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Demand Generation Manager



Sales & Business Development
Hopkins, MN, USA
Posted on Friday, May 3, 2024

Build your future with Sovos.

If you're seeking a career where innovation meets impact, you've come to the right place. As a global leader, Sovos is transforming tax compliance from a business requirement to a force for growth while revolutionizing how businesses navigate the ever-changing regulatory landscape.

At Sovos, we're dedicated to more than just solving compliance challenges – we're committed to making a positive and lasting difference in everything we do. Our teams operate on the modern edge of digital technology, working not only to solve complex business challenges but also to enrich our personal, professional, and local communities.

Our purpose-built systems provide the tools you need to thrive in a world where governments demand increased visibility, faster reporting and greater control over business processes. Excited about the possibilities? So are we!

Don’t worry if you don't check all the boxes – apply anyway! We're focused on hiring the right people, not just the "right" resume. It's not about what you've done elsewhere; it's all about what you're capable of doing here.

The Work You'll Do

Lots of companies have grown over the past couple of years, and Sovos is not the exception. We have been growing in revenue, headcount and geographically for many years. The conditions which are driving our growth are different from many others, though. The catalyst for our growth was never related to a pandemic, it is tax related. And tax isn’t going anywhere.

As part of our continued growth, we are looking for a demand generation marketer to help us amplify our story worldwide through use of multi-channel, integrated programs. You will be responsible for creating and capturing demand through scalable online/web marketing, campaigns and content.

As a member of the marketing team, you develop growth and optimization strategies for our global marketing campaign programs that firmly position us for fast, sustained growth. You will partner closely with all the Marketing functions, Sales, and Product teams to contribute to the pipeline/revenue growth efforts.

What We Need from You

  • Develop and implement global demand generation strategies and cross-functional campaigns. Become a principal administrator of email marketing campaigns, overseeing technical setup, audience segmentation, A/B testing, and campaign optimization.
  • Work closely with the sales and marketing teams to align efforts and drive revenue.
  • Use data and analytics to measure and improve the performance of demand generation efforts.
  • Analyze and report on past campaign performance, translating insights into strategic optimizations to improve conversion funnel.
  • Monitor industry trends and stay up to date on new technologies and techniques.
  • Manage demand generation budgets and forecasts.
  • Provide training and support to team members on demand generation best practices and tools.

What we ask of you:

  • 4+ years of experience in a fast-paced, demand generation focused marketing organization, ideally at a SaaS company
  • Experience using Intent Data and ABM strategies and tools to achieve results.
  • Experience building pipeline and following pipeline through to close.
  • Strong copywriting skills, preferably in the context of SaaS products
  • Strong project management skills, including being able to manage multiple projects simultaneously, meet deadlines, and prioritize tasks effectively.
  • Experience building, executing, and scaling cross-functional marketing programs.
  • Experience using data and metrics to measure impact and determine improvements.
  • Experience scaling marketing across multiple locales and/or products.
  • Experience building close working relationships with internal and external partners
  • Experience with Salesforce or other CRM tools, Marketo or other Marketing Automation tools.
  • Due to client contractual obligations, the successful candidate will be asked to clear a background check and drug screen upon hire.

What Does Sovos Offer You?

The tools to enhance your life - because we want you to enjoy your life outside of work.

  • Flexible Paid Time off
  • Paid Family and Medical Leave options.
  • Our future of work is flexible - hybrid/remote options for most roles
  • Tuition Reimbursement
  • Generous 401k match
  • Globally recognized training and development programs

Sovos is an equal opportunity employer committed to providing an environment that celebrates diversity and where equal employment opportunities are available to all applicants and employees. We do not discriminate against race, color, religions, national origin, age, sex, marital status, physical or mental disability, veteran status, gender identity, sexual orientation, or any other characteristic provided by law. At Sovos, all employees are encouraged to bring their whole selves to work.

Company Background

Sovos is a global provider of tax, compliance and trust solutions and services that enable businesses to navigate an increasingly regulated world with true confidence. Purpose-built for always-on compliance capabilities, our scalable IT-driven solutions meet the demands of an evolving and complex global regulatory landscape. Sovos’ cloud-based software platform provides an unparalleled level of integration with business applications and government compliance processes.

More than 100,000 customers in 100+ countries – including half the Fortune 500 – trust Sovos for their compliance needs. Sovos annually processes more than three billion transactions across 19,000 global tax jurisdictions. Bolstered by a robust partner program more than 400 strong, Sovos brings to bear an unrivaled global network for companies across industries and geographies. Founded in 1979, Sovos has operations across the Americas and Europe, and is owned by Hg and TA Associates. For more information visit http://www.sovos.com and follow us on LinkedIn and Twitter.