideally at a SaaS company

  • Experience using Intent Data and ABM strategies and tools to achieve results.

  • Strong copywriting skills, preferably in the context of SaaS products

  • Strong project management skills, including being able to manage multiple projects simultaneously, meet deadlines, and prioritize tasks effectively.

  • Experience building, executing, and scaling cross-functional marketing programs.

  • Experience using data and metrics to measure impact and determine improvements.

  • Experience scaling marketing across multiple locales and/or products.

  • Experience building close working relationships with internal and external partners

  • Experience with Salesforce or other CRM tools, Marketo or other Marketing Automation tools.

  • Due to client contractual obligations, the successful candidate will be asked to clear a background check and drug screen upon hire.

What Does Sovos Offer You?

The tools to enhance your life - because we want you to enjoy your life outside of work.

  • Flexible Paid Time off

  • Paid Family and Medical Leave options.

  • Our future of work is flexible - hybrid/remote options for most roles

  • Tuition Reimbursement

  • Generous 401k match

  • Globally recognized training and development programs

Sovos is an equal opportunity employer committed to providing an environment that celebrates diversity and where equal employment opportunities are available to all applicants and employees. We do not discriminate against race, color, religions, national origin, age, sex, marital status, physical or mental disability, veteran status, gender identity, sexual orientation, or any other characteristic provided by law. At Sovos, all employees are encouraged to bring their whole selves to work.

Company Background

Sovos was built to solve the complexities of the digital transformation of tax, with complete, connected offerings for tax determination, continuous transaction controls, tax reporting and more. Sovos customers include half the Fortune 500, as well as businesses of every size operating in more than 70 countries. The company’s SaaS products and proprietary Sovos S1 Platform integrate with a wide variety of business applications and government compliance processes. Sovos has employees throughout the Americas and Europe and is owned by Hg and TA Associates. For more information visit www.sovos.com and follow us on LinkedIn and Twitter.